The Marketer’s Playbook

A guide to turning your marketing strategy into success

How do effective marketing teams consistently produce great work? Process. Your programs involve complex work, and you don’t have time to start from scratch. You need a blueprint to repeat your success.

This free guide shines a light on how to create processes that turn your marketing strategy into results.

Learn how to:

  • Execute marketing strategies
  • Manage campaigns
  • Plan content calendars
  • Track creative requests
  • Plan events
  • Launch products
  • Run better meetings

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6 min read

Let’s party: Planning marketing events

Though a significant amount of marketing activities have shifted to the digital realm, there are still clear benefits for hosting in-person events and emphasizing human connection. Events can be higher stakes, but when done properly, they foster a better relationship with customers, putting faces behind your brand. Whether to connect with potential customers, celebrate existing ones, or attract job-seekers, events play a huge role in the success of a company’s marketing efforts.