# Teamwork is beautiful: Introducing Asana's new look - Inside Asana

> All our sites and apps now have a vibrant new look, with the aim of making Asana as beautiful as the teamwork that it enables.

Source: https://asana.com/inside-asana/teamwork-is-beautiful-introducing-asanas-new-look

## Teamwork is beautiful: Introducing Asana’s new look

We are having an exciting week at Asana: not only are we rolling out a[completely redesigned product](https://blog.asana.com/2015/09/the-new-asana/), but we’re also unveiling a new logo and brand identity. All our sites and apps now have a vibrant new look, with the aim of making Asana as beautiful as the teamwork that it enables.

It’s a makeover a long time in the making, and a lot of love went into it. We hope it shows.

## Why a rebrand?

Asana is on a mission to help you and your team **do great things together**. By making it easy to keep track of your work, we give you more time to do the work that matters: building software, curing patients, cooking meals, or whatever it is your company does. That’s what gets us up in the morning.

About a year ago, we looked at our brand and realized that we just weren’t conveying who we are or what we stand for. We’ve also grown rapidly over the last year, so it became more important to define our brand to create a sense of consistency across our teams. Our goal was to make everything that you interact with–from our product to this blog– more representative of who [we really are](http://techcrunch.com/2015/08/05/the-one-thing-every-great-company-has-in-common/). But who are we?

## Determining who we are

We asked ourselves:_“If Asana were a person, how would you describe them?”_and came up with four brand attributes:

In the process of defining these, we gathered members of the company from across product, marketing, design, and engineering to align on the qualities we want to convey. When assessing a new design or piece of writing, we can now hold it up next to our attributes and ask: “Does this convey who we really are?”

## Evolving the three dots

In setting out to create a new logo, we knew we wanted to capture the spirit of collaboration in a simple, iconic form—a symbol that would represent teamwork for many years to come. We partnered with [Moving Brands](http://www.movingbrands.com/) to find that symbol, and couldn’t be happier with the results.

Our three dots are still there, but they are arranged in an important new way:

Three dots used to patiently wait in line at the deli counter, but now they’re working together on a common goal. Instead of a cool green, they’re now an empowering, warm coral, with a glow that conveys the active energy between the team. The letter forms, placement, and arrangement of our logo were crafted with purpose. If you look closely, you’ll notice that there are three dots equally spaced inside the “A” letters in our word mark. 

## Balancing clarity & energy

Once we had a new logo, we worked to extend that out into a brand system—a collection of colors, shapes, fonts, and patterns that make everything Asana _feel like_ Asana.

We decided that we wanted Asana to feel like **clarity punctuated by energy**.
- **Clarity**is the feeling of being on top of things, of knowing exactly what you need to work on at any given time. Clutter and confusion are swept away, so you can see all the way to the horizon.
- **Energy**is the feeling of making progress, of running toward that horizon and knowing you have the strength and endurance to make it. And it’s the celebration once you get there.

Clarity is a clean white canvas for your work. Atop that canvas, we inject energy with bursts of color in those fulfilling moments when you take action and move work forward.

In other words, the new Asana may be a lot more fun and colorful than the old Asana, but we’re being very intentional about how we use that color, so it never disrupts your focus. Complete a task or clear your Inbox, however, and you’ll get a fun little celebration in return. And for an even more magical moment, be sure to enable the [Unicorn Hack](https://asana.com/guide/help/fundamentals/settings#gl-hacks)!

_For a more in-depth look at how we rebranded Asana, check out_[this Medium post](https://medium.com/@micahdaigle/e8247516705a)_._

- [Asana の最新情報: 2022年 8月号](/ja/inside-asana/whats-new-focus)

製品について

成果につながらない仕事を減らし、効率を高めるなら、Asana にお任せください。今月は、チームが時間を節約し、有意義なことに集中するための新機能が揃って登場しました。仕事中に気が散って困るという方は必見です。Asana の Google ドライブ連携なら、コメントを見落としません使えるツールはいくらでもある現代。その一方で複数のプラットフォームや文書、関係 ...

- [Asana の最新情報: 2022年 4月号](/ja/inside-asana/whats-new-april)

製品について

今日の話題は、チームをさらにパワーアップする Asana の多彩な新機能。リクエストの受け付けプロセスの最適化やルーチン業務の自動化など、今月のアップグレードで Asana が特におすすめする機能をご紹介します。自動化を極める時間を節約したい方に朗報です。プロジェクトごとに設定できるルールの数が、20 からなんと 50 に大幅アップ。ルール化できる手作業が ...

- [気が散らずに集中できる: 取り組みたい仕事に集中して注意を向けるための新機能をご紹介](/ja/inside-asana/personal-productivity-features)

製品について

現在のナレッジワーカーは、今までになく分散しています。また、集中力もさらに低下しています。実際、「仕事の解剖学」インデックスによると、80% の従業員が受信箱やコミュニケーションアプリを開いたまま仕事をしており、75% 近くが日中マルチタスクに追われていると感じていると答えています。その結果、個人の効率は低下し、重要なメッセージや締め切りを見逃す可能性が高 ...

- [Asana のゴール機能を使って「見える化のピラミッド」を構築する方法](/ja/inside-asana/pyramid-of-clarity)

製品について

#### コンテンツライター

チームリーダーの最も重要な責任の一つは、組織の目標を支える仕事を正しく優先できるよう、チームメンバーを支援することです。とはいえ、言うは易し行うは難し。現実を見れば、チームは常に膨大な数のプロジェクトに同時並行で取り組んでいても、そのすべてが優先度が高く、インパクトのある仕事というわけではありません。では、優先度の低い細々した仕事を脇に置き、全員が限りある ...

- [Teamwork is beautiful: Introducing Asana’s new look](/ja/inside-asana/teamwork-is-beautiful-introducing-asanas-new-look)

製品について

- [コンテンツライター](/author/team-asana)

We are having an exciting week at Asana: not only are we rolling out a completely redesigned product, but we’re also unveiling a new logo and brand identity. All our sites and app ...

- [製品について](/inside-asana/product)