# Asana가 업무 관리를 사용하여 더 영향력 있는 캠페인을 수행하는 방법 > Asana의 캠페인 관리 팀이 자체 업무 관리 플랫폼을 사용하여 더 효과적인 캠페인을 구축하고 더 빠르게 시장에 진출하는 비결을 알아보세요. Source: https://asana.com/resources/asana-on-asana-campaign-management ## Asana가 업무 관리를 사용하여 더 영향력 있는 캠페인을 수행하는 방법 Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend.  It’s no different when it comes to managing effective campaigns that drive engagement and, ultimately, revenue for your company. At Asana, the revenue marketing team approaches campaigns with a focused and structured design. The foundation needs to be sturdy and well-adapted to the dynamic nature of their work. So they organize their campaigns with the most reliable tool they can find—Asana. #### 마케팅 계획의 실행 사례 보기 마케팅팀은 Asana를 통해 업무 연결, 프로세스 표준화, 워크플로 자동화 등 모든 일을 한곳에서 수행할 수 있습니다. - [데모 시청하기](https://asana.com/demo/marketing?utm_medium=web&utm_source=resource-article&utm_campaign=vpd24) - [데모 시청하기](https://asana.com/demo/marketing?utm_medium=web&utm_source=resource-article&utm_campaign=vpd24) ## The challenges of managing campaigns When you’re managing campaigns, you’re constantly connecting dots—focusing on minute details while also keeping an eye on broader campaign goals. Simultaneously, you’re working with partners in sales, product marketing, brand marketing, and more. That’s why it’s crucial to adopt an integrated approach to campaign management for smoother execution and better alignment. 캠페인을 관리하는 것은 모든 사람과 함께 일할 수 있다는 점에서 최고의 직업입니다. 하지만 모든 사람을 조직해야 한다는 점에서 가장 어려운 일이기도 합니다. ### The 4 biggest challenges campaign leaders face #### 1. Coordinating across teams Coordinating campaign stakeholders often means working with people across your company. It involves coordinating plans across various teams, a process that can feel like a never-ending “Just following up” cycle. But it’s a necessary part of the job because you need everyone aligned on a unified strategy. This requires having multiple discussions and reconciling views to build one cohesive campaign plan. #### 2. Maintaining visibility at micro and macro levels When you’re navigating shifting deadlines, external and internal partners, and the actual content and structure of your campaigns, organization can feel like the last priority on your list. But to drive clarity and accountability, you have to see the small details of what's happening, when, and with who.  At the same time, you also need to show how campaign work ladders into bigger picture goals. In order to build even more effective campaigns, your partners need full visibility—from macro-level goals all the way to daily work tasks.  #### 3. Improving campaign processes To drive successful campaigns, you need a straightforward production plan that stakeholders can easily access. This means building streamlined and consistent processes. But trying to build these without the right tools can be extremely time-consuming and inefficient. #### 4. Navigating disconnected tools Using disparate tools for different aspects of campaign management adds unnecessary complexity. Visibility becomes fragmented, making it hard to maintain a single source of truth. This scattered approach complicates communication with external agencies, partners, and internal teams alike. Without a centralized platform, you need to constantly update materials to ensure everyone is on the same page and has the latest information. Jess Kircher, Head of Experience Marketing at Asana, has seen this play out in real time. Asana를 사용하기 전에는 업데이트가 있을 때마다 캠페인을 일관되게 유지하기 위해 사용했던 다양한 툴과 플랫폼 전반에 걸쳐 모든 것을 업데이트해야 했습니다. 따라서 마감일을 변경하면 해당 마감일이 포함된 모든 정보를 확인하고 업데이트해야 했습니다. ## How Asana uses Asana for smoother, more targeted campaigns Campaign management can be complex, but with the right tools, it doesn't have to be a bottleneck for your team. Asana offers a unified platform that not only streamlines your campaigns but also brings visibility and efficiency to your work processes. Using Asana, the campaigns team has centralized all aspects of their campaign management—from planning and production to coordination and communication. This has helped them move toward a system where everyone is on the same page and can access the information they need, without sifting through endless email threads or attending countless meetings. Here’s how Asana empowers the revenue marketing team to seamlessly coordinate campaign efforts, use templates for quick and consistent processes, and align day-to-day tasks with broader organizational goals.  ### 1. All campaign work is visible Without Asana, teams need presentations, status updates, and decks to share what they’re doing. Meanwhile, the actual work happens in emails, spreadsheets, and meetings. But with Asana, all of these things happen in one place, giving you one central source of truth.  For the campaigns team, this means being able to develop campaign plans in one place, allowing leads, teams and partners to see upcoming milestones and progress in a campaign planning project. They also use a global campaign calendar where they track all campaign activities, providing visibility to leaders, teams and partners. The result? Leaders can self-service the information they need, reducing unnecessary meetings and eliminating lengthy status update emails. ### 2. Operate from one single source of truth Managing campaigns often requires you to communicate with a variety of partners—both internal and external. You might need to hire an outside agency to help with webinar sign-ups, ask your content marketing team to write that same webinar, and recruit a customer to speak at it.  