The Marketer’s Playbook

A guide to turning your marketing strategy into success

How do effective marketing teams consistently produce great work? Process. Your programs involve complex work, and you don’t have time to start from scratch. You need a blueprint to repeat your success.

This free guide shines a light on how to create processes that turn your marketing strategy into results.

Learn how to:

  • Execute marketing strategies
  • Manage campaigns
  • Plan content calendars
  • Track creative requests
  • Plan events
  • Launch products
  • Run better meetings
5 min read

Storytime: Creating an effective content calendar

In the past decade, more and more marketing teams are becoming publishers, telling the stories that their customers are most interested in consuming. Content marketing now includes anything that your customers will see, read, or watch—from social media posts and emails to blog posts, case studies, infographics, and videos. Not only that, this content needs to serve different stages of the customer journey while creating a cohesive experience from one channel to another.