# From Vision to Execution: How Asana's CMO Does Annual Planning

> In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned.

Source: https://asana.com/resources/vision-execution-annual-planning

## From vision to execution: how Asana's CMO does annual planning

- [Vision to execution: How to align goals and OKRs across teams](/pl/resources/vision-execution-annual-planning)

Marketing

Planowanie strategiczne

Strategia biznesowa

#### Autor treści

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ...

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?

Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can:
- Enable holistic capacity planning for centralized functions
- Centralize team communication and create clarity
- Create a shared space for marketing leadership to share priorities and async updates

- [Marketing](/resources/marketing)

- [Marketing strategy template](https://asana.com/templates/marketing-strategy)

Marketing

- [Poradnik marketera](/pl/resources/marketers-playbook)

Marketing

#### Kierownik działu treści, Asana

Nowoczesne środowisko marketingowe jest niezwykle złożone. Każdego roku zarządzamy coraz większą liczbą kanałów, treści i formatów. Bycie na bieżąco i skuteczna realizacja zadań t ...

- [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf)

Marketing

#### Autorka treści

- [Jak 4-krotnie skalować kampanie marketingowe: wnioski z kampanii olimpijskiej NCAA](/pl/resources/ncaa-scaled-olympic-campaign-asana)

Marketing

Planowanie projektu

Podczas Igrzysk Olimpijskich w Tokio w 2020 roku kampania komunikacyjna NCAA, Olympians & Paralympians Made Here, była niewielka, ale miała duże znaczenie. Na Paryż 2024 postawili ...

Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.