# From Vision to Execution: How Asana's CMO Does Annual Planning > In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned. Source: https://asana.com/resources/vision-execution-annual-planning ## From vision to execution: how Asana's CMO does annual planning - [Vision to execution: How to align goals and OKRs across teams](/it/resources/vision-execution-annual-planning) Marketing Pianificazione strategica Strategia aziendale #### Content writer How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ... How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture? Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can: - Enable holistic capacity planning for centralized functions - Centralize team communication and create clarity - Create a shared space for marketing leadership to share priorities and async updates - [Marketing](/resources/marketing) - [Marketing strategy template](https://asana.com/templates/marketing-strategy) Marketing - [Il manuale del marketer](/it/resources/marketers-playbook) Marketing #### Head of Content, Asana Il panorama moderno del settore del marketing è incredibilmente complesso. Ogni anno il numero di canali, contenuti e formati aumenta. Restare rilevanti e concentrati sul lavoro d ... - [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf) Marketing #### Content writer - [Come scalare le tue campagne di marketing di 4 volte: lezioni dalla campagna olimpica della NCAA](/it/resources/ncaa-scaled-olympic-campaign-asana) Marketing Pianificazione dei progetti Per i Giochi di Tokyo 2020, la campagna di comunicazione della NCAA, Olympians & Paralympians Made Here, è stata piccola ma di grande impatto. Per Parigi 2024, si è posta un obiet ... Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.