Content Producer

San Francisco, CA

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At Asana, we’re building collaboration & communication software to help every team in the world become more effective in working together and realizing their visions. We are passionate about helping educate people on how improve their effectiveness and manifest their dreams, through technology and otherwise, as we evolve Asana beyond just a product into a holistic approach to teamwork, a workstyle brand.

The Content Producer role at Asana identifies, writes and helps produce compelling text and video content that introduces, educates and engages users with Asana and our mission. The range of topics include everything from educational how-to’s, and product best practices, to team leadership, and our vision for the future of work. The audiences include Asana users and non-users. You’ll work closely with the product, marketing, and support teams to identify content opportunities, then efficiently turn those ideas into blog posts, contributed articles, or video scripts as you see fit. We’re looking for someone who is both a great writer and excels in front of the camera when video is the right medium. We’ll provide a video production specialist, and all the web development and design needed to make your work shine.


  • Deep experience writing short-form and long-form content, including blog posts, thought-leadership pieces and educational articles.
  • Enjoy getting leverage in writing through editing the writing of other team members
  • Able to adopt and defend a specific voice in the content you create.
  • Up to date with the evolving best practices for content marketing using blogs and social media.
  • Power user of Asana - discovering a new feature gets you excited.
  • Unfazed by deadlines. You can set a schedule and keep it.
  • Genuine empathy for users. You derive joy from helping them succeed.
  • You have a charismatic personality and enjoy expressing it in your writing.
  • You enjoy working quickly. You can fire out 300 words over lunch.
  • You naturally resonate with Asana’s values and would represent those values in the content you produce.


  • Have your own blog and understand the demands of regularly creating fresh content.
  • Experience interacting directly with software users - either in marketing, sales, or support. You get their perspective.
  • Personal interest in productivity and organizational efficiency.

Potential Profiles

  • Marketing standout with a knack for writing, storytelling, and having a voice.
  • User Community or Support superstar, who pines for the chance to be proactive in educating users.
  • Designer, web developer, or entrepreneur who’s excited by trying something unique.
  • Vocal Asana user who loves the product, and gets giddy when you think of its potential.
Glassdoor 2017 Best Places to Work Employee Choice Award

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Why Asana?

Asana has a big mission and even bigger opportunity: to empower all teams to do great things together. We’re off to a great start. Teams in the world’s fastest growing companies (like Uber, Airbnb, and Pinterest) track their work and achieve greater goals with Asana. But, we’re not stopping there. Our team of peers is growing rapidly and we're tackling new challenges daily. Join us.
We’d your help.

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Help us make a positive impact by empowering all teams to achieve greater goals.

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Our Team

Every company talks about building a great team.  We’ve taken it to an extreme.

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Our bold mission and shared values lead to a thriving culture and a successful business.

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If this role isn’t a fit, check out our other open positions.

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