# Business Strategy Resources > Craft your business strategy, improve operational processes, and do more of the work you love. Get resources to plan and execute your business with Asana. Source: https://asana.com/resources/business-strategy/page/2 ### Business strategy resources Craft your business strategy, improve operational processes, and do more of the work you love. Get resources to plan and execute your business with Asana. ### Featured reads - [Human-centric AI at work: A playbook for powering your organization with AI](/resources/human-centric-ai-playbook) AI at work AI at work Over half (52%) of executives use AI on a weekly basis, but many are still wrestling with how to effectively and ethically incorporate AI across their organizations. Backed by ori ... - [Asana demo: See all of Asana's capabilities in action](https://asana.com/demo/main?utm_medium=web&utm_source=resource-card&utm_campaign=vpd24) Company Collaboration Goals Hybrid and remote work Industry insights Leadership Productivity Project management Project planning Business strategy #### Content writer - [Project portfolio management 101](/resources/what-is-project-portfolio-management) Project management Business strategy #### Writer If you manage various initiatives across different teams and departments, you know how hard it can be to capture progress and share results in one place. Project management tools ... - [Brand messaging 101: The ultimate guide](/resources/brand-messaging-framework) Business strategy #### Content writer Talking about your business is important, but speaking as your business is what brand messaging is all about. Brand messaging is how your company presents itself. In this guide, y ... - [The ultimate guide to program management](/resources/what-is-program-management) Business strategy #### Writer When you're managing multiple projects, it can feel like you're juggling several balls that you're just barely keeping off the ground. To keep the balls in the air, you need to se ... - [Business process analysis (BPA) explained](/resources/business-process-analysis) Business strategy #### Content writer Most of us follow routines at work, like steps for new project requests or ways to delegate tasks. These routines are our processes—sets of tasks done in a certain order that form ... - [What is demand management? And do you need it?](/resources/demand-management) Business strategy #### Content writer Have you ever felt overwhelmed by unexpected customer requests or struggled to keep up with orders? If you don’t know how much demand there is for your product, it can lead to str ... - [How to create a winning marketing plan (with examples)](/resources/marketing-plan) Marketing Business strategy Project planning #### Content Writer A marketing plan helps your team turn ideas into action. This guide breaks down what to include, how to create a marketing plan step by step, and offers a free template to get you ... - [6 tips to build a strong organizational culture](/resources/types-organizational-culture) Leadership Business strategy #### Writer Organizational culture is more than just beer on Fridays. It defines and shapes your work environment, and it's created by all of the programs, communications, and behaviors withi ... - [Learn how to do operational planning the right way](/resources/operational-planning) Business strategy #### Writer You've created a strategic plan; now what? A strategic plan is a great way to map out your long-term strategy for the next three to five years, but you need additional planning do ... - [What is a SIPOC diagram? 7 steps to map business processes](/resources/sipoc-diagram) Business strategy Project planning #### Content Writer Before you can improve a business process or run a business process analysis, you need to understand it. And often the best way to understand a process is to draw it out. That's w ... - [Try these 12 promotion strategies to create customer demand](/resources/promotion-strategy) Business strategy Project management #### Content Writer If you want people to buy something, you need to tell them about it first. It sounds simple, but that's the core principle behind all promotional strategies: raising awareness of ... - [How to write a vision statement: Steps and examples](/resources/vision-statement) Business strategy Leadership Goals #### Writer When you start a business, it's important to have a strong set of founding principles to build your company on. In addition to a mission statement and company values, you also nee ... - [What is strategic planning? A 5-step guide](/resources/strategic-planning) Business strategy Goals #### Writer Strategic planning helps you clearly define your company's long-term objectives and maps how your short-term goals and work will help you achieve them. This, in turn, gives you a ... - [What is a matrix organization and how does it work?](/resources/matrix-organization) Business strategy Leadership #### Content writer A hierarchical organizational chart has