# ERGs: Powering Our Future Through Diversity, Inclusion, and Impact > ERGs: Powering Our Future Through Diversity, Inclusion, and Impact Source: https://asana.com/inside-asana/ergs-powering-our-future ## ERGs: Powering Our Future Through Diversity, Inclusion, and Impact As organizations evolve in today's dynamic business landscape[, Employee Resource Groups (ERGs](https://asana.com/diversity-and-inclusion)) have transformed from supportive communities into strategic drivers of organizational success. Through my work leading Global Belonging and Inclusion, I've witnessed firsthand how ERGs create exponential value through three critical dimensions: diversity in our workforce, inclusion in our culture, and impact on our business initiatives. **Diversity: Transforming Our Talent Landscape** Our ERGs have enriched our approach to talent acquisition and retention. Through dedicated Talent Marketing events (where we invite folks interested in Asana to our ERG events) and Sourcing Jams (where we encourage Asanas to refer their friends in real-time for open positions), these groups actively expand our reach into diverse talent pools that traditional recruitment methods might miss. When our ERGs engage in culture chats with candidates, they provide authentic perspectives that help potential employees envision their future with Asana. These conversations go beyond a pitch; they're genuine dialogues about belonging, growth, and opportunity. The power of ERG-driven diversity initiatives lies in their authenticity. Our members understand the communities they represent, the challenges these communities face, and the opportunities to build meaningful connections – helping us build a workforce that brings together the best of different perspectives, experiences, and ideas. Through their efforts, we're creating a talent pipeline to drive innovation and success for years. **Inclusion: Shaping Our Cultural DNA** Inclusion moves beyond representation to create an environment where every voice is heard and valued. Our ERGs play a pivotal role in this cultural transformation. When Blacsana[hosts a breakfast](https://asana.com/inside-asana/blacsana-building-connections) at our Work Innovation Summit in San Francisco or our ERGs partner with our equity team to amplify enablement efforts, they actively shape an inclusive culture that celebrates diversity of thought and experience. These initiatives create ripple effects throughout our organization. ERG members become cultural ambassadors, modeling inclusive behaviors and challenging outdated assumptions. They create safe and brave spaces for difficult conversations and bridge understanding across different groups. Through their leadership, we're building a workplace where authenticity is celebrated and diverse perspectives are welcomed and actively sought out. **Impact: Driving Business Success** The third dimension of our ERG strategy focuses on tangible business impact. This year, we are challenging our ERGs to become partners in achieving business objectives. ERGs are working on a project within our marketing goal to identify a diverse speaker bench for company events – ensuring our brand voice resonates with varied audiences. Writing blogs and supporting marketing initiatives help tell our story in authentic, compelling ways. The business impact extends beyond these visible initiatives. ERG members bring unique perspectives to problem-solving, helping identify blind spots and opportunities that might otherwise go unnoticed. As we scale our business, the strategic importance of ERGs continues to grow. They're not just cultural assets but essential partners in building a diverse workforce, fostering an inclusive culture, and driving meaningful business impact. The success we've seen through their various initiatives demonstrates the unlimited potential when ERGs are adequately empowered and aligned with organizational objectives. We're investing in our future success by creating pathways for ERG insights to influence decision-making and providing resources for their initiatives. The path forward is clear: The work of ERGs demonstrates that when we bring together diverse perspectives in an inclusive environment, we create an extraordinary impact that benefits our people, businesses, and communities. #### Asana は採用中です！ Asana の採用情報をご覧ください。現在ご希望に合う職種が見つからない場合でも、Asana の人材ネットワークにご登録いただくことで、最新の採用情報や Asana での働き方についての最新情報を受け取れます。 - [今すぐ申し込む](https://grnh.se/44a30d851us) - [今すぐ申し込む](https://grnh.se/44a30d851us)_About the Author_ Born in Spain and raised in San Francisco's Mission District, Liliana is bilingual and bicultural. Liliana currently leads global Belonging and Inclusion for Asana, working to engender a sense of belonging for folks from historically marginalized communities by fostering allyship and organizational commitments to inclusion. Before joining Asana, she spent 20+ years leveraging relationships across non-profit organizations and working on issues of equity and justice, from food insecurity to higher education access, economic development, and access to informal science. - [分散ワークの世界における Asana を使ったチームの再結成と成長](/ja/inside-asana/reuniting-teams) Asana チーム #### 人材獲得 明確な対抗策がない中でグローバルパンデミックの対応に追われて 1 年が過ぎ、メンバーたちと顔を合わせながらのコラボレーションやチームの集会 (そしてハグ！) を再開できる兆しがやっと見えてきました。 当社も含め、多くの企業は、オフィス勤務を再開してチームを再結成する方法について検討しています。 新型コロナウイルスにより、未来の働き方は思っていたより早く訪れ ... - [キャリアにおける決定的瞬間を振り返る: Asana のリーダーとの Q&A](/ja/inside-asana/career-defining-moments) Asana チーム Asana では、従業員の個人としての成長、そして仕事での成長を積極的にサポートしています。 Asana は、成長を可能にするフレームワーク、福利厚生、文化を提供することが、キャリアの成長をサポートする最善の方法だと考えています。 そして、成長までの道のりは従業員に任せられます。成長は直線的に起こるものではありませんが、だからといって軽視はできません。 「 ... - [Asana のダイバーシティ、インクルージョン、公正への取り組み](/ja/inside-asana/diversity-inclusion-equity) Asana チーム #### コンテンツライター ダイバーシティとインクルージョン (多様性と包摂性) は、Asana が製品を作り、社会の中で活動していくうえで不可欠な要素です。私たちの世界に蔓延する人種差別と不公正を見せつけるような出来事が、世界や身近な地域で頻発する中で、Asana は企業として、ダイバーシティとインクルージョンを会社組織と文化の中心的理念とするという誓いを新たにし、その決意を再確認 ... - [リモートで働きながらインクルーシブなコミュニティを築き続ける方法リモートで働きながらインクルーシブなコミュニティを築き続ける方法](/ja/inside-asana/building-inclusive-remote-culture) Asana チーム #### コンテンツライター リモートワークへ移行し、物理的な距離をとることが必要となったここ数か月、Asana を含む多くの組織は、各地に分散しながら、チームとしてつながり、コミュニケーションをとる方法について再考を迫られています。こうした変化の対象には、インクルーシブなコミュニティを築くことも含まれます。世界的なパンデミックの中で暮らしながら、完全リモートで働くという新しいスタイル ... - [ERGs: Powering Our Future Through Diversity, Inclusion, and Impact](/ja/inside-asana/ergs-powering-our-future) Asana チーム - [コンテンツライター](/author/team-asana) As organizations evolve in today's dynamic business landscape, Employee Resource Groups (ERGs) have transformed from supportive communities into strategic drivers of organizationa ... - [Asana チーム](/inside-asana/team-asana)