# Roadmapping in Asana as a Growth PM at Asana

> Growth PM at Asana shares 3 practical tips for roadmapping and OKR planning: start with outcomes not tasks, leave 50% flexibility for discovery, and grade past KRs to inform future goals. Learn how to build agile roadmaps in Asana.

Source: https://asana.com/it/resources/roadmapping-asana-growth-pm

## Roadmapping in Asana as a Growth PM at Asana

_In this blog article, hear from Adam Higa, Growth PM at Asana._

I’m a Growth PM at Asana, and yes — I use Asana to build features for Asana. Very meta, I know. But being both a user and builder gives me a unique perspective on what works.

I’ve developed a system with Asana that keeps me focused on **outcomes, not just shipping features**.

Given it’s January, I wanted to share three tips for how I approach **roadmapping and OKR planning**in Asana:

## 1.) Top-down, not bottom-up

I don’t start with tasks. I start with Asana’s Goals feature to define:
- A **North Star metric,**which in my case is driving incremental ARR for Asana’s PLG business
- **Objectives and key results** that support my North Star Metric. I’m primarily focused on Net Dollar Retention this year to drive sustainable growth and rationalize higher marketing investment in top-of-funnel traffic.
- **Experiment ideas** - These days, I’m thinking a lot about creating ‘Aha moments’ for our customers in the first 30 days of onboarding to invite new teammates into Asana as a force multiplier. 

## 2.) Only define 50% upfront, leave room for discovery

Growth work is fast and messy. Traditional roadmaps typically fail for growth PMs when they try to define everything they will deliver over a 6-12 month time frame. I define only ~50% of experiments during roadmapping at the start of the quarter. Continuous discovery — fueled by market research, customer interviews, and experiment data — allows us to **adapt, reprioritize, and generate our highest conviction ideas in real time**.

As ideas evolve, they are linked to our topline goals in Asana, serving as a single source of truth for the work our team is doing. 

This system keeps the team nimble while maintaining alignment with outcomes.

## 3.) Learn from the past: grade your previous KRs

Before defining new OKRs, I review and grade past Key Results. What worked? What didn’t? What surprised us? This reflection helps me:
- Set more realistic, data-informed targets
- Identify gaps or opportunities we missed
- Carry forward lessons that make the next half more impactful

It turns OKRs into a continuous learning loop rather than just a checkbox exercise. Having all of my past goals in Asana makes them easy to reference for many quarters to come. 

Bye bye, Roadmapping_FY27_v31_Final_final slide deck. Hello Asana Goals!

- [Obiettivi](/resources/goals)

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In this blog article, hear from Adam Higa, Growth PM at Asana.I’m a Growth PM at Asana, and yes — I use Asana to build features for Asana. Very meta, I know. But being both a user ...