Product launches

Product launches are cross-functional efforts. When executed well, your product becomes more valuable for existing users and you have the opportunity to increase your reach. By planning your launches in Asana, you enable easy coordination across product, marketing, engineering, and customer support to make sure your launch is a true success.

How to create a product launch plan

  1. Create a new project and name it “Product Launches.” Add the project to a public team so it is visible to the entire Organization.
  2. Add sections based on release timing (e.g., month, quarter, sprint cycle) or priority level, as well as a backlog and reference sections.
  3. Create custom fields by clicking the project actions drop-down menu and selecting Manage Custom Fields. You can use custom fields to note the feature name, launch size (small, medium, large), percent of users with the feature, type of launch, and more.
  4. Create a task template that the product team will copy for each upcoming product release. Name the task “Copy me - Product launch template.” Add subtasks and assign them to the appropriate teammate for each new product release. When copying the task:
    • Keep the followers of the template task
    • Fill in the task description (shipping schedule, overview of functionality, etc.)
    • Add a due date (even if it’s an estimate)
    • Move the task to the appropriate section of the product launch project
    • Fill out custom fields
  5. In the task template, there should also be subtasks for different teams’ plans. You can use sections in subtasks as well by typing a colon at the end of a task name:
    • Marketing
      • Launch messaging
      • Blog post and social promotion
      • Write help content
    • Product/engineering:
      • Confirm feature name
      • Review help content
      • Finalize launch date
      • Final QA
  6. Invite members from other teams to the project. Teammates will be notified in their Inbox when tasks are created in the project so they can stay updated on product changes.
  7. When product ships, complete the task and celebrate!

Want to skip the setup? Premium users can create a project with our product launch template in Asana.

Build a product roadmap project in Asana

Do more with your product launch

Use dependencies

With lots of cross-team collaboration in preparation for a launch, you can use dependencies in Asana to mark tasks as waiting on one another. When the first task is completed, the assignee of the dependent task will be notified so they can begin work. For example, you could mark “Launch messaging” as waiting on “Confirm feature name” to make sure both marketing and product teams are using the same terminology. This will make for a smooth launch that’s on track!

Calendar view

Navigate to Calendar View to see product changes and the long term roadmap by day. See gaps or periods of heavy change, especially with respect to other teams’ schedules.

Convert a task to project

If a launch becomes too big for a task, convert the task to a project from the task actions menu. Keep a reference task in the launches roadmap project that links to the new project so the launch is accounted for in your roadmap.

Use Conversations

Start conversations in the Product and Marketing teams to let everyone know how to use the product roadmap project.

Keeping track of your product launch plans in Asana will ensure your team is prepared to take a product or feature to market. Your entire team will know where to look for upcoming product releases, and real-time changes to the launch schedule.

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