# 목적과 공감으로 이끄는 방법: Blavity의 CEO Morgan DeBaun과 나눈 대화 > 조직의 목적에 집중하면서 변화를 주도하는 방법을 알아보세요. Source: https://asana.com/resources/blavity-ceo-leads-purpose-empathy ## Blavity의 CEO Morgan DeBaun이 목적과 공감으로 이끄는 방법 Leading a company through a global pandemic is no easy feat. It requires resilience, purpose, and a whole lot of empathy. At our recent [Focus & Flow Summit](https://blog.asana.com/2021/05/register-focus-and-flow/), Asana Customer Success Manager Rasha Harvey sat down with Blavity’s Founder & CEO [Morgan DeBaun](https://morgandebaun.com/) to learn how she guided her team through change while staying focused on her organization’s purpose. Here are a few of Morgan’s insights along with tips on how to achieve greater focus and [flow](https://asana.com/resources/flow-state-work). ## 1. You always have control over how you react to situations and treat people The global pandemic and continued racial injustices have caused a lot of fear and uncertainty across the world. “None of us had control over this past year,” Morgan shared. “What you do have control over is how you treat people.” With many colleagues dealing with personal tragedies, deaths, fears, and anxieties, Morgan made sure she was leading with empathy first. She focused on creating a culture and an environment where people knew the company cared. “For me, it’s about creating those informal moments, so that your interactions with people aren’t just always transactional business conversations,” Morgan said. “There is a little bit more substance and understanding and learning about the person and who they are, what they’re interested in, and not just doing the work.” Morgan’s focus on people also extends outside her own organization and into the communities of color that [Blavity](https://blavity.com/) connects through its platform and events. When the pandemic hit, Blavity’s [AfroTech Conference](https://www.experience.afrotech.com/), one of the largest multicultural tech conferences in the United States, had to pivot from in person to virtual. Rather than cancelling the event, the team decided to build a whole new experience that was more accessible. The team worked hard to create a fun, informal experience with avatars, making sure the virtual conference wasn’t just transactional in terms of the content and learning. “That is the purpose of AfroTech: It’s that informal, but formal, moment in time for us to come together as a tribe and as a community,” Morgan shared. ## 2. Look for efficiency gains everywhere The pandemic changed the way people work and communicate. “People learned how to be more efficient with what they had,” Morgan shared. “And because we didn’t have access to one another, we learned how to communicate better.” Morgan’s team is digital first, using Asana to make sure that every minute is being used effectively, every conversation is to the point, and everyone is marching towards the same mission. Morgan also has a program called [WorkSmart](https://worksmart.mykajabi.com/), where she teaches entrepreneurs and small business owners how to work smarter, not harder. “There’s a smarter way to do things,” Morgan said. “And that means automation. That means tracking and understanding your data so you can make smarter decisions and you’re not just using your gut all the time for how you move your world.” Productivity has always been one of Morgan’s secret sauces and one of the reasons she’s able to be so efficient. ## 3. Constantly work on yourself as a leader While many leaders focus on staying busy and helping others during times of crisis, it’s also important for leaders to not lose sight of taking care of and bettering themselves. Being in one place during the pandemic gave Morgan the peace and quiet she needed to really make sure that the vision of Blavity was still where she wanted it to be. “To lead an organization, the key part that you have to work on is yourself,” Morgan said. She believes you need to have the fundamentals of leadership—being able to articulate your vision and to influence and bring people on board with that vision. It’s a lot of hard work, but also incredibly rewarding. “It’s all about people at the end of the day,” Morgan said. “We’re all in people businesses. You can’t run things without people. And I think understanding yourself before going out to lead is very, very important. And, it’s also helpful to get you in that flow state to drive forward the mission of the business.” _For more insights on how Asana can help you and your team achieve greater focus and flow, see what_[teams around the world](https://asana.com/customers)_are doing with Asana._ 팀의 성장 및 집중력 - [포모도로 기법으로 집중력과 생산성 높이기](/ko/resources/pomodoro-technique) 생산성 #### 콘텐츠 작가 할 일 목록이 너무 길어 압박감을 느끼고 모두 완료할 자신이 없었던 적이 있으신가요? 포모도로 기법과 같은 시간 관리 전략을 사용하면 생산성을 극대화하고 프로젝트를 일정대로 진행할 수 있습니다. 포모도로 기법은 업무에 집중하는 시간과 짧은 휴식을 반복하는 방식입니다. 짧은 시간 동안 중단 없이 일함으로써 생산성을 높이고 ... - [업무에서 몰입 상태를 활용하는 6가지 팁](/ko/resources/flow-state-work) 생산성 #### 글쓴이 직장에서 최고의 기분을 느끼는 상황 중 하나는 무아지경에 빠질 때입니다. 일이 쉽게 느껴지고, 그밖에 중요하지 않은 모든 요소가 사라지고, 심지어 시간이 어떻게 흘러가는지도 모를 정도로 몰입하게 됩니다. 무아지경에 빠지는 것을 몰입 상태에 있다고도 합니다. 몰입 상태에서는 생산성과 창의성이 급격히 높아지고, 업무를 효과 ... - [팀 단합을 위해 분위기를 풀어 주는 110가지 이상의 아이스 브레이킹 질문](/ko/resources/icebreaker-questions-team-building) 영감 및 영향 컬렉션 협업 #### 글쓴이 팀원을 얼마나 잘 알고 계시나요? 아마도 일하는 방식, 장단점, 언제 온라인으로 연락이 가능한지는 알고 계실 겁니다. 하지만 좋아하는 영화가 무엇인지, 고향이 어디인지 아시나요? 아이스브레이커 질문 하나면 이런 소소한 이야기를 자연스럽게 나눌 수 있습니다.아이스브레이커 질문은 동료에 대한 재미있는 사실을 발견하고 즐거운 ... - [효과적인 할 일 목록을 작성하기 위한 15가지 팁](/ko/resources/make-better-to-do-lists) 프로젝트 관리 #### 글쓴이 Everyone loves checking things off a to-do list, but when done wrong, lists can cause more harm than good. Disorganized lists lead to missed deadlines and unnecessary stress.The g ... - [How Blavity CEO Morgan DeBaun leads with purpose and empathy](/ko/resources/blavity-ceo-leads-purpose-empathy) 팀의 성장 및 집중력 팀의 성장 및 집중력 - [콘텐츠 작가](/author/team-asana) Leading a company through a global pandemic is no easy feat. It requires resilience, purpose, and a whole lot of empathy. At our recent Focus & Flow Summit, Asana Customer Success ...