# Roadmapping in Asana as a Growth PM at Asana

> Growth PM at Asana shares 3 practical tips for roadmapping and OKR planning: start with outcomes not tasks, leave 50% flexibility for discovery, and grade past KRs to inform future goals. Learn how to build agile roadmaps in Asana.

Source: https://asana.com/ko/resources/roadmapping-asana-growth-pm

## Roadmapping in Asana as a Growth PM at Asana

_In this blog article, hear from Adam Higa, Growth PM at Asana._

I’m a Growth PM at Asana, and yes — I use Asana to build features for Asana. Very meta, I know. But being both a user and builder gives me a unique perspective on what works.

I’ve developed a system with Asana that keeps me focused on **outcomes, not just shipping features**.

Given it’s January, I wanted to share three tips for how I approach **roadmapping and OKR planning**in Asana:

## 1.) Top-down, not bottom-up

I don’t start with tasks. I start with Asana’s Goals feature to define:
- A **North Star metric,**which in my case is driving incremental ARR for Asana’s PLG business
- **Objectives and key results** that support my North Star Metric. I’m primarily focused on Net Dollar Retention this year to drive sustainable growth and rationalize higher marketing investment in top-of-funnel traffic.
- **Experiment ideas** - These days, I’m thinking a lot about creating ‘Aha moments’ for our customers in the first 30 days of onboarding to invite new teammates into Asana as a force multiplier. 

## 2.) Only define 50% upfront, leave room for discovery

Growth work is fast and messy. Traditional roadmaps typically fail for growth PMs when they try to define everything they will deliver over a 6-12 month time frame. I define only ~50% of experiments during roadmapping at the start of the quarter. Continuous discovery — fueled by market research, customer interviews, and experiment data — allows us to **adapt, reprioritize, and generate our highest conviction ideas in real time**.

As ideas evolve, they are linked to our topline goals in Asana, serving as a single source of truth for the work our team is doing. 

This system keeps the team nimble while maintaining alignment with outcomes.

## 3.) Learn from the past: grade your previous KRs

Before defining new OKRs, I review and grade past Key Results. What worked? What didn’t? What surprised us? This reflection helps me:
- Set more realistic, data-informed targets
- Identify gaps or opportunities we missed
- Carry forward lessons that make the next half more impactful

It turns OKRs into a continuous learning loop rather than just a checkbox exercise. Having all of my past goals in Asana makes them easy to reference for many quarters to come. 

Bye bye, Roadmapping_FY27_v31_Final_final slide deck. Hello Asana Goals!

- [목표](/resources/goals)

- [전략적 계획 수립이란? 5단계 가이드](/ko/resources/strategic-planning)

비즈니스 전략

목표

#### 글쓴이

전략적 계획 수립은 비즈니스 리더가 조직의 성장에 대한 비전과 목표를 달성하는 방법을 계획하는 프로세스입니다. 전략적 계획 수립 프로세스는 조직의 의사 결정, 성장 및 목표를 알려줍니다.전략 계획은 회사의 장기적인 목표를 명확하게 정의하고 단기 목표와 업무가 목표 달성에 어떻게 도움이 되는지 파악하는 데 도움이 됩니다. ...

- [OKR 설정 방법](/ko/resources/setting-okrs)

목표

영감 및 영향 컬렉션

#### 글쓴이

성공적인 기업들이 핵심이 되는 아이디어 덕분에 그 자리까지 올라갈 수 있었다고 생각하기 쉽습니다. Intel은 마이크로칩을 발명했고, Netflix는 주문형 동영상 스트리밍을 개척했으며, Google은 최신 검색 엔진을 개발했습니다. 그러나 아이디어만으로 성공을 달성하는 데에는 한계가 있습니다.조촐한 스타트업을 업계 최 ...

- [장기 목표로 큰 성과를 이루는 방법](/ko/resources/long-term-goals)

목표

프로젝트 계획

영감 및 영향 컬렉션

#### 콘텐츠 작가

여러분이 하고 있는 일의 미래를 생각해 보았을 때, 이상적인 모습은 어떤 모습인가요? 새로운 글로벌 제품을 출시하는 모습을 마음속에 그려보았을 수도 있고, 기록적인 판매 수를 달성하거나, 해당 분야에서 가장 능력 있는 인재를 고용하는 모습을 마음속에 떠올릴 수 있습니다. 그런 꿈 같은 시나리오를 상상하는 것은 쉽지만, ...

- [Asana 목표 데모 영상 시청](https://asana.com/go/goals-demo?utm_medium=web&utm_source=resource-card)

목표

- [Roadmapping in Asana as a Growth PM at Asana](/ko/resources/roadmapping-asana-growth-pm)

목표

목표

- [콘텐츠 작가](/author/team-asana)

In this blog article, hear from Adam Higa, Growth PM at Asana.I’m a Growth PM at Asana, and yes — I use Asana to build features for Asana. Very meta, I know. But being both a user ...