# Indeed Menghemat $300.000 Setiap Tahun dengan AI Asana

> Ketahui cara Indeed menghemat $300.000 per tahun dan menghemat lebih dari 1.400 jam dengan menggunakan AI Studio Asana untuk mengotomatiskan operasi kreatif globalnya.

Source: https://asana.com/case-study/indeed

## Indeed menghemat $300.000 per tahun dengan mesin Operasi Kreatif Global yang didukung AI

Sebagai situs lowongan kerja #1 di dunia, Indeed menghubungkan pencari kerja dan pemberi kerja di lebih dari 60 negara dan 28 bahasa. Tim kreatif internal yang terdiri dari 70+ orang dan bagian analitik global memastikan bahwa setiap titik kontak merek—mulai dari kampanye global hingga pemosisian produk—mendorong hasil bisnis.

Global

Enterprise

Teknologi

- [Produksi kreatif](/workflows/creative-production)

- [Permintaan kerja](/templates/for/operations/work-requests)

- [AI Studio](/product/ai/ai-studio)

- [AI Teammates](/product/ai/ai-teammates)

- [Status cerdas](/product/ai)

### Highlights

#### Challenges
- **System rigidity:**A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.
- **Administrative friction:** Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.
- **Reporting lag:** Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.

#### Solutions
- **Automated project discovery:**[AI Studio](https://asana.com/product/ai/ai-studio) parses unstructured intake data to auto-draft technical project charters and requirements documents.
- **Intelligent triage engine:** Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.
- **Autonomous brand auditing:**[Asana AI Teammates](https://asana.com/product/ai/ai-teammates) act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.

#### Outcomes
- **$300,000 saved in time savings and unlocked capacity** across globalization and analytics functions.
- **1,400+ high-level hours reclaimed annually** by automating project charters and discovery.
- **42% reduction in manual ticket management** for the global creative agency.
- **60% faster lead time** from raw request to active project by eliminating manual scoping.

Asana telah secara fundamental mengubah cara kami mengelola operasi kreatif dalam skala besar. Untuk pertama kalinya, kami memiliki visibilitas real-time pada semua alur kerja kreatif—mulai dari kampanye individu hingga portofolio program lengkap. Transparansi ini memungkinkan kami untuk menemukan pola, menyelesaikan kemacetan lebih awal, dan membuat keputusan yang lebih cepat dan lebih tepat.

### **Winner: 2026 Global AI Innovation Partner Award**

This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using [AI Studio](https://asana.com/product/ai/ai-studio) to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.

### **Use case 1: Automated project discovery and technical scoping**

For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using [AI Studio](https://asana.com/product/ai/ai-studio) to act as a first responder, automating the cognitive load of project kickoff.
- **AI-powered intake:** When a stakeholder submits a data request via [Asana forms](https://asana.com/features/workflow-automation/forms), rules instantly parse the text to extract data sources and urgency levels.
- **Automatic charter drafting:** As the project moves to discovery, [AI Studio](https://asana.com/product/ai/ai-studio) checks the request and creates a project charter and technical requirements document in the comments.
- **Predictive prioritization:** The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.
- **Role shift from author to editor:** Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.

Elemen yang paling transformatif adalah fase penemuan otomatis. Pada dasarnya, kami telah mengotomatiskan waktu berpikir yang diperlukan untuk memulai proyek. Ini telah mengurangi waktu tunggu kami sebesar 60% dan memungkinkan talenta senior kami berfungsi sebagai editor strategis, bukan pengumpul data.

### **Use case 2: Autonomous brand alignment with AI Teammates**

Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.
- **Global brand auditing:** The [Asana AI Teammate](https://asana.com/product/ai/ai-teammates) functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.
- **Instant brief generation:** The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.
- **Cognitive delegation:** By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.
- **Reclaimed producer time:** This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.

Menyiapkan AI Teammates lebih mirip membimbing kolega daripada membuat kode aturan. Dengan AI yang membuat draf dan mengaudit konten secara instan, tim kami mengalihkan fokus dari entri data ke audit strategis, mengubah kami dari mengelola pekerjaan menjadi merancang hasil.

### **Use case 3: The global creative operations engine**

Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.
- **Dynamic intake and triage:** A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.
- **Automated reporting:** Producers use [Smart status](https://help.asana.com/s/article/smart-status?language=en_US) to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.
- **Instant institutional memory:** The team uses [Asana AI chat](https://help.asana.com/s/article/ai-chat?language=en_US) to query the entire domain for historical context, finding specs for past global campaigns in seconds.
- **Global localization management:**[Multi-homing](https://help.asana.com/s/article/multi-home-tasks-to-avoid-information-silos?language=en_US) allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.

Kami tidak hanya memindahkan pekerjaan kami ke Asana; kami menggunakannya untuk menghilangkan kerja tentang kerja. Dengan memanfaatkan Status Cerdas untuk mengotomatiskan bagian yang paling memakan waktu dari operasi kreatif—penggalian data—kami menghemat 13 jam per bulan yang sekarang diinvestasikan kembali ke strategi kreatif.

### **Conclusion**

Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.

Indeed, situs lowongan kerja #1 di dunia, mengubah operasinya di seluruh dunia dengan menjadikan Asana sebagai asisten kognitif bagi tim kreatif dan analitiknya. Dengan menerapkan AI Studio Asana, Indeed menghilangkan beban koordinasi dalam mengelola 1.500 permintaan tahunan di 60 negara dan 28 bahasa, tanpa peningkatan proporsional dalam jumlah pegawai. Pergeseran dari entri data manual ke orkestrasi yang digerakkan AI ini telah menghemat lebih dari 1.400 jam waktu tingkat senior, memungkinkan tim untuk berfokus pada misinya membantu orang mendapatkan pekerjaan, bukan pada kerja tentang kerja.