# Introducing Wavelength > Today we’re launching Wavelength, a new publication for teams who aspire to do great things together. Source: https://asana.com/inside-asana/introducing-wavelength ## Introducing Wavelength Today we’re excited to launch [Wavelength](https://wavelength.asana.com/), our new publication for teams who aspire to do great things together through a mindful, purposeful approach. In Wavelength, you’ll find advice and insights that tap into the collective knowledge of our customers (like [IDEO](https://wavelength.asana.com/ideo-design-project-management/) and [Zappos](https://wavelength.asana.com/zappos-self-managed-team/)), the team here at Asana, and other leaders and experts about new and better ways of working together. For us, improving teamwork starts with a fundamental shift in mindset. And Wavelength—an evolution of the Workstyle category of posts here on the Asana Blog—is our way of helping teams make that shift together. ## What’s in a name? You know that feeling you get when your whole team is _on the same wavelength_? There’s less chaos, more clarity, and everyone is working towards the same goal effortlessly. That’s the inspiration behind the name Wavelength. Whether you’re leading a team for the first time or a seasoned manager, the reality is that aligning efforts across a group of individuals can be challenging. We hope to help change that by sharing actionable insights on how to create and achieve shared goals—so you and your team can get on the same wavelength. ## Read the debut issue of Wavelength To cover topics in depth from multiple perspectives, articles in Wavelength will be published in issues. Our very first issue is all about [distributing authority](https://wavelength.asana.com/issue/distributing-authority/). It explores how individuals and teams get better results when everyone has the authority to make decisions at work. Here are some of the articles you’ll find: - Asana co-founder Justin Rosenstein on [how to empower everyone](https://wavelength.asana.com/team-empowerment-trust/) in your company - An [interview with Dana Cho of IDEO](https://wavelength.asana.com/ideo-design-project-management/) on how autonomy makes project leaders more effective - The story behind [Zappos’s adoption of Holacracy](https://wavelength.asana.com/zappos-self-managed-team/) We hope you ❤ reading Wavelength as much as we enjoyed creating it. Check out the [first issue](https://wavelength.asana.com/issue/distributing-authority/), share it with your teammates, and let us know what you think! - [Welcoming Kevin Knieriem, Asana’s Chief Revenue Officer](/inside-asana/welcoming-kevin-knieriem-cro) Company Team Asana #### Content writer We’re excited to welcome Kevin Knieriem to Asana as our Chief Revenue Officer.Kevin joins Asana at an important moment for the company and our customers. As organizations move tow ... - [Asana Named a Leader in 2025 Gartner Magic Quadrant for Collaborative Work Management for Third Consecutive Year](/inside-asana/leader-in-2025-gartner-magic-quadrant-collaborative-work-management-report) Company #### Content writer We're pleased to share that for the third year in a row, Asana has been positioned as a Leader in the Gartner Magic Quadrant for Collaborative Work Management (CWM). We believe, t ... - [Asana’s FY25 ESG Report: Accelerating Impact for People, Planet, and Product](/inside-asana/fy25-asana-esg-report) Company #### Content writer At Asana, our mission is to help humanity thrive by enabling the world’s teams to work together effortlessly. This mission extends far beyond just our product; it’s deeply woven i ... - [Charting a new path: How we’re building the future of work management with Asana Partners](/inside-asana/future-work-management-asana-partners) Company #### Content writer Partners have been integral to Asana’s story from the very beginning. Even before we had an official partner program, we had committed ‘partners’ in our legacy Certified Pros prog ... - [Introducing Wavelength](/inside-asana/introducing-wavelength) Company Today we’re excited to launch Wavelength, our new publication for teams who aspire to do great things together through a mindful, purposeful approach.In Wavelength, you’ll find ad ... - [Company](/inside-asana/company)