Apply on our website: asana.com/partners/channel/join
Once your application is accepted, you will receive an email with a link to the Introductory training course for our Asana Academy (powered by Skilljar)
Once you have completed the training, you will receive an email with login details for the partner portal and instructions on how to reset your password
You’re now ready to sell and service Asana!
There is no cost to join the Asana Partners Program!
Generally speaking, everyone who is an Asana Partner receives:
Margins for reselling Asana licenses to your customers
Exclusive private training to help you succeed
Official program badges to tell your customers about your affiliation and credentials
Asana-branded templates, assets, and resources for you to use
Support and promotion for hosting your own Asana events and outbound campaigns
Additionally, each partner within Asana Partners may receive additional benefits that are designed to meet the needs of that particular partner.
Please refer to the Asana Partners Handbook for further information.
Before partners can begin re-sell Asana products and services, they must:
Execute all necessary agreements to sell Asana products and service Asana customers
Complete all introductory training courses
Pass mandatory export compliance screen
Solutions Partners market and resell Asana licenses and manage the entire customer lifecycle. Also known as Value-Added Resellers (VARs), they close opportunities and provide post-sales support with minimal to no involvement from Asana. As compensation for managing the end-to-end needs of the customer, Solutions Partners are eligible to receive a discount on Asana licenses depending on their tier in the Partners Program.
Resellers provide transactional support to Asana sales by taking ownership of the billing relationship with customers who wish to purchase indirectly from Asana. Resellers are also eligible to receive a discount on Asana licenses as compensation for facilitating the transaction.
Systems Integrators provide services to Asana end-customers in areas such as onboarding, implementation, training, workflow management, etc. They do not resell Asana licenses and are instead focused purely on providing value to Asana customers in the post-sales portion of the customer journey.
The Partner invoices the end customer. We strongly recommend, but do not require, invoicing at list price - this allows the Partner to capture the full margin
Asana invoices the Partner with the appropriate discount applied (Net-30 payment terms)
The best way to submit a deal to Asana is through the Asana Partner Portal, which can only be accessed once the application and onboarding requirements have been fulfilled. Alternatively, partners may submit orders through the Asana Partner Order Form while they are working towards gaining access to the Asana Partner Portal.
In order to cancel, you need to provide 30 days notice before renewal
Renewals are automatic unless we hear from you (about a downgrade or cancellation)
Margins are in perpetuity, so you will receive the same discount/margin