Director of Product Led Growth

San FranciscoApply now

We’re looking for a seasoned business leader to join the Strategy & Growth team and drive product led growth for Asana. The Product Led Growth Team (PLG) partners with our Marketing, Product, and Sales organization and leaders to define our go-to-market strategy, execute towards goals, and deliver an delightful, clear experience for customers adopting, purchasing, and growing with Asana. The team covers the full lifecycle from signup and conversion to expansion and retention. 

What you’ll achieve

  • Drive & refine the go-to-market strategy for Asana’s product led growth go-to-market motion in alignment with broader company goals over a 2-3 year time horizon
  • Build and grow impeccable cross functional relationships with leaders across product, marketing, sales, and the broader organization to co-create and manage the product led growth strategy
  • Be accountable for product led growth achieving global revenue targets. Partner with the business leadership team and finance to forecast, track performance, share results as part of our core business operating cadences (MBR, QBR, & beyond)
  • Manage, coach, and grow a team of strategy analysts and growth managers. 
  • Lead & drive a diverse, cross functional portfolio through your team that contains small and large initiatives spanning functions
  • Drive data-driven decision making and operational excellence, especially excellence growth practices and up-leveling our experimentation, data, customer research, and planning activities
  • Connect strategy and teams' roadmaps to ensure that we're working towards right outcomes

About you

  • Ability to develop and foster relations across the organization, including product, marketing, and sales leadership
  • Strong resourcefulness and collaboration to get things done cross-functionally. Ability to pull together disparate perspective, drive alignment on priorities, communicate clearly and move with velocity
  • Exceptional analytical skills and structured thinking. You know how to turn data from disparate sources into a story and vision for what we should do
  • High customer empathy, and value qualitative research and robust data sets
  • Experience attracting and hiring amazing talent to your team and partner teams
  • Super operational execution and ability to troubleshoot with agility as challenges arise and fix root causes
  • Constantly thinking ahead to deliver insights & recommendations that evolve with the long term direction of the business


About us

At Asana, you’ll do meaningful, purpose-driven work. We’re not just building a product that helps people be more productive—we’re helping teams and organizations reach their goals together. For the past six years, we've been recognized as an award-winning workplace by Fortune and Great Place to Work, Fast Company, Glassdoor, and Inc. Magazine. Our inclusive culture is intentionally built to enable our teams to be creative and make an impact. With offices all over the world, we’re excited to get back to in-person collaboration along with a hybrid schedule for balance and flexibility in life and work. We’re looking for passionate individuals to join us on our journey. Come do great things with us.

Asana workplace award
Why Asana?

We’re growing fast to achieve a big mission that drives us every day. Passionate and curious people like you will help us achieve it. A supportive team, award-winning culture, and unique growth opportunities will empower you to do your best and most impactful work at Asana.

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