# Learning Lunch At Asana: Let's Talk About Fonts (Video)

> Andrew Watterson, a Product Designer at Asana, talks about typography and how the way text looks impacts the way we respond to it.

Source: https://asana.com/ja/inside-asana/lets-talk-about-fonts-video

## Let’s talk about fonts (video)

One of Asana’s traditions is the Learning Lunch, where members of their team share their personal expertise with each other in a casual setting. We move fast at Asana, so I appreciated being able to take the time to put together a little talk on typography in between design projects.

Typography is the study of the way typefaces (or fonts) are designed. Pretty much all the text you see in the outside world has been consciously put together to communicate some concept or another: everything from the labels on the food in your fridge to the major advertising campaigns you see during the Super Bowl.

The fonts we use today have their roots in the earliest forms of writing: handwriting (which developed into calligraphy) and carving on stone walls and tablets. These beginnings have spawned a dizzying array of typeface choices, and the choice you make can have dramatic effects on how your writing is perceived: Do you use a showy font that will instill emotion – the way brands choose fonts in their logos? Or do you use a beautifully simple font that will keep the focus on your message – the way newspapers use the same font regardless of tone?

Share this video with anyone who would be interested in the personalities of different typefaces, and how to use them in compelling, readable text.

_If you liked this video, I’ve also spoken about_[our design process at Asana](http://www.youtube.com/watch?v=-_JR5miNA8Q)

- [New: Save time and steps with Automation](/ja/inside-asana/automation-launch)

会社

If you manage a team, then you know how powerful it is to have clearly-defined and repeatable work processes. Great processes empower teams to work together effortlessly and ensur ...

- [Asana が目指す働き方の未来: 組織のナビゲーションシステムをご紹介します](/ja/inside-asana/future-of-work)

会社

仕事の未来に対する私たちのビジョンを最初に紹介したのは 2 年前でした。早送りして今日を見てみると、タイムライン、ポートフォリオ、ワークロード、オートメーション、そして先日はゴールと、そのロードマップに沿って機能をリリースして来ました。日々のタスクを会社全体の目標につなぎ、見える化を実現する柔軟なシステムを組織に提供できたことを誇りに思います。ですが、これ ...

- [「スケールする仕事術」: 10月 26日 オンライン開催のビジネスサミットへのご招待](/ja/inside-asana/register-scale)

会社

この 1 年で、企業はハイブリッドワークがチームの共通目標達成に与える影響を目の当たりにしてきました。社内調査によると、企業の従業員はアプリやツールを切り替えるのに仕事時間の 55% 使っており、仕事やタスクの見落とし、マイルストーンの未達成などの原因となっています。チームは常に一歩遅れていると感じており、先を見越して革新し、規模を調節することがこれまで以 ...

- [Let’s talk about fonts (video)](/ja/inside-asana/lets-talk-about-fonts-video)

会社

One of Asana’s traditions is the Learning Lunch, where members of their team share their personal expertise with each other in a casual setting. We move fast at Asana, so I apprec ...

- [会社](/inside-asana/company)