the chief executive officer at the top. The chief operating officer and the chief financial officer are right below them. Department manage ... - [9 steps to craft a successful go-to-market (GTM) strategy](/resources/go-to-market-gtm-strategy) Business strategy #### Content Writer When the Swedish company Oatly expanded into the US, oat milk wasn't top of mind for American consumers. But the brand had a trick up its sleeve; instead of investing in ads, it w ... - [Roadmapping in Asana as a Growth PM at Asana](/resources/roadmapping-asana-growth-pm) Goals #### Content writer In this blog article, hear from Adam Higa, Growth PM at Asana.I’m a Growth PM at Asana, and yes — I use Asana to build features for Asana. Very meta, I know. But being both a user ... - [Business requirements document template: 7 key components, with examples](/resources/business-requirements-document-template) Business strategy #### Contributor Every project has moving parts, and if you want a successful project outcome, you'll need all those parts to come together at the right time and place. Think about putting a puzzl ... - [15 creative elevator pitch examples for every scenario](/resources/elevator-pitch-examples) Business strategy AI at work #### Content writer A good elevator pitch can be the difference between landing your next big opportunity or falling short of the competition. But the reality is, people want to have meaningful conve ... - [What is management by objectives (MBO)?](/resources/management-by-objectives) Business strategy Goals Leadership #### Content writer The idiom "It takes a village" refers to the idea that success stems from collaboration. As a project manager, you experience this firsthand. You rely on your village, or your tea ... - [Cost-benefit analysis: 5 steps to make better decisions](/resources/cost-benefit-analysis) Project planning Leadership Business strategy #### Content Writer In 1848, a French engineer named Jules Dupuit was working on a bridge. As an amateur economist, he decided to run an experiment to answer this question: How much should the govern ... - [What is process flow and how can you visualize it?](/resources/process-flow) Business strategy Project planning Productivity #### Content writer Are you looking for a way to improve how your team gets work done? Revisiting your process flow may be the solution.A process flow is a series of steps your team follows to achiev ... - [Business impact analysis: 4 steps to prepare for anything](/resources/business-impact-analysis) Business strategy Leadership #### Content Writer Understanding what could happen when your business faces unexpected disruptions is essential for protecting your operations, your team, and your bottom line. Whether it's a cybera ... - [Create a sales forecast template in 5 simple steps](/resources/sales-forecast-template) Business strategy Productivity #### Content writer A sales forecast predicts future sales revenue using past business data. You can use sales forecasting to assess your financial projections and change your business plan if necess ... - [Asana for campaign management](https://academy.asana.com/asana-for-campaign-management-workshop) Marketing - [Scope of work vs. statement of work: What’s the difference?](/resources/scope-work-vs-statement-work) Project planning Business strategy #### Content writer Sometimes you need external help on a project because your resources exceed your internal capacity. When hiring outside contractors, agencies, or vendors, a scope of work or state ... - [15 must-know strategic planning models and frameworks](/resources/strategic-planning-models) Business strategy #### Content writer If you're interested in creating or updating your strategic plan, you've come to the right place. There are numerous strategic planning models and frameworks you could apply, and ... - [How to use the Hoshin Kanri method for strategic planning](/resources/hoshin-kanri) Business strategy Project planning #### Writer Quick note: We've included a graphic PDF template below to help you visualize the Hoshin Kanri Method as a strategic planning option. And while you can use Asana to follow this me ... - [Cost variance formula: Keeping projects on a budget](/resources/cost-variance-formula) Business strategy #### Content writer The cost variance formula is a project cost management tool that helps you keep projects within budget. "Cost variance" is the difference between the expected cost of the project ... - [Creative strategy: 6 steps to make yours stellar](/resources/creative-strategy) Business strategy #### Content writer In business, a creative strategy is a detailed plan for achieving your goals. You'll use this strategy to connect with your target audience and communicate your brand in ways that ... - [4 types of concept maps (with free templates)](/resources/concept-map-template) Business strategy #### Content writer When you start a project, it's crucial to make sure everyone on the team understands the same information. If