Planning company goals: objectives and key results (OKRs)

Many organizations spend time and resources to set objectives that then guide their work only to have them go stale. With Goals in Asana, you have a single source of truth about what your goals are and they’re tied to the work to achieve them. Follow along to learn how.

If your org doesn’t yet set objectives and key results, start with our goal planning ebook to help you learn the framework and try it out.

What are objectives and key results (OKRs)?

From org to org, these concepts might differ, so here’s how you can think of them in Asana. OKRs are a two-part approach to setting and measuring goals comprised of objectives and key results (KRs). An objective answers the question, “where are we going?” and KRs make it clear if you got there or not. Together they form the basis for the Goals feature.

For example, if your objective is “earn customer loyalty” your key results to measure if you hit it could be:

  1. Hit annual recurring revenue target
  2. Achieve an NPS score of 40
  3. Publish 20 case studies in key segments

In Asana, that would mean “earn customer loyalty” is your main goal, with the key results being sub-goals of it.

How does the Goals feature fit in with work in Asana?

Organizations work best when everyone has clarity on the mission, objectives, and the day-to-day work needed to achieve them. With Asana, you have clarity down to a subtask assigned to a new intern up to an objective the CEO takes responsibility for.

Asana's pyramid of clarity, showing the organization's mission at the top, followed by objectives, which are tracked across work in portfolios comprised of projects, which have assigned tasks

Most teams start with tasks and projects to manage their work. When you have enough projects, adding them to a portfolio gives you a real-time view of what’s happening across top initiatives. With the addition of Goals, orgs now have a single system to set their objectives and manage all the work needed to hit them—something that’s nearly impossible without Asana.

How do you set and track goals in Asana?

SCREENSHOT of the Goals feature in Asana showing three organization-wide goals, with the goal creation button highlighted to show users where to click to create a goal

Creating a goal is kind of like creating a task. Start by answering these questions:

  • Am I setting an org-wide goal, or just for my team? → Use the dropdown menu to select your org or just a team. Your goal will be visible to everyone in the org or on that team.
  • Who is ultimately responsible for the goal being achieved? Is there a deadline? → Just like a task, you’ll assign the goal to a teammate and give it a due date if it has one
  • How will you know the goal is complete? → Click into the goal and Add progress metric to show the % complete, dollar amount reached, or an objective yes/no if it’s complete.
  • How will you measure if you hit your goal? → Click into the goal and add sub-goals that represent your key results. Sub-goals can also have assignees and deadlines.
  • What relevant projects or portfolios are connected to this goal? → Connect the goal to related work by adding projects and portfolios in the bottom right.

Struggling to answer these questions? Don’t worry. Our goals methodology framework can help you figure it out.

More tips for using Goals

  • Anyone who owns a goal should update the progress metric regularly. Set up a recurring task so you don’t forget.
  • To get status updates on the work that ladders up to the goal, rely on project status updates. By creating a portfolio of all the projects that contribute to your goal, you can see real-time updates across each project in one place.
  • Goals should be org-wide or by team. For personal individual goals, rely on Milestones and track them in a goals project to share with managers and relevant teammates.

Go more in-depth with our feature focus page in the Help section.

Additional goal-planning resources

Resources for creating a company goals and objectives project Link
Asana-created template Use template
An online course Register for Asana Academy
Case study See how Car Next Door drives better alignment with OKR tracking in Asana
Ebook Get Asana’s framework for setting and measuring objectives, key results, and our approach to goals in general.

What if I don’t have the Goals feature?

Goals are available to customers on a Business plan. Not your team? You can still track goals in an Asana project by assigning each goal as a task and telling the owner to provide regular updates as comments that can even be rounded up into a periodic status update. Get started with our company goals and objectives project template that has more tips for you.

Setting and tracking goals with Asana can help boost team and individual performance, while ensuring your organization is focused on priorities to drive the results you want.

Log in


Forgot password?

Sign up

Please use your work email address, so we can connect you with your team in Asana.

Try Asana for free

Please use your work email address, so we can connect you with your team in Asana.

Start your free trial

Please use your work email address so we can connect you with your team in Asana.

Start your free trial

Please use your work email address so we can connect you with your team in Asana.

Get Asana Premium

Please use your work email address, so we can connect you with your team in Asana.

Get Asana Business

Please use your work email address, so we can connect you with your team in Asana.

Oops, we couldn’t sign you up!

We tried, but there was a problem creating your account. Please close this window and try again!

Hey there, we’ve already met!

Sorry, we don’t support this browser

Asana doesn’t work with the internet browser you are currently using. Please sign up using one of these supported browsers instead.

Please login or sign up for Asana to calculate your price


Forgot password?

Hi, it looks like we haven’t met before.

Continue to sign up with .

