# From Vision to Execution: How Asana's CMO Does Annual Planning > In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned. Source: https://asana.com/resources/vision-execution-annual-planning ## From vision to execution: how Asana's CMO does annual planning - [Vision to execution: How to align goals and OKRs across teams](/ko/resources/vision-execution-annual-planning) 마케팅 전략적 계획 수립 비즈니스 전략 #### 콘텐츠 작가 How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ... How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture? Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can: - Enable holistic capacity planning for centralized functions - Centralize team communication and create clarity - Create a shared space for marketing leadership to share priorities and async updates - [마케팅](/resources/marketing) - [Marketing strategy template](https://asana.com/templates/marketing-strategy) 마케팅 - [마케터를 위한 플레이북](/ko/resources/marketers-playbook) 마케팅 #### Asana 콘텐츠 팀장 현대의 마케팅 환경은 매우 복잡합니다. 그 어느 때보다도 많은 채널, 콘텐츠, 형식을 다루어야 하며 그 수는 매년 증가하고 있습니다. 연관성을 유지하고 계획대로 작업을 진행하는 것은 힘든 도전이며, 경험이 풍부한 마케팅 리더에게도 마찬가지입니다.마케팅팀은 수많은 일을 처리해야 하므로 업무를 계획대로 진행하고 목표를 달성 ... - [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf) 마케팅 #### 콘텐츠 작가 - [마케팅 캠페인을 4배 확장하는 방법: NCAA의 올림픽 캠페인에서 얻은 교훈](/ko/resources/ncaa-scaled-olympic-campaign-asana) 마케팅 프로젝트 계획 2020 도쿄 올림픽을 위해 NCAA가 진행한 커뮤니케이션 캠페인 Olympians & Paralympians Made Here 는 규모는 작았지만 영향력은 컸습니다. Paris 2024를 위해 그들은 대담한 목표를 세웠습니다. 바로 콘텐츠 제작량을 세 배로 늘리는 것입니다. 그리고 그 목표를 훨씬 뛰어넘었습니다.Asa ... Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.