team members are confused or misinformed, it can slow things down or ... - [How to build a strategic plan for your nonprofit](/resources/strategic-plan-for-nonprofit-template) Goals Business strategy #### Content writer Every nonprofit needs a strategic plan to stay focused on its mission and achieve lasting impact. If you're not sure where to start, this guide is for you. Learn what a nonprofit ... - [How to create a CRM strategy: 6 steps (with examples)](/resources/crm-strategy) Business strategy #### Content writer In business-to-consumer (B2C) companies, the buyer journey is paramount. Happy customers are loyal to brands they love. So whether you're in charge of sales, marketing, or custome ... - [How to create an organizational chart (with free templates)](/resources/organizational-chart) Business strategy Leadership #### Content writer Organizational charts help you visualize where you and your team members fit within your company's structure. Also known as an organogram, an org chart outlines your team structur ... - [Grant management: A nonprofit’s guide](/resources/grant-management) Project management Leadership Business strategy #### Content writer If you lead a nonprofit, you know how complicated grant management can be. Finding the right grants, meeting reporting requirements, and submitting applications all take a lot of ... - [The ultimate guide to choosing a universal reporting tool](/resources/reporting-tools) Business strategy Project management #### Writer If you’ve never used a reporting tool before, it can be intimidating to get started. It’s true that reporting tools can help you make effective, data-backed decisions—but how do y ... - [Create clear, repeatable workflows in 7 simple steps](/resources/workflow-examples) Project management Business strategy #### Writer The term workflow means different things to different people—some see it as a process, others as a way to organize information. But this vagueness has real consequences. The avera ... - [What is a project management office (PMO)?](/resources/pmo-project-management-office) Business strategy Leadership Project management #### Writer Every organization reaches a stage of growth where teams start doing things a little differently. For example, let’s say your marketing team develops a unique creative brief templ ... - [Asana demo: See all of Asana's capabilities in action](https://asana.com/demo/main?utm_medium=web&utm_source=resource-card&utm_campaign=vpd24) Company Collaboration Goals Hybrid and remote work Industry insights Leadership Productivity Project management Project planning Business strategy #### Content writer - [What is 8D? A template for efficient problem-solving](/resources/8d-template) Project management Business strategy #### Content writer After months of working on your company’s latest project, you feel confident it’s your best work. But when feedback arrives, things don’t go as planned. Instead of giving up, see ... - [How to set and track stretch goals to inspire your team](/resources/stretch-goals) Goals Leadership Business strategy Inspire & Impact Collection #### Content writer If you always reach every goal you set, it might be time to ask if you’re really pushing yourself. Real progress often comes from setting some goals that feel a bit out of reach. ... - [What is a contingency plan?](/resources/contingency-plan) Business strategy Project planning #### Writer Everyone hopes Plan A works out, but having a reliable Plan B is the smartest way to stay ready for anything. A good backup plan helps you handle surprises and get things running ... - [What is Asana’s Work Graph®?](/resources/work-graph) Company Project management Leadership Goals Productivity Project planning Inspire & Impact Collection Agile Business strategy Collaboration Hybrid and remote work #### Writer The nature of work is cross-functional. To deliver a stellar project, you need different skill sets, perspectives, and expert knowledge. The best projects are those that involve w ... - [How to use benchmarking to set your standards for success](/resources/benchmarking) Business strategy Project management #### Content writer Success is a vague term—what is it? And how do you know when you, your projects, and your business are successful? The truth is, everyone measures their success differently. This ... - [Everything you need to know about requirements management](/resources/requirements-management) Project management Business strategy Agile #### Content Writer It’s Friday night and you’re about to order pizza. You’ve got the phone in one hand and a list of requests from your friends in the other. But first, you need to sort through ever ... - [6 strategies to make group decisions quickly](/resources/group-decision-making) Collaboration Productivity Business strategy #### Writer Making a decision for a group of people can be a major undertaking. Things get even more complicated when you’re making crucial business decisions and have to consider finances, i ... - [Increase employee satisfaction by meeting these 5 needs](/resources/how-to-improve-employee-satisfaction) Inspire & Impact Collection Business strategy #### Content writer The saying goes “do a job you love, and you’ll never work a day in your life.” While this isn’t exactly accurate, there’s something to be said for finding work you enjoy. Research ... - [What is procurement management and why is it so important?](/resources/procurement-management) Business strategy #### Writer When you have a small team, choosing tools that you want to use for your day-to-day is as easy as knowing what you want and then purchasing it. But when companies start to grow, t ... - [What is business process automation? Tips to eliminate busywork](/resources/business-process-automation) Business strategy #### Content writer Looking for ways to eliminate busywork while improving team efficiency? Automation might just be your answer. Automating recurring tasks can save your team time and can even help ... - [How knowledge management helps your team stay organized](/resources/knowledge-management) Project management Collaboration Productivity Business strategy #### Writer Every day, you process new information that eventually turns into knowledge. You probably don’t think of the fact that you need to “manage” this knowledge—for most of us, that’s s ... - [Problem management: 8 steps to better problem solving](/resources/problem-management-basics) Business strategy #### Content writer In an IT department, errors and mishaps are part of the job. You can't always control these problems, but you can control how you respond to them with problem management. Problem ... - [How risk mitigation can protect your company](/resources/risk-mitigation) Leadership Business strategy #### Content writer Think about the last time you went for a walk. You likely checked the weather first, right? And, based on what the weather app showed you, decided how to dress and what to bring. ... - [Client management: Tips to attract and retain happy clients](/resources/client-management) Project management Business strategy #### Content writer Getting to interact with clients can be one of the most rewarding—and most important—parts of your job. Why? Because happy clients stay and keep your business running.The ideal cl ... - [The beginner’s guide to business process management (BPM)](/resources/business-process-management-bpm) Business strategy #### Writer What is business process management (BPM)?Business process management, or BPM, is the practice of analyzing and improving business processes. A business process is a sequence of t ... - [Customer journey map: How to visualize the buyer experience](/resources/customer-journey-map) Business strategy #### Content writer If you skip to the end of a book, you’ll know where every character ends up. But without reading the middle, you won’t understand what took place. A story can’t occur with just a ... - [Value streams: Provide customers value with every step](/resources/value-streams) Business strategy Project planning #### Writer Your customers are your greatest asset, and to keep them happy, you have to provide them with value. Understanding how different portions of your business provide value for your c ... - [How to start fresh with business process reengineering](/resources/business-process-reengineering-bpr) Business strategy #### Writer If it’s not broken, don’t fix it—right? But if something isn’t working as efficiently as it could, sometimes the only way to make it better is to take it all apart and put it back ... - [6 ways digital transformation can improve your business](/resources/what-is-digital-transformation) Business strategy #### Writer Technological improvements are a way of life—things are optimized and improved for efficiency or ease of use. This type of improvement also happens digitally. Software can help es ... - [Press releases: How to issue standout stories](/resources/press-release-template) Business strategy #### Content writer Media coverage is an excellent form of promotion because, even with a top-notch marketing strategy, people find value in third-party opinions. An ad for a new restaurant may catch ... - [39 empowering business quotes](/resources/business-quotes) Leadership Business strategy #### Content writer Everyone needs a little inspiration now and then, especially in a professional setting. Your job as a leader is to motivate your team members through empowering actions and statem ... - [How to write an effective mission statement (free template)](/resources/mission-statement-template) Business strategy Leadership #### Content writer A mission statement explains your company's purpose, who you serve, and the impact you want to create. Use this guide to learn the key components of an effective mission statement ... - [How a deal desk can improve your sales flow](/resources/deal-desk) Business strategy #### Content writer Companies must make a profit to be successful, which means they need to find