# La ciencia detrás de la definición de objetivos ejecutivos

> Definir objetivos es clave para lograr tus metas más importantes. Descubre cómo está evolucionando el proceso para establecer objetivos ejecutivos en un contexto laboral cambiante y cómo mantenerte al día.

Source: https://asana.com/es/resources/executive-goal-setting

## The science behind executive goal setting

#### See the full report
- [Download the report](https://assets.asana.biz/m/92ce0874ad48740/original/pdf-WIL-executive-goal-setting-playbook.pdf)
- [Download the report](https://assets.asana.biz/m/92ce0874ad48740/original/pdf-WIL-executive-goal-setting-playbook.pdf)Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the _right_ goals. The Work Innovation Lab, a think tank by Asana, partnered with Sharpist, a digital executive coaching and leadership training company, to study how executives use goals. In this guide, learn: 
- How the goals executives set differ from those of non-executives
- How executives interact with their and their company’s goals, and the importance of sharing these goals with the team so everyone is aligned, company-wide
- How executive goal setting is changing in the face of a changing workplace

The Work Innovation Lab

- [Fireside chat with Asana CEO: Future of AI at work](/es/work-innovation-summit-on-demand-sf)

The Work Innovation Lab

- [State of Marketing Collaboration](/es/resources/state-of-marketing-collaboration)

The Work Innovation Lab

Marketing

- [AI Mindsets: The key to unlocking AI's potential at work](/es/resources/ai-mindsets-report)

The Work Innovation Lab

IA

- [Work Innovation Summit 2024](/es/work-innovation-summit-on-demand-tokyo)

The Work Innovation Lab

- [5 Chasms of AI Adoption Report](/es/resources/5-chasms-of-ai-adoption)

The Work Innovation Lab

La IA está en todas partes, excepto donde más importa. Está en las presentaciones de estrategia, en los comunicados de prensa y en las conversaciones de las juntas directivas. Sin ...

- [La ciencia detrás de la definición de objetivos ejecutivos](/es/resources/executive-goal-setting)

The Work Innovation Lab

Planificación estratégica

Estrategia de negocios

Detalles del sector

Marketing

TI

Operaciones

Objetivos

- [Directora de The Work Innovation Lab](/author/rebecca-hinds)

Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the right goals. The Work Innovation Lab, a think tank by A ...