# Guía para ejecutivos para una transformación digital efectiva: un manual de estrategias respaldado por la investigación

> Este manual de estrategias revela la receta para lanzar una transformación digital efectiva a gran escala.

Source: https://asana.com/resources/executive-digital-transformation

## An executive’s guide to effective digital transformation: A research-backed playbook

#### See the full report
- [Download the report](https://assets.asana.biz/m/527705ce4b498caa/original/pdf-WIL-digital-capabilities-playbook.pdf)
- [Download the report](https://assets.asana.biz/m/527705ce4b498caa/original/pdf-WIL-digital-capabilities-playbook.pdf)The digital “needs” of the workplace have reached a frenzied pace. In an attempt to stay relevant, organizations are scrambling to adopt the latest technology. But adding to your tech stack is often not enough to win. To make sure your organization hits its targets and stays ahead of competition, you’ll need a strategic digital transformation.

This playbook—packed with the latest cutting-edge research by The Work Innovation Lab, a think tank by Asana, and research consortium Connected Commons—unlocks the recipe to launching an effective full-scale digital transformation.

Learn data-backed ways to:
- Streamline your tech stack in a way that builds collaboration
- Go beyond collaboration tools and prioritize Collaborative Intelligence instead—the life-blood of your team’s most important work
- Assess your current digital capabilities before launching a full digital transformation (using the included checklist)

The Work Innovation Lab

- [Fireside chat with Asana CEO: Future of AI at work](/es/work-innovation-summit-on-demand-sf)

The Work Innovation Lab

- [State of Marketing Collaboration](/es/resources/state-of-marketing-collaboration)

The Work Innovation Lab

Marketing

- [AI Mindsets: The key to unlocking AI's potential at work](/es/resources/ai-mindsets-report)

The Work Innovation Lab

IA

- [La ciencia detrás de la definición de objetivos ejecutivos](/es/resources/executive-goal-setting)

The Work Innovation Lab

Estrategia de negocios

Detalles del sector

Marketing

TI

Operaciones

Objetivos

#### Directora de The Work Innovation Lab

Goal setting is crucial to hitting your most important targets. But it’s not enough to simply set goals—you need to set the right goals. The Work Innovation Lab, a think tank by A ...

- [Guía para ejecutivos para una transformación digital efectiva: un manual de estrategias respaldado por la investigación](/es/resources/executive-digital-transformation)

The Work Innovation Lab

Planificación estratégica

Detalles del sector

Marketing

TI

Operaciones

- [Directora de The Work Innovation Lab](/author/rebecca-hinds)

The digital “needs” of the workplace have reached a frenzied pace. In an attempt to stay relevant, organizations are scrambling to adopt the latest technology. But adding to your ...