Partner Marketing Manager

San Francisco, CA

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The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team members are focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.

We’re looking for a Partner Marketing Manager to work cross-functionally with a variety of teams to scale our partner marketing program and continue to build partnerships both internally and externally. You have experience launching international campaigns and co-marketing initiatives, and have successfully launched partner marketing campaigns in the past. You’re creative, but also love thinking about the whole marketing funnel and making decisions based on data. You’re excited to hit the ground running and use your experience building partnerships to get to know and build long-term relationships with our partners.

Responsibilities

  • Collaborate with our Business Development, Developer Relationships, API and Integrations teams to identify and build integrations and partnerships that align with company goals
  • Scale the Platform Partner Marketing program for growth
  • Distribute and manage API updates and launches
  • Manage the development of web pages and properties for our developer marketplace
  • Use creativity and data to make business decisions regarding the partner marketing program
  • Develop long-term relationships with our strategic partners
  • Identify, launch, and measure co-marketing opportunities with strategic partners
  • Develop strategies to grow our developer community
  • Craft compelling messaging to our developer community and distribute through a variety of channels

Requirements

  • 5+ years of experience in partner marketing within B2B or B2C space
  • Experience working with both domestic and international customers
  • Can work cross-functionally across different teams
  • Experience with product launches
  • Ability to step in where needed and believes no job is beneath them
  • Willingness to learn and share knowledge
  • Team player

Nice-to-haves

  • Worked with an API or an extensible platform
  • Asana user
  • SaaS enterprise experience
  • Experience in community building preferably with a developer community
  • Previous experience managing an agency and familiarity with media buying, PR & comms



Join Us! Does the above sound like it might be you? Then we’d love to hear from you. Our goal is to provide a hiring and working experience in which all people know they are equally respected and valued. So whatever it is that makes you unique—your gender identity or expression, sexual orientation, religion, ethnicity, age, citizenship, educational background, socioeconomic status—we value it, and we’d love to see what you might add to our team.

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Why Asana?

Asana has a big mission and even bigger opportunity: to empower all teams to do great things together. We’re off to a great start. Teams in the world’s fastest growing companies (like Uber, Airbnb, and Pinterest) track their work and achieve greater goals with Asana. But, we’re not stopping there. Our team of peers is growing rapidly and we're tackling new challenges daily. Join us.
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