Usually this communication happens in disconnected email chains where it’s hard to stay on top of who needs what, by when. But at Asana, the campaign management team can use Asana for both internal and external collaboration. Asana features include guest access for agency partners or external contractors, so you can coordinate work effortlessly between teams across both different departments and companies.  ### 3. Connected daily campaign work, from daily work to goals It’s not enough to just have visibility into individual, daily tasks. Leaders need to think at a higher level and connect that work to marketing goals and metrics. At Asana, the team starts by connecting their campaign work to high-level marketing [goals](https://asana.com/features/goals-reporting/goals). For example, let’s say your team has set a revenue goal to generate $50 million in revenue from your AI product line next quarter.  You can set that goal in Asana and from there, the team can build a [portfolio](https://asana.com/features/goals-reporting/portfolios) for all their related campaign projects. In this example, they might have a project for each webinar promoting AI features. That portfolio houses all the related projects with day-to-day work and planning. So if there’s a project for the planning stages of a webinar, one for content development, and one for the run-of-show, they’re all connected. This helps your teams understand how their work is making an impact. And because Asana lets you connect campaign projects to key marketing goals, every time they make progress towards a campaign, like hitting a certain number of leads in a target persona, the goal automatically updates and stakeholders can see progress in real-time. ### 4. Using AI to boost efficiency One of the most time-consuming parts of campaign work is updating many different stakeholders across platforms. At Asana, the campaigns team has two advantages. First, they’re all on one platform—so when an update is made, everyone immediately knows about it. Second, they can utilize AI to draft and [share status](https://asana.com/features/project-management/status-updates) updates even faster. With [Smart status](https://asana.com/product/ai), leaders on the campaigns team can create an AI-generated status update from all their connected projects and work. Instead of having to browse through tasks and tally up the progress, AI does the leg work for them, allowing them to automate this normally tedious process. #### 캠페인 ROI를 높이세요 시장 환경에 관계없이 캠페인을 계획대로 진행하고 메시지를 전달하세요. - [사용 방법 알아보기](/uses/campaign-management) ## Unlock the future of campaign management with Asana By leveraging Asana's capabilities—from centralized workspaces and unified communications to AI-driven efficiencies—teams are empowered to execute campaigns with precision and agility. The journey from planning to execution is no longer littered with fragmented communications and inconsistent processes. Instead it's clear, consistent, and provides real-time visibility into your progress towards overarching marketing and business goals. Embracing Asana's full potential allows the campaigns team to not just manage campaigns, but redefine what it means to work collaboratively towards common objectives. The future of campaign management is here, and with Asana, you can be ready to meet it head-on, driving leads, sales, and ultimately, the growth of your company. - [프로젝트 계획](/resources/project-planning-archived) - [비즈니스 리스크를 예방하는 비상 대책을 수립하는 8가지 단계](/ko/resources/contingency-plan) 비즈니스 전략 프로젝트 계획 #### 글쓴이 원래의 계획이 실패하길 바라는 사람은 아무도 없습니다. 하지만 확실한 차선책을 마련해 두면 어떤 상황에도 잘 대처할 수 있습니다. 탄탄한 예비 계획을 세우면 예상치 못한 상황에서도 효과적으로 대응하고 최대한 신속하게 원래 계획으로 돌아올 수 있습니다.비상 대책은 부정적인 결과를 초래할 수 있는 상황에서 용이하게 대처하고 ... - [효과적인 프로젝트 킥오프 미팅을 진행하기 위한 10단계](/ko/resources/project-kickoff-meeting) 프로젝트 계획 #### 글쓴이 프로젝트를 성공적으로 시작하려면 많은 노력을 쏟아부어야 합니다. 하지만 프로젝트가 시작되기도 전에 계획에서 벗어난 것처럼 느껴질 때가 많습니다. 프로젝트에 참여하는 팀원과 이해관계자가 저마다 다른 지식을 가지고 있으며, 기대치와 우선순위가 다양하기 때문입니다. 프로젝트를 시작하기 전에 모든 구성원과 보조를 맞출 기회를 ... - [이해관계자 분석과 그 중요성](/ko/resources/project-stakeholder) 프로젝트 관리 프로젝트 계획 #### 글쓴이 여러분의 프로젝트가 오스카상 후보작에 올랐다고 생각해 보세요. 상을 받은 뒤 무대에 올라가서 소감을 말해야 합니다. 누구에게 감사를 표하시겠습니까?프로젝트 관리에서는 프로젝트 이해관계자에게 감사를 표할 것입니다. 이해관계자는 프로젝트에 이해관계가 있고 어떤 형태로든 목표 달성에 기여한 사람들입니다. 업무를 수행하는 사람 ... - [아이젠하워 매트릭스: 할 일 목록의 우선순위를 지정하는 방법](/ko/resources/eisenhower-matrix) 리더십 프로젝트 계획 생산성 #### 작가 할 일 목록을 만드는 것은 업무를 완료하기 위한 첫 번째 단계입니다. 그런데 하루 안에 모든 일을 처리할 시간이 부족할 때, 어떤 업무부터 착수해야 할까요? 효과적으로 업무 우선순위를 지정하면 생산성을 높이고 가장 중요한 업무에 먼저 집중할 수 있습니다.아이젠하워 매트릭스는 긴급한 업무와 중요한 업무를 구분하여 효율적인 ... - [How Asana uses work management for more impactful campaigns](/ko/resources/asana-on-asana-campaign-management) 프로젝트 계획 프로젝트 계획 - [콘텐츠 작가](/author/alicia-raeburn) Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend. It’s no different when it comes to mana ...