leads and close deals. This responsibility often falls on the sales team, but with such high stakes, s ... - [How to implement a strategic management process](/resources/strategic-management-stages) Business strategy Goals Leadership #### Writer Clear eyes, full hearts, can’t lose. When your team has a clear sense of where you’re going and why, they’re empowered to get their best work done efficiently and effectively. But ... - [Heuristics: How mental shortcuts help us make decisions](/resources/heuristics) Business strategy Leadership #### Content writer Green means go. Most of us accept this as common knowledge, but it’s actually an example of a micro-decision—in this case, your brain is deciding to go when you see the color gree ... - [What is a bottleneck in project management?](/resources/what-is-a-bottleneck) Project management Agile Business strategy #### Content writer Remember the last time your project got delayed? Maybe you were waiting for feedback, dealing with an old system, or managing reviews and approvals. Most delays come down to one t ... - [Organizational development: A holistic view of your organization](/resources/organizational-development) Business strategy #### Writer Think of a company that’s been around for a long time. In their heyday, they were extremely successful, and products were flying off the shelf. Nowadays, they’re struggling. The t ... - [How to find and engage your target audience](/resources/target-audience) Business strategy #### Content writer Driving traffic to your site can increase brand awareness, but the ultimate goal is to encourage customers to make a purchase. To do that, you need to understand your target audie ... - [5 tips to set great company values that reflect your culture](/resources/company-values-examples) Leadership Business strategy Inspire & Impact Collection #### Writer You want to build the best company you can. And one of the best ways to do that is to develop great company values. Company values aren’t just nice-to-haves—these values actually ... - [How to write an inspiring value proposition](/resources/value-proposition-template) Business strategy #### Content writer Every time someone buys your product or service, they’re making a choice. They’re choosing you over your competitors because they’ve decided your product is more valuable. But whe ... - [6 essential steps for a successful change management process](/resources/change-management-process) Business strategy Inspire & Impact Collection #### Writer Change is an essential ingredient to help your organization succeed. As you grow, you'll invariably need to implement new tools, try new strategies, or break into new markets. Sma ... - [Learn Why Asana is a Customers' Choice for the Collaborative Work Management Market](/resources/voice-of-the-customer-for-collaborative-work-management) Collaboration Business strategy Enterprise-ready collaborative work management (CWM) platforms empower employees to pivot quickly and collaborate effectively—fueling high-impact work and driving business outcome ... - [The ultimate guide to launching products with Asana](/resources/product-launch-guide) Business strategy #### Content writer Launching a new product is no small feat. Before anything makes its way into the world, there’s weeks (if not months) of cross-functional project management to tackle. But just be ... - [The ultimate guide to event management with Asana](/resources/event-management-guide) Business strategy Project planning #### Content writer When you’re juggling multiple events at once, it’s hard to keep everything on track. This ebook can help. What’s in this event management guide? Get event management tips from a ... - [Stride client account management template](https://asana.com/templates/stride-client-account-management) Project management Business strategy - [Annual planning template](https://asana.com/templates/annual-planning) Goals Business strategy Leadership - [Contingency plan template](https://asana.com/templates/contingency-plan) Business strategy - [Vision to execution: How to align goals and OKRs across teams](/resources/vision-execution-annual-planning) Marketing Business strategy #### Content writer How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ... - [Customer feedback template](https://asana.com/templates/customer-feedback) Business strategy - [The science behind executive goal setting](/resources/executive-goal-setting) The Work Innovation Lab Business strategy Industry insights Marketing IT Operations Goals #### Head of The Work Innovation Lab Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the right goals. The Work Innovation Lab, a think tank by A ... - [Requirements traceability matrix template](https://asana.com/templates/requirements-traceability-matrix) Business strategy - [Guide de l’acheteur : faire le bon choix en matière de gestion collaborative du travail pour votre entreprise](https://resources.asana.com/france-work-management-buyers-guide) Business strategy - [Ratgeber: