Head of Ad Technology & Operations

San Francisco

We’re looking for a strong leader to establish, lead, and grow Asana’s first Ad Technology & Operations team. This new function will own the end-to-end management of our ad tech stack and operations. In this role, you’ll play a critical role in instilling the strategy to increase first party data, campaign automation, and process to power the acquisition of new customers.


What you’ll achieve

  • Deeply understand our business and define the strategy on how to increase the acquisition of new customers through technology and automation
  • Hire and lead Asana’s first ad tech & operations team
    • Foster a culture of speed, agility, and collaboration
    • Be the catalyst for your team to continuously reflect on how they can improve and create business impact
    • Build credibility with leadership, partnering with Growth Marketing, Marketing Analytics, Business Technology, Engineering, and Data Science leadership to identify and address opportunities for improvement
  • Establish an Ad Ops function, identify ways to increase ad automation and data accuracy
    • Triage and support technological issues with ad platforms (pixel bugs, API/pixel updates, coordination with vendors)
    • Oversee creative automation (design, configuration, and QA of pixels and tracking)
  • Define the process, policy, and standards for our ad tech stack, work with your team to:
    • Identify new ad technologies, work with technical partners to prioritize, instrument, and enable end users
    • Define standards for the administration and governance of our ad tech stack
    • Establish a process to implement new ad platforms (RFP, security review, pixel implementation, new user onboarding)
  • Be abreast of  industry trends and shifts, continually seeking ways to us to improve
    • Design Asana’s approach to third party cookie deprecation by identifying:
      • Areas of risk to our channel strategies, targeting, and measurement
      • Build a strategy around leveraging first party data within our ad platforms
    • Partner with Legal on privacy policies (GDPR, CCPA), translating policy into system requirements and process changes

About you

  • 3+ years of managing teams and developing top talent in the ad tech/ad operations space
  • 10+ years in the digital marketing space: ad operations, management of ad technology for search, social, & display advertising (e.g. GA360, DV360, GTM, Tealium, Adobe Audience Manager, Segment, etc.)
  • Experience navigating changes in global privacy policies and their impact to digital advertising
  • Strong collaboration and influence, you build bridges and knock through walls 
  • You inspire others through values and lead by example
  • Proven track record of continued success over time
  • You celebrate cultural differences and diversity


About us

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Millions of teams around the world, from small businesses to large enterprises, rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For the past 5 years, we've been named a top workplace, including top 10 Great Place to Work Best Small & Medium Workplaces, #1 Fortune Best Workplace in the Bay Area for four years in a row, #8 Fortune Best Workplaces for Women, #14 Glassdoor Best Place to Work, and one of Ireland's Best Workplaces. After spending more than a year physically distanced, we are safely and mindfully returning our global teams to in-person collaboration, incorporating flexibility that adds hybrid elements to our office-centric culture. With offices all over the world, we are always looking for curious, collaborative, and mission-driven people to help us enable the world’s teams to work together effortlessly.


We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. Our goal is to ensure that Asana upholds an inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, citizenship, socioeconomic status, disability, and veteran status.

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Why Asana?

We’re growing fast to achieve a big mission that drives us every day. Passionate and curious people like you will help us achieve it. A supportive team, award-winning culture, and unique growth opportunities will empower you to do your best and most impactful work at Asana.

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