Product roadmap

Roadmaps are critical to visualizing the direction your product will take, communicating high-level goals, and outlining the steps your team will take to achieve them. Product roadmapping in Asana is simple, and allows you to prioritize work, document a backlog, and give stakeholders a high-level view of progress. Your product roadmap in Asana serves as the singular place for information, so everyone is on the same page.

How to create a product roadmap

  1. Create a new project and choose between making it a list or board. Then name it “Product roadmap” and add the project to a public team so it is visible to the entire organization.
  2. Add sections (list layout) or columns (board layout) based on release timing (e.g., month, quarter, sprint cycle) or goals/objectives (e.g. growth, monetization, performance), as well as a backlog and reference sections.
  3. Make a task for each feature or major product change on the roadmap.
    • When your product team decides to add a new feature to the roadmap, they should include the goals, an overview of the product functionality, estimated launch date, and any other relevant details.
    • Assign each task to the respective product manager (PM) for that feature, so that everyone knows who’s managing the work around it. The assignee should be responsible for updating the due date if the schedule changes.
  4. Add members to the project. Be sure to include people on customer-facing teams like marketing, customer support, and executive teams.
  5. Start a project conversation to let everyone know what’s coming up in the next month, quarter, etc. Make sure to start conversations any time something new gets prioritized or if the roadmap changes significantly.
  6. When a feature or product ships, complete the appropriate task and celebrate with your team!

    Product Roadmap project in list view Asana Product Roadmap project in board view Asana

Do more with product roadmaps

Once you build out your basic product roadmap structure, you can further customize it.

Add custom fields

To ensure that your product roadmap maps to your company’s overall objectives, you can create a drop-down custom field that has all objectives or goals listed, and select the one that best corresponds to the feature. You can sort by custom field to see how many roadmap items map to objectives to make sure that all are thoroughly covered.

You could also create a drop-down custom field to indicate the reason for prioritizing a feature (e.g., customer request, platform growth, monetization opportunity, etc.).

Build product roadmaps in Asana

Add custom fields to your product roadmap by clicking the project actions drop-down menu and selecting Manage Custom Fields. From here you can create and manage your custom fields for objective drop-downs, or whatever other data you need to track.

How to create custom fields in Asana How to manage custom fields in Asana

Plan and manage your launch with Timeline

With lots of cross-team collaboration in preparation for a launch, you can use Timeline to make the project schedule clear. Timeline shows you task start and due dates, as well as dependencies so you can

Use Calendar View

Use Calendar View to visualize your product roadmap. You can also drag and drop tasks in the calendar to change their due date in case product launch dates change.

Track product opportunities

Add another section (list layout) or column (board layout) of the roadmap called “Product opportunities” where people can submit ideas and feature requests. Other teammates can show support by liking the tasks. If you have a product feedback project with ideas for product opportunities, store tasks in both projects so you can add them to your roadmap, too.

Building and iterating on a product can be complex, but creating and sharing your roadmap with your company is simple in Asana. It’s a lightweight way to keep teams informed and aware, without bogging them down in the details. Product roadmapping in Asana keeps everyone on the same page, clear on priorities, and excited for what’s next.

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Asana Lessons

Learn the Asana basics in less than 15 minutes with these quick lessons

Tasks

Tasks Lessons

Track all of your work

3 Minutes

My Tasks

My Tasks Lessons

Always know what to do next

3 Minutes

Projects

Projects Lessons

Work with teammates

3 Minutes

Inbox

Inbox Lessons

Communicate even faster

3 Minutes

You can use tasks to track, collaborate on, and organize all your work.

Tasks can be to-dos, ideas, notes, or reminders.

Assign a task to yourself or a teammate.

Press Tab+M to quickly assign a task to yourself.

Add a due date so your deadline is clear.

Add instructions and expectations in the task description field.

Type @ to link to other tasks, people, conversations, or projects.

When you @mention someone, they’ll be added to your task as a follower.

Followers get notified when new comments or attachments are added.

Add anyone who needs to stay up to date on your task as a follower.

They can always unfollow to stop getting notifications on your task.

Add comments to ask questions or give followers updates.

Heart a comment to let followers know you’ve seen it.

Add relevant files or irrelevant GIFs as attachments.

You can also attach directly from Dropbox, Google Drive, or Box.

Create subtasks to break your task into smaller steps.

When you’ve added a subtask, press enter to add another.

Subtasks can contain all the same details as regular tasks.

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You can create tasks from any screen using your top bar.

Every Task has a unique URL to easily copy and share.

Congrats! Looks like you’re up to the task.

On to the next lesson!

Always know what to do next with My Tasks.

My Tasks is a list of every task assigned to you.

It makes managing your work simple.

Click on your My Tasks list and start typing to add tasks.

Like a text document, add a new line for each new task or paste in any list.

Forward to x@mail.asana.com to turn your emails into tasks

Asana will translate your email into a task, including your attachments.

New tasks will appear at the top of your list in New Tasks.

Tasks you add to My Tasks are private to you.

Click Make Public to share them with your team.

Prioritize tasks as Today, Upcoming, or Later.

Click on the blue dot next to the task, to quickly sort it.

Mark the tasks you’ll have time for Today.

Teammates can view your My Tasks list to see what you’re up to.

They’ll only see tasks you’ve made public or shared in a project (more on projects later).

Mark tasks due within a week as Upcoming so you can see what will be due soon.

On its due date, your task will move from Upcoming to Today.

Just like magic.

Mark tasks due in more than a week for Later.

They’ll be out of your way until their due date approaches.

Your tasks will move from Later to Upcoming a week before they’re due.

Keep My Tasks prioritized to always know what to work on and what’s coming next.

Now you know how to track and plan your work!

Next, learn how to work with your team in Asana.

Work together on groups of tasks with projects.

Projects help you track and organize the steps in a process or initiative.

Like an event plan, product launch, or editorial calendar.

Like My Tasks, simply click and type to add tasks to your project.

If you have your steps in a document or email already, paste in that list.

Add tasks to your project from email.

View your project’s unique email address from the project dropdown menu.

Add your tasks to other related projects.

Tasks can be included in multiple projects.

Add sections to organize tasks in a list project.

Type : at the end of any task title to make it a section.

Or, add columns to organize tasks in a boards project.

Drag and drop tasks between or within columns to reorder.

Assign your tasks and set due dates.

Never miss a deadline with your project calendar.

Drag and drop tasks on your calendar to change their due dates.

Add everyone who needs to stay updated on your project as members.

Project members will get notified of new conversations, statuses, and tasks.

Post conversations to make announcements or start discussions.

Your post will be sent to all project members.

Use Progress to see how your project is moving forward.

Set a project status to update your team on how it’s going.

The Project Owner will be reminded to set a status once a week.

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Click the star button on the left of your project name to favorite it.

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Now you can move projects forward with your team.

Just one more lesson before you dive in.

Communicate and coordinate faster with Inbox.

Check Inbox to quickly read and respond to your latest updates.

Inbox will notify you when you have a task due…

and when teammates update tasks, conversations, and projects you follow.

Open and respond to updates without leaving Inbox.

Click an update and you’ll have all the context you need to respond.

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Open Archive to move dismissed updates back to your Inbox.

Click the arrow that appears on the right of an archived update to move it back to Inbox.

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In the end, you have control over the updates you receive (or choose not to receive)

When you’re ready, you can turn Asana’s Email notifications off.

Most communication with your team can be more easily managed from Inbox. Just remember to check it often.

Congratulations! Now you’re ready to have a great work day with Asana.