Product launches

Product launches are cross-functional efforts. When executed well, your product becomes more valuable for existing users and you have the opportunity to increase your reach. By planning your launches in Asana, you enable easy coordination across product, marketing, engineering, and customer support to make sure your launch is a true success.

Skip the setup and use an Asana-created product launch template.

How to create a product launch plan

  1. Create a new project and name it “Product Launches.” Add the project to a public team so it is visible to the entire Organization.
  2. Add sections based on release timing (e.g., month, quarter, sprint cycle) or priority level, as well as a backlog and reference sections.
  3. Create custom fields by clicking the project actions drop-down menu and selecting Manage Custom Fields. You can use custom fields to note the feature name, launch size (small, medium, large), percent of users with the feature, type of launch, and more.
  4. Create a task template that the product team will copy for each upcoming product release. Name the task “Copy me - Product launch template.” Add subtasks and assign them to the appropriate teammate for each new product release. When copying the task:
    • Keep the followers of the template task
    • Fill in the task description (shipping schedule, overview of functionality, etc.)
    • Add a due date (even if it’s an estimate)
    • Move the task to the appropriate section of the product launch project
    • Fill out custom fields
  5. In the task template, there should also be subtasks for different teams’ plans. You can use sections in subtasks as well by typing a colon at the end of a task name:
    • Marketing
      • Launch messaging
      • Blog post and social promotion
      • Write help content
    • Product/engineering:
      • Confirm feature name
      • Review help content
      • Finalize launch date
      • Final QA
  6. Invite members from other teams to the project. Teammates will be notified in their Inbox when tasks are created in the project so they can stay updated on product changes.
  7. When product ships, complete the task and celebrate!

Want to skip the setup? Premium users can create a project with our product launch template in Asana.

Build a product roadmap project in Asana

Do more with your product launch

Use dependencies

With lots of cross-team collaboration in preparation for a launch, you can use dependencies in Asana to mark tasks as dependent on one another. When the first task is completed, the assignee of the dependent task will be notified so they can begin work. For example, you could mark “Launch messaging” as waiting on “Confirm feature name” to make sure both marketing and product teams are using the same terminology. This will make for a smooth launch that’s on track!

Plan and manage your launch with Timeline

With lots of cross-team collaboration in preparation for a launch, you can use Timeline to make the project schedule clear. Timeline shows you task start and due dates, as well as dependencies so you can ensure that there are no gaps or conflicts. To make sure you ship on time, use Timeline to make sure everything is on track and adjust along the way.

Calendar view

Navigate to Calendar View to see product changes and the long term roadmap by day. See gaps or periods of heavy change, especially with respect to other teams’ schedules.

Convert a task to project

If a launch becomes too big for a task, convert the task to a project from the task actions menu. Keep a reference task in the launches roadmap project that links to the new project so the launch is accounted for in your roadmap.

Use Conversations

Start conversations in the Product and Marketing teams to let everyone know how to use the product roadmap project.

Keeping track of your product launch plans in Asana will ensure your team is prepared to take a product or feature to market. Your entire team will know where to look for upcoming product releases, and real-time changes to the launch schedule.

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Asana Lessons

Learn the Asana basics in less than 15 minutes with these quick lessons

Tasks

Tasks Lessons

Track all of your work

3 Minutes

My Tasks

My Tasks Lessons

Always know what to do next

3 Minutes

Projects

Projects Lessons

Work with teammates

3 Minutes

Inbox

Inbox Lessons

Communicate even faster

3 Minutes

You can use tasks to track, collaborate on, and organize all your work.

Tasks can be to-dos, ideas, notes, or reminders.

Assign a task to yourself or a teammate.

Press Tab+M to quickly assign a task to yourself.

Add a due date so your deadline is clear.

Add instructions and expectations in the task description field.

Type @ to link to other tasks, people, conversations, or projects.

When you @mention someone, they’ll be added to your task as a follower.

Followers get notified when new comments or attachments are added.

