Customer feedback

Collecting meaningful product feedback entails gathering it from many sources. Centralizing feedback in Asana helps keep your team updated on feedback as it comes in, so they can quickly spot trends and make decisions about actioning feedback. Using Asana to collect product feedback can help you iterate faster, and ultimately deliver a better product that your customers want.

Follow along with the article to build your own customer feedback project, and take a look at other resources directly below.

Resources for creating customer feedback projects Link
Asana-created template Use template
An online course Register for Asana Academy

How to create a customer feedback project

  1. Create a new project for every new feature or product to collect feedback. Name it “Redesign feedback” or “[Feature name] feedback”. The product manager for that feature should be the Project Owner.
  2. Add internal team members as project members to the project. They will receive notifications in My Inbox when tasks are created in the project so they can see feedback as it comes in.
  3. Add sections for each major component of the feature.
  4. If internal users are testing the product, have them submit feedback as tasks.
    • Have them attach screenshots of the issues or bugs they’re seeing to the task.
    • If a similar piece of feedback has been reported already, you can merge the tasks so that you’re only tracking it in one place.
    • If other employees have similar feedback, they can like the task to indicate that they agree with it.
  5. If external users are testing the product, encourage customer-facing teammates to submit customer feedback as tasks.
  6. Ensure there is a recurring task to triage the feedback to make sure it is seen on a regular basis and any issues are followed up on.
  7. Once created, save your feedback project as a template by clicking the project header dropdown and selecting Save as a Template. Then you can quickly duplicate it for each new feature you’re collecting feedback for.

    Redesign feedback project in Asana

Tips for managing your customer feedback project

Create custom fields

As feedback comes in, you can create custom fields to flag it so teammates can proceed accordingly. You can make custom fields for the type of feedback (dislike, neutral, like, love), whether it’s actionable (yes/no), the feedback source, and more. With a quick glance, teammates can see actionable work and start on it, and gauge whether or not a feature is resonating yet.

Track product feedback with custom fields in Asana

Add custom fields to your product feedback by clicking the blue Add Custom Fields link at the top of your project. From here you can create and manage your custom fields for feedback, or whatever other data you need to track.

Custom field creation in Asana by clicking the blue link at the top of the project

Setup a Wufoo integration

Setup a Wufoo form integration to create custom forms that feed information directly into your Asana projects—they can even tie to your custom fields created above. If you need to capture certain details (like what browser or operating system the user is on, or what version of the product they’re using), you can create a Wufoo form with the required fields.

Email forwarding

If you receive feedback via email, use the Asana for Gmail Add-on or Outlook app to easily turn these emails into tasks. Other email client users can forward emails to Asana at to turn them into tasks. You can also forward emails to specific projects.

Wufoo custom form creator

Using Asana to gather product feedback centralizes information, so teams can understand the feedback faster, and take action to fix problems and prioritize development based on user needs. Your team can work together seamlessly to deliver an even better product.

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Tasks Lessons

Track all of your work

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My Tasks

My Tasks Lessons

Always know what to do next

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Work with teammates

3 Minutes


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Communicate even faster

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Tasks can be to-dos, ideas, notes, or reminders.

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My Tasks is a list of every task assigned to you.

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Forward to to turn your emails into tasks

Asana will translate your email into a task, including your attachments.

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Like My Tasks, simply click and type to add tasks to your project.

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Just one more lesson before you dive in.

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