# Learning Lunch At Asana: Let's Talk About Fonts (Video)

> Andrew Watterson, a Product Designer at Asana, talks about typography and how the way text looks impacts the way we respond to it.

Source: https://asana.com/es/inside-asana/lets-talk-about-fonts-video

## Let’s talk about fonts (video)

One of Asana’s traditions is the Learning Lunch, where members of their team share their personal expertise with each other in a casual setting. We move fast at Asana, so I appreciated being able to take the time to put together a little talk on typography in between design projects.

Typography is the study of the way typefaces (or fonts) are designed. Pretty much all the text you see in the outside world has been consciously put together to communicate some concept or another: everything from the labels on the food in your fridge to the major advertising campaigns you see during the Super Bowl.

The fonts we use today have their roots in the earliest forms of writing: handwriting (which developed into calligraphy) and carving on stone walls and tablets. These beginnings have spawned a dizzying array of typeface choices, and the choice you make can have dramatic effects on how your writing is perceived: Do you use a showy font that will instill emotion – the way brands choose fonts in their logos? Or do you use a beautifully simple font that will keep the focus on your message – the way newspapers use the same font regardless of tone?

Share this video with anyone who would be interested in the personalities of different typefaces, and how to use them in compelling, readable text.

_If you liked this video, I’ve also spoken about_[our design process at Asana](http://www.youtube.com/watch?v=-_JR5miNA8Q)

- [New: Save time and steps with Automation](/es/inside-asana/automation-launch)

Empresa

If you manage a team, then you know how powerful it is to have clearly-defined and repeatable work processes. Great processes empower teams to work together effortlessly and ensur ...

- [Mira el futuro del trabajo con Asana: conoce el sistema de navegación para tu empresa](/es/inside-asana/future-of-work)

Empresa

Hace dos años, compartimos por primera vez nuestra visión sobre el futuro del trabajo. Hoy estamos orgullosos de confirmar que hemos cumplido con dicho plan gracias al lanzamiento ...

- [“Scale”: Únete a nuestra cumbre empresarial virtual el 20 de octubre](/es/inside-asana/register-scale)

Empresa

Durante el año que pasó, las organizaciones empresariales han experimentado en primera persona el impacto que tuvo el trabajo híbrido en la capacidad de sus equipos para alcanzar ...

- [Let’s talk about fonts (video)](/