# Asana AI로 연간 $300,000를 절감하는 Indeed

> Asana AI Studio를 사용하여 글로벌 크리에이티브 운영을 자동화함으로써 Indeed가 연간 $300,000를 절약하고 1,400시간 이상을 확보하는 방법을 알아보세요.

Source: https://asana.com/case-study/indeed

## Indeed는 AI 기반 글로벌 크리에이티브 운영 엔진으로 연간 $300,000를 절감합니다

전 세계 1위 구인 사이트인 Indeed는 60개 이상의 국가에서 28개 언어로 구직자와 고용주를 연결합니다. 70명 이상의 사내 크리에이티브 팀과 글로벌 분석 부서는 글로벌 캠페인부터 제품 포지셔닝에 이르기까지 모든 브랜드 접점이 비즈니스 결과를 이끌어 낼 수 있도록 지원합니다.

글로벌

엔터프라이즈

기술

- [크리에이티브 제작](/workflows/creative-production)

- [업무 요청](/templates/for/operations/work-requests)

- [AI Studio](/product/ai/ai-studio)

- [AI 팀원](/product/ai/ai-teammates)

- [스마트 상태](/product/ai)

### Highlights

#### Challenges
- **System rigidity:**A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.
- **Administrative friction:** Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.
- **Reporting lag:** Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.

#### Solutions
- **Automated project discovery:**[AI Studio](https://asana.com/product/ai/ai-studio) parses unstructured intake data to auto-draft technical project charters and requirements documents.
- **Intelligent triage engine:** Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.
- **Autonomous brand auditing:**[Asana AI Teammates](https://asana.com/product/ai/ai-teammates) act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.

#### Outcomes
- **$300,000 saved in time savings and unlocked capacity** across globalization and analytics functions.
- **1,400+ high-level hours reclaimed annually** by automating project charters and discovery.
- **42% reduction in manual ticket management** for the global creative agency.
- **60% faster lead time** from raw request to active project by eliminating manual scoping.

Asana는 대규모 크리에이티브 운영을 관리하는 방식을 근본적으로 변화시켰습니다. 처음으로 개별 캠페인부터 전체 프로그램 포트폴리오에 이르기까지 모든 크리에이티브 워크스트림을 실시간으로 확인할 수 있습니다. 이러한 투명성 덕분에 패턴을 파악하고, 병목 현상을 조기에 해결하고, 더 빠르고 정보에 입각한 결정을 내릴 수 있었습니다.

### **Winner: 2026 Global AI Innovation Partner Award**

This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using [AI Studio](https://asana.com/product/ai/ai-studio) to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.

### **Use case 1: Automated project discovery and technical scoping**

For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using [AI Studio](https://asana.com/product/ai/ai-studio) to act as a first responder, automating the cognitive load of project kickoff.
- **AI-powered intake:** When a stakeholder submits a data request via [Asana forms](https://asana.com/features/workflow-automation/forms), rules instantly parse the text to extract data sources and urgency levels.
- **Automatic charter drafting:** As the project moves to discovery, [AI Studio](https://asana.com/product/ai/ai-studio) checks the request and creates a project charter and technical requirements document in the comments.
- **Predictive prioritization:** The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.
- **Role shift from author to editor:** Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.

가장 혁신적인 요소는 자동화된 발견 단계입니다. 프로젝트를 시작하는 데 필요한 생각 시간을 본질적으로 자동화했습니다. 덕분에 리드 타임이 60% 단축되었으며, 선임 인재는 데이터 수집자라기보다는 전략적 편집자의 역할을 할 수 있게 되었습니다.

### **Use case 2: Autonomous brand alignment with AI Teammates**

Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.
- **Global brand auditing:** The [Asana AI Teammate](https://asana.com/product/ai/ai-teammates) functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.
- **Instant brief generation:** The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.
- **Cognitive delegation:** By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.
- **Reclaimed producer time:** This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.

AI 팀원을 설정하는 것은 규칙을 코딩하는 것과는 달리 동료를 코칭하는 것과 더 비슷합니다. AI가 즉시 초안을 생성하고 콘텐츠를 감사함에 따라 저희 팀은 데이터 입력이 아닌 전략적 감사에 중점을 두게 되었고, 업무 관리가 아닌 결과 설계에 집중하게 되었습니다.

### **Use case 3: The global creative operations engine**

Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.
- **Dynamic intake and triage:** A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.
- **Automated reporting:** Producers use [Smart status](https://help.asana.com/s/article/smart-status?language=en_US) to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.
- **Instant institutional memory:** The team uses [Asana AI chat](https://help.asana.com/s/article/ai-chat?language=en_US) to query the entire domain for historical context, finding specs for past global campaigns in seconds.
- **Global localization management:**[Multi-homing](https://help.asana.com/s/article/multi-home-tasks-to-avoid-information-silos?language=en_US) allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.

저희는 단순히 업무를 Asana로 옮긴 것이 아니라 Asana를 사용하여 일을 위한 일을 없앴습니다. 스마트 상태를 활용하여 크리에이티브 작업에서 가장 시간이 많이 걸리는 부분인 데이터 마이닝을 자동화함으로써 매달 13시간을 절약하여 이제 이를 크리에이티브 전략에 재투자하고 있습니다.

### **Conclusion**

Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.

세계 1위 구인 사이트인 Indeed는 Asana를 크리에이티브 및 애널리틱스 팀을 위한 인지형 보조 도구로 전환하여 글로벌 운영을 혁신했습니다. Asana AI 스튜디오를 배포함으로써 Indeed는 60개국 28개 언어로 이루어지는 연간 1,500건의 요청을 관리하는 데 드는 조율 비용을 인력 증가를 동반하지 않고 없앴습니다. 수동 데이터 입력에서 AI 기반 오케스트레이션으로 전환함으로써 고위급 직원의 1,400시간 이상의 시간을 절약할 수 있었으며, 이로써 팀은 일을 위한 일 대신 사람들이 일자리를 구하는 데 도움을 주는 사명에 집중할 수 있었습니다.