# Media and Entertainment > Media and Entertainment Source: https://asana.com/industry/media-entertainment Asana for Media and Entertainment #### Accelerate content production in one smart plan Agents work directly alongside your team to keep content calendars full, productions on schedule, and campaigns moving smoothly from brief to publish. - [Get started](/create-account) - [Contact sales](/industry/media-entertainment#form) #### Asana AI helps leading businesses get work done #### Built for the work that defines media and entertainment Use cases - [Smoother production, from brief to publish](-) From first idea to final handoff, the Content Strategist AI Teammate keeps editorial, creative, production, and distribution aligned, connecting calendars, briefs, approvals, and goals in one shared flow. - [Give creative teams more time to create](-) Every asset tracked and every revision preserved. The Creative Ops Manager AI Teammate centralizes feedback, balances workloads, and keeps creative work moving from first review to final delivery. - [Launch campaigns on time](-) From kickoff to go-live, Campaign and Launch Coordinator AI Teammates structure briefs, timelines, budgets, milestones, and dependencies. The Campaign Analyst turns performance data into executive-ready reporting. - [Coordinate every external partner](-) One plan for every vendor, agency, and talent relationship. The Work Intake Specialist AI Teammate routes requests, flags overdue deliverables, and builds shared context that gets smarter with every brief. #### Project tracker Track projects, owners, milestones, and dependencies across a full slate so every team knows what is due, at risk, and next. - [Use template](/templates/project-tracker) #### Cross-functional project plan Connect creative, editorial, production, legal, marketing, and distribution work from kickoff through delivery. - [Use template](/templates/cross-functional-project-plan) #### Campaign Management Keep campaign milestones, channel workstreams, approvals, and owners aligned around the date that matters. - [Use template](/templates/campaign-management) #### Social media calendar Plan content by channel, set deadlines, and track approvals so teams always know what is coming, live, and next. - [Use template](/templates/social-media-calendar) #### Editorial calendar Manage stories, production tasks, platforms, content types, and approval status in one shared calendar. - [See template](/templates/editorial-calendar) #### Event planning Coordinate programming, speakers, vendors, promotion, production, and post-event follow-up from one plan. - [Learn more](/templates/event-planning) #### Strategic Roadmap Give leaders a clear view across programs, milestones, dependencies, and the work required to deliver the roadmap. - [Create your template](/templates/strategic-roadmap) #### GTM Strategy Align positioning, content, launch readiness, owners, and cross-functional workstreams around the release plan. - [Use template](/templates/gtm-strategy) #### Explore templates #### Content Strategist A content pipeline that stays full, on-brand, and on schedule Show me gaps in mid-funnel content for our target buyers Write briefs for the blog posts approved in last week's planning session Check everything scheduled to publish this week has been approved #### Creative Ops Manager Faster creative turnaround with fewer revision cycles and delays Send the campaign assets to legal and brand for review Consolidate all feedback on the visuals into one revision list Show me which designers are overloaded heading into next sprint #### Launch Coordinator More predictable launches with no missed milestones or surprises Run a go/no-go check for the upcoming product launch Track all vendor deliverables for the annual conference Flag anything that could block a team from being ready on time #### Campaign Coordinator More campaigns executed on time with fewer dropped handoffs Set up the project plan for the upcoming product campaign Check all channel workstreams are ready for next week's launch Update the timeline now that creative has been delayed #### Campaign Analyst Faster strategic decisions backed by real campaign performance data Tell me which channels are driving the most pipeline this quarter Flag programs pacing behind and likely to miss goals Build the post-campaign report for the fall launch #### Meet your AI Teammates - [Explore AI Teammates](/product/ai/ai-teammates) How Clear Channel Outdoor saves 15 hours on every creative request Clear Channel Outdoor is using Asana AI Studio to transform their end-to-end creative production workflow from coast to coast, proving what's possible when humans and AI work together at scale. #### How to scale your marketing campaigns 4x: Lessons from the NCAA’s Olympic campaign #### How Asana takes creative production briefs from one week to same-day execution with AI teammates #### The State of AI at Work 2025 #### Why we struggle with cross-team collaboration and what to do about it #### Asana demo: See Asana in action #### Related resources #### Discover how media teams are producing smarter with Asana Asana for Media & Entertainment #### Frequently asked questions about task management tools #### What is Asana for Media and Entertainment? Asana connects the work behind content, creative production, campaigns, launches, and distribution in one shared plan. Media and entertainment teams can see owners, deadlines, approvals, dependencies, and next steps together, while AI Teammates handle routine coordination inside the workflow and people remain accountable for creative and business decisions. #### How does Asana help media and entertainment teams manage production? Asana gives teams a connected view from brief to delivery. Teams can structure intake, assign owners, map milestones, route approvals, track dependencies, and surface work at risk of missing a publishing or launch date. AI Teammates can draft briefs, consolidate feedback, monitor readiness, and prepare performance updates for review. #### What AI Teammates can media and entertainment teams use? Campaign Coordinator structures campaign briefs, timelines, budgets, and cross-channel workstreams. Content Strategist manages the pipeline from ideation to publication and performance follow-up. Creative Ops Manager centralizes feedback and tracks assets to delivery. Launch Coordinator maps milestones and dependencies, while Campaign Analyst turns campaign data into executive-ready performance briefs. Teams can also use cross-industry AI Teammates such as Content Writer, Insights Analyst, Project Manager, and Work Intake Specialist where those workflows fit. #### How does Asana work with the tools media teams already use? Asana acts as a coordination layer across the tools teams already use for communication, creative work, content, and reporting. The AI Teammates source of truth lists integrations such as Slack, Microsoft Teams, Google Workspace, Salesforce, HubSpot, and Adobe Creative Cloud for relevant workflows. Confirm the available integration and connector details for the specific customer environment before publication. #### How does Asana help teams adopt AI with control? Asana gives AI Teammates defined roles, context, and permissions inside shared workflows. AI can draft, route, summarize, monitor, and surface the next action. People review outputs, approve consequential steps, and remain accountable for decisions. Humans should confirm the applicable governance, audit, and reversibility claims for the final product and customer audience. PLACEHOLDER #### Get your team and your agents working together - [Get started](/create-account?registered_with_offering=client-management)