Add anyone who needs to stay up to date on your task as a follower.

They can always unfollow to stop getting notifications on your task.

Add comments to ask questions or give followers updates.

Heart a comment to let followers know you’ve seen it.

Add relevant files or irrelevant GIFs as attachments.

You can also attach directly from Dropbox, Google Drive, or Box.

Create subtasks to break your task into smaller steps.

When you’ve added a subtask, press enter to add another.

Subtasks can contain all the same details as regular tasks.

Click the comment bubble to add comments or attachments to a subtask.

You can create tasks from any screen using your top bar.

Every Task has a unique URL to easily copy and share.

Congrats! Looks like you’re up to the task.

On to the next lesson!

Always know what to do next with My Tasks.

My Tasks is a list of every task assigned to you.

It makes managing your work simple.

Click on your My Tasks list and start typing to add tasks.

Like a text document, add a new line for each new task or paste in any list.

Forward to x@mail.asana.com to turn your emails into tasks

Asana will translate your email into a task, including your attachments.

New tasks will appear at the top of your list in New Tasks.

Tasks you add to My Tasks are private to you.

Click Make Public to share them with your team.

Prioritize tasks as Today, Upcoming, or Later.

Click on the blue dot next to the task, to quickly sort it.

Mark the tasks you’ll have time for Today.

Teammates can view your My Tasks list to see what you’re up to.

They’ll only see tasks you’ve made public or shared in a project (more on projects later).

Mark tasks due within a week as Upcoming so you can see what will be due soon.

On its due date, your task will move from Upcoming to Today.

Just like magic.

Mark tasks due in more than a week for Later.

They’ll be out of your way until their due date approaches.

Your tasks will move from Later to Upcoming a week before they’re due.

Keep My Tasks prioritized to always know what to work on and what’s coming next.

Now you know how to track and plan your work!

Next, learn how to work with your team in Asana.

Work together on groups of tasks with projects.

Projects help you track and organize the steps in a process or initiative.

Like an event plan, product launch, or editorial calendar.

Like My Tasks, simply click and type to add tasks to your project.

If you have your steps in a document or email already, paste in that list.

Add tasks to your project from email.

View your project’s unique email address from the project dropdown menu.

Add your tasks to other related projects.

Tasks can be included in multiple projects.

Add sections to organize tasks in a list project.

Type : at the end of any task title to make it a section.

Or, add columns to organize tasks in a boards project.

Drag and drop tasks between or within columns to reorder.

Assign your tasks and set due dates.

Never miss a deadline with your project calendar.

Drag and drop tasks on your calendar to change their due dates.

Add everyone who needs to stay updated on your project as members.

Project members will get notified of new conversations, statuses, and tasks.

Post conversations to make announcements or start discussions.

Your post will be sent to all project members.

Use Progress to see how your project is moving forward.

Set a project status to update your team on how it’s going.

The Project Owner will be reminded to set a status once a week.

Open and organize projects from your sidebar.

Favorite projects to pin them to the top of your sidebar.

Click the star button on the left of your project name to favorite it.

Create new projects from any screen using your top bar.

Now you can move projects forward with your team.

Just one more lesson before you dive in.

Communicate and coordinate faster with Inbox.

Check Inbox to quickly read and respond to your latest updates.

Inbox will notify you when you have a task due…

and when teammates update tasks, conversations, and projects you follow.

Open and respond to updates without leaving Inbox.

Click an update and you’ll have all the context you need to respond.

Archive updates you’re ready to dismiss.

Click the X that appears on the right of an update to archive it.

Open Archive to move dismissed updates back to your Inbox.

Click the arrow that appears on the right of an archived update to move it back to Inbox.

Unfollow tasks or projects to stop receiving updates about them.

In the end, you have control over the updates you receive (or choose not to receive)

When you’re ready, you can turn Asana’s Email notifications off.

Most communication with your team can be more easily managed from Inbox. Just remember to check it often.

Congratulations! Now you’re ready to have a great work day with Asana.