# From Vision to Execution: How Asana's CMO Does Annual Planning

> In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned.

Source: https://asana.com/resources/vision-execution-annual-planning

## From vision to execution: how Asana's CMO does annual planning

- [Vision to execution: How to align goals and OKRs across teams](/nl/resources/vision-execution-annual-planning)

Marketing

Strategische planning

Bedrijfsstrategie

#### Contentschrijver

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ...

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?

Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can:
- Enable holistic capacity planning for centralized functions
- Centralize team communication and create clarity
- Create a shared space for marketing leadership to share priorities and async updates

- [Marketing](/resources/marketing)

- [Marketing strategy template](https://asana.com/templates/marketing-strategy)

Marketing

- [Het playbook van de marketeer](/nl/resources/marketers-playbook)

Marketing

#### Hoofd van content, Asana

Het moderne marketinglandschap is ongelooflijk complex. Elk jaar hebben we te maken met meer kanalen, meer content en meer formats dan ooit tevoren. Relevant en on-task blijven is ...

- [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf)

Marketing

#### Contentschrijver

- [Je marketingcampagnes 4x schalen: lessen uit de Olympische campagne van de NCAA](/nl/resources/ncaa-scaled-olympic-campaign-asana)

Marketing

Projectplanning

Voor de Spelen van Tokio 2020 was de communicatiecampagne van de NCAA, Olympians & Paralympians Made Here, klein maar krachtig. Voor Parijs 2024 stelden ze een gedurfd doel: de pr ...

Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.