The Marketer’s Playbook

A guide to turning your marketing strategy into success

How do effective marketing teams consistently produce great work? Process. Your programs involve complex work, and you don’t have time to start from scratch. You need a blueprint to repeat your success.

This free guide shines a light on how to create processes that turn your marketing strategy into results.

Learn how to:

  • Execute marketing strategies
  • Manage campaigns
  • Plan content calendars
  • Track creative requests
  • Plan events
  • Launch products
  • Run better meetings

Ready to improve your marketing processes?

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Introduction

Marketing is more complex than ever

More channels, more content, more formats. If you're a marketer, this likely sounds familiar to you. Today, marketing teams have a dizzying array of digital tools and tactics at their disposal to reach more people, more frequently, and more precisely—all with the goal of winning more customers.

But across this sea of digital channels, media formats, and tools, the day-to-day work of marketers has grown exponentially—both in volume and complexity. It used to be that you’d run seasonal campaigns throughout the year on a few channels. Now, you’re expected to deliver fresh content on a near daily basis across multiple channels in evergreen integrated campaigns.

In recent years, more technology appeared to be the answer. As of May 2017, there are almost 5,000 marketing technology (or “martech”) companies. (In 2011, there were 150.) Most of these tools, however, are built for delivering content while marketers spend the vast majority of their time planning and producing that content.

The gap between marketing technology and marketing reality is real, and marketers are struggling to stay afloat. From mapping out clear strategies and project plans to coordinating across various functions and staying up to date on campaign progress, marketers have a tangled web of work to keep track of.

And without a unified way to manage the many, many marketing activities required to successfully move from strategy to project plan and execution, it’s far too easy to have something fall through the cracks and get completely off track.

So, what can marketers do? The answer is to plan, manage, and track all your marketing processes in one place, from strategies to execution. Read on to learn how to: