# Webinar | How Leading Brands Streamline High-Stakes Campaigns

> In this ADWEEK webinar, Kristen Brophy, SVP and Head of Marketing at ThredUp, pulls back the curtain on how her team executed a complete brand transformation while running multiple seasonal campaigns during their high-stakes quarter with Asana.

Source: https://asana.com/resources/how-leading-brands-streamline-high-stakes-campaigns

## How Leading Brands Streamline High-Stakes Campaigns

- [How Leading Brands Streamline High-Stakes Campaigns](/ko/resources/how-leading-brands-streamline-high-stakes-campaigns)

마케팅

마케팅

Peak season is retail’s defining moment. Demand spikes, timelines compress, and every channel needs to fire in perfect sync. The challenge isn’t just producing more campaigns fast ...

Peak season is retail’s defining moment. Demand spikes, timelines compress, and every channel needs to fire in perfect sync. The challenge isn’t just producing more campaigns faster; it’s orchestrating _all_ of them with clarity and precision.

In this ADWEEK webinar, Kristen Brophy, SVP and Head of Marketing at ThredUp, pulls back the curtain on how her team executed a complete brand transformation while running multiple seasonal campaigns during their high-stakes quarter with Asana.

This isn’t theory. It’s a real-world playbook for bringing clarity to complex work, protecting brand consistency, and moving faster when it matters most.

**Takeaways:**
- The blueprint ThredUp used to manage a rebrand and peak-season campaigns simultaneously
- Proven strategies for using Asana to eliminate bottlenecks and keep cross-functional teams in perfect sync
- Forward-looking insights on building workflows now that will give your team a competitive edge tomorrow

- [마케팅](/resources/marketing)

On-demand Webinar