Outbound Sales Development Representative

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We are looking for an Enterprise Outbound Business Development Representative to join our team in San Francisco. Your role is to generate pipeline for the Asana Enterprise customer segment by multi-threading into new contacts and departments to educate them on the value of Asana and initiating new sales cycles. As Asana’s first point of contact, you play a key role in building Asana business cases across new lines of business and creating momentum for large enterprise deployments. 

Our sales team is focused on finding efficient paths to successful, profitable, long term customers by building a user-driven marketing and sales engine. To do so, we employ a bottom-up enterprise sales model by helping many small, successful customers evolve into larger, successful ones. We act as a key voice of the customer to the product team. We help identify and overcome technical, educational, and competitive obstacles to our continued growth.

What You’ll Achieve:

  • Generate pipeline for enterprise account executives and create customized messaging to drive qualified opportunities and account expansion.
  • Leverage multi-channel outbound prospecting approach, team sequences, templates, and messaging to help build a repeatable process.
  • Cultivate value driven conversations with multiple Director and VP level personas across complex cross functional teams and consistently create compelling messaging and events to achieve meeting goals.
  • Develop a territory plan with AE and CSM based on account tier scoring to drive the highest ARR.
  • Update activity metrics, meetings, SQO and pipeline on a weekly basis. Proactively identify gaps between prospecting inputs and outputs.
  • Effectively execute high-impact trials, meeting SLA requirements, and leverage territory heat maps and buyer’s journey to triage target accounts with ABM strategy.
  • Understands Asana use-cases, relevant workflows/processes, and ways that Asana can deliver value

About You:

  • At least 6-12 months of Sales or Sales Development experience
  • Familiarity with sales tools such as Salesforce, Outreach, ZoomInfo, and LinkedIn Navigator to network with potential customers.
  • Proven success in driving outbound prospecting strategy and process to high-level personas and decision makers to achieve pipeline goals.
  • Passion for technology and an ability to speak knowledgeably about the industry
  • Excellent writing skills with attention to grammar and tone
  • Clear communication, a deep sense of empathy, and a commitment to integrity

What We’ll Offer:

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. 

For this role, the estimated base salary range is between $30.29/hr - $37.02/hr. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.


About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 

We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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