Program Manager, Customer Education - Certification

San Francisco

Asana’s Customer Education team is looking for an experienced program manager to lead our digital credentialing programs (badging & certification). This role will take the initiative on designing the strategy and infrastructure for these programs from the ground up, including designing new certifications and badges, designing and managing our systems and candidate experience, and marketing these programs to a broader audience through cross-functional initiatives. For this role, we’re looking for a proven certification professional with strong assessment design skills and the ability to operationalize a credentialing program from higher (certification) to lower (badging) stakes. Your goal is to accelerate the adoption of Asana by ensuring our customers of various sizes and industries can gain benefit, demonstrate their product expertise, and advance their careers with Asana.

As a member of the Customer Education team, you’ll be part of a team that cares deeply about creating learning experiences that deliver delight and value at scale. We want our customers to not only become Asana experts, but champions of our brand. Our digital credentialing programs are central to achieving these goals..

This role reports to the Customer Education Program Lead and will be based in San Francisco.  

What you'll achieve: 

  • Design and own Asana’s digital credentialing (badging and certification) strategy and programs
  • Work cross-functionally with Product, Marketing, Operations, Sales, and our Customer Success community to bring new credentialing programs to market and implement new systems
  • Own the development process for new badges and certifications, including job task analysis, exam blueprints, content curation, and question-writing workshops
  • Drive relationships and improvements with our LMS, assessment, badging partners, and teams at Asana who are responsible for technical and operational work
  • Report on and communicate the results of the credentialing program to cross-functional partners
  • Enable internal teams and partners around credentialing programs and positioning
  • Test early and often, with a bias toward action and learning
  • Keep badges and certifications up to date as the product changes

About you:

  • You have a history of building and leading successful, innovative Credentialing functions
  • Experience designing and developing learning solutions, ideally for enterprise customers
  • Experience designing and delivering valid assessments
  • Experience working with cross functional partners and content SMEs such as within Product, Platform & Integrations, Developer Relations, Marketing, Community, and Support teams
  • Experience with digital credentialing platforms such as Credly, Accredible, or Badgr
  • Experience with Learning Experience Platforms (LXPs) or Learning Management Systems (LMSs)
  • Excellent consultative and communication skills both with customers and internal partners
  • Agile, comfortable with ambiguity, and used to working in fast-paced, hypergrowth environments
  • Entrepreneurial, flexible, and ready to jump on new projects and opportunities (even if loosely defined out of the initially defined job scope)
  • Strong sense of urgency in driving projects to completion
  • You know when something is over your head and aren’t afraid to ask for help
  • 2+ years of management experience (preferably in a hypergrowth SaaS environment)
  • 8-12 years’ experience in enterprise customer-facing curriculum or certification programs (preferably in a SaaS environment)


About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named a Top 10 Best Workplace for 5 years in a row, is Fortune's #1 Best Workplace in the Bay Area, and one of Glassdoor’s and Inc.’s Best Places to Work. After spending more than a year physically distanced, Team Asana is safely and mindfully returning to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With 11+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.


We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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Why Asana?

We’re growing fast to achieve a big mission that drives us every day. Passionate and curious people like you will help us achieve it. A supportive team, award-winning culture, and unique growth opportunities will empower you to do your best and most impactful work at Asana.

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