# From Vision to Execution: How Asana's CMO Does Annual Planning

> In this webinar, Asana's CMO and Head of Marketing Operations discuss how they use Asana for annual planning and keep the entire marketing organization aligned.

Source: https://asana.com/resources/vision-execution-annual-planning

## From vision to execution: how Asana's CMO does annual planning

- [Vision to execution: How to align goals and OKRs across teams](/id/resources/vision-execution-annual-planning)

Pemasaran

Perencanaan strategis

Strategi bisnis

#### Penulis konten

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?Watch this webinar to learn from Dave King, Head of Market ...

How do you plan in a way where everyone in your marketing organization knows how their work fits into the bigger picture?

Watch this webinar to learn from Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, as they talk about how they use Asana for annual planning. By giving everyone clarity with a strong plan, they keep the entire marketing organization aligned, engaged, and focused on achieving their biggest goals. In this session, you'll learn how a work management platform like Asana can:
- Enable holistic capacity planning for centralized functions
- Centralize team communication and create clarity
- Create a shared space for marketing leadership to share priorities and async updates

- [Pemasaran](/resources/marketing)

- [Marketing strategy template](https://asana.com/templates/marketing-strategy)

Pemasaran

- [Marketing vs. advertising: What’s the difference?](/id/resources/marketing-vs-advertising-difference)

Pemasaran

#### Penulis

Saat seseorang memikirkan pemasaran atau periklanan, apa yang terlintas dalam benak? Don Draper dan teman-temannya duduk di sebuah ruangan dan membuat slogan? Ribuan iklan yang ki ...

- [The marketer's playbook](/id/resources/marketers-playbook)

Pemasaran

#### Kepala Konten, Asana

The modern marketing landscape is incredibly complex. Every year, we have to deal with more channels, more content, and more formats than ever before. Staying relevant and on-task ...

- [Five ways to streamline your marketing activities](https://resources.asana.com/rs/784-XZD-582/images/5_Ways_To_Streamline_Marketing.pdf)

Pemasaran

#### Penulis Konten

Learn how Dave King, Head of Marketing, and Alicia Bruckman, Head of Marketing Operations, use Asana for annual planning.