Choose your language

Selecting a language changes the language and/or content on

Asana Lessons

Learn the Asana basics in less than 15 minutes with these quick lessons


Tasks Lessons

Track all of your work

3 Minutes

My Tasks

My Tasks Lessons

Always know what to do next

3 Minutes


Projects Lessons

Work with teammates

3 Minutes


Inbox Lessons

Communicate even faster

3 Minutes

You can use tasks to track, collaborate on, and organize all your work.

Tasks can be to-dos, ideas, notes, or reminders.

Assign a task to yourself or a teammate.

Press Tab+M to quickly assign a task to yourself.

Add a due date so your deadline is clear.

Add instructions and expectations in the task description field.

Type @ to link to other tasks, people, conversations, or projects.

When you @mention someone, they’ll be added to your task as a follower.

Followers get notified when new comments or attachments are added.

Add anyone who needs to stay up to date on your task as a follower.

They can always unfollow to stop getting notifications on your task.

Add comments to ask questions or give followers updates.

Heart a comment to let followers know you’ve seen it.

Add relevant files or irrelevant GIFs as attachments.

You can also attach directly from Dropbox, Google Drive, or Box.

Create subtasks to break your task into smaller steps.

When you’ve added a subtask, press enter to add another.

Subtasks can contain all the same details as regular tasks.

Click the comment bubble to add comments or attachments to a subtask.

You can create tasks from any screen using your top bar.

Every Task has a unique URL to easily copy and share.

Congrats! Looks like you’re up to the task.

On to the next lesson!

Always know what to do next with My Tasks.

My Tasks is a list of every task assigned to you.

It makes managing your work simple.

Click on your My Tasks list and start typing to add tasks.

Like a text document, add a new line for each new task or paste in any list.

Forward to to turn your emails into tasks.

Asana will translate your email into a task, including your attachments.

New tasks will appear at the top of your list in Recently Assigned.

Tasks you add to My Tasks are private to you.

Click Make Public to share them with your team.

Prioritize tasks as Today, Upcoming, or Later.

Click on the blue dot next to the task, to quickly sort it.

Mark the tasks you’ll have time for Today.

Teammates can view your My Tasks list to see what you’re up to.

They’ll only see tasks you’ve made public or shared in a project (more on projects later).

Mark tasks due within a week as Upcoming so you can see what will be due soon.

On its due date, your task will move from Upcoming to Today.

Just like magic.

Mark tasks due in more than a week for Later.

They’ll be out of your way until their due date approaches.

Your tasks will move from Later to Upcoming a week before they’re due.

Keep My Tasks prioritized to always know what to work on and what’s coming next.

Now you know how to track and plan your work!

Next, learn how to work with your team in Asana.

Work together on groups of tasks with projects.

Projects help you track and organize the steps in a process or initiative.

Like an event plan, product launch, or editorial calendar.

Like My Tasks, simply click and type to add tasks to your project.

If you have your steps in a document or email already, paste in that list.

Add tasks to your project from email.

View your project’s unique email address from the project dropdown menu.

Add your tasks to other related projects.

Tasks can be included in multiple projects.

Add sections to organize tasks in a list project.

Type Tab+N in any task row to create a new section.

Or, add columns to organize tasks in a boards project.

Drag and drop tasks between or within columns to reorder.

Assign your tasks and set due dates.

Never miss a deadline with your project calendar.

Drag and drop tasks on your calendar to change their due dates.

Add everyone who needs to stay updated on your project as members.

Project members will get notified of new conversations, statuses, and tasks.

Post conversations to make announcements or start discussions.

Your post will be sent to all project members.

Use Progress to see how your project is moving forward.

Set a project status to update your team on how it’s going.

The Project Owner will be reminded to set a status once a week.

Open and organize projects from your sidebar.

Favorite projects to pin them to the top of your sidebar.

Click the star button on the left of your project name to favorite it.

Create new projects from any screen using your top bar.

Now you can move projects forward with your team.

Just one more lesson before you dive in.

Communicate and coordinate faster with Inbox.

Check Inbox to quickly read and respond to your latest updates.

Inbox will notify you when you have a task due…

and when teammates update tasks, conversations, and projects you follow.

Open and respond to updates without leaving Inbox.

Click an update and you’ll have all the context you need to respond.

Archive updates you’re ready to dismiss.

Click the X that appears on the right of an update to archive it.

Open Archive to move dismissed updates back to your Inbox.

Click the arrow that appears on the right of an archived update to move it back to Inbox.

Unfollow tasks or projects to stop receiving updates about them.

In the end, you have control over the updates you receive (or choose not to receive)

When you’re ready, you can turn Asana’s Email notifications off.

Most communication with your team can be more easily managed from Inbox. Just remember to check it often.

Congratulations! Now you’re ready to have a great work day with Asana.