Wie Sie die beste Work-Management-Lösung für Ihr Unternehmen auswählen](https://resources.asana.com/germany-work-management-buyers-guide) Business strategy - [Program roadmap template](https://asana.com/templates/program-roadmap) Business strategy - [Work management buyer's guide](https://resources.asana.com/americas-work-management-buyers-guide) Industry insights Business strategy #### Content writer - [Crisis management plan template](https://asana.com/templates/crisis-management-plan) Business strategy - [PEST analysis template](https://asana.com/templates/pest-analysis) Business strategy - [Product development template](https://asana.com/templates/product-development) Agile Business strategy Project management Project planning Engineering - [SIPOC diagram template](https://asana.com/templates/sipoc-diagram) Business strategy - [Business plan template](https://asana.com/templates/business-plan) Business strategy - [Sales plan template](https://asana.com/templates/sales-plan) Business strategy - [Process map template](https://asana.com/templates/process-map) Business strategy - [Implementation plan template](https://asana.com/templates/implementation-plan) Business strategy Goals - [Business process management template](https://asana.com/templates/business-process-management) Business strategy - [Bill of materials template](https://asana.com/templates/bill-of-materials-bom) Business strategy - [Nonprofit business plan template](https://asana.com/templates/nonprofit-business-plan) Business strategy - [Change management plan template](https://asana.com/templates/change-management-plan) Business strategy - [Competitive analysis template](https://asana.com/templates/competitive-analysis) Business strategy - [Strategic planning template](https://asana.com/templates/strategic-planning) Business strategy - [Cost benefit analysis template](https://asana.com/templates/cost-benefit-analysis) Business strategy - [GTM strategy template](https://asana.com/templates/gtm-strategy) Business strategy - [How Asana Uses Asana to manage strategic operations](/resources/how-asana-manages-strategic-operations) Company Business strategy #### Content writer We’re pulling back the curtain to show you exactly how we use Asana to run strategic operations. Watch this webinar to learn how leaders in the business use Asana to manage daily ... - [The Integrated Marketing Campaign Toolkit from Drift and Asana](https://www.drift.com/insider/learn/books-reports/integrated-marketing-campaigns/?utm_medium=referral&utm_source=asana&utm_campaign=chat-integratedcampaigns) Marketing Business strategy #### Content writer - [How to build an organizational strategy](https://asana.com/resources/building-an-organizational-strategy) Business strategy #### Content Writer - [Scaling your creative engine: Insights from Anheuser Busch and Asana](/resources/media/anheuser-busch-webinar-video) Business strategy #### Content writer ### Anatomy of Work Collection The uncertainty of the past two years has created a clash of work cultures, but leaders can transform this rare moment into a profound opportunity. We surveyed 10,624 global employees to learn what’s working—and what's not—in their organizations. Anatomy of Work ### Industry insights Resources, reports, white papers, and excerpts from industry leaders about the status of work. Featuring Asana’s landmark industry report: The Anatomy of Work Index. Industry insights ### Leadership Strong leaders motivate their team to unlock high-impact work. Build your leadership skills so you can progress from “You can do this” to “We can do this together.” Leadership ### Collaboration Collaboration is the cornerstone of great teamwork. Get resources on how to unlock collaboration and empower team members to work together effortlessly. Collaboration ### Project planning Track your work—and get results. With project planning, organize and track everything to set each project up for success. Then, move work across the finish line and hit your deadlines. Project planning ### Business strategy Craft your business strategy, improve operational processes, and do more of the work you love. Get resources to plan and execute your business with Asana. Business strategy ### Productivity Productive teams spend less time on work about work. Get tips to spend more time on work that matters. Effectively prioritize, execute, and hit your goals—every time. Productivity ### Goals Teams that have clear goals achieve high-impact results. Set goals to help team members understand the impact of their work and get their best work done. Goals ### Hybrid and remote work Set your team up for success with best practices for remote, distributed, and hybrid teams. Communicate where work happens, so you can connect and collaborate from anywhere. Hybrid and remote work ### Agile project management Agile teams embrace iterative processes and continuous improvement. Get resources to help you implement the Agile methodology with your team and get great work done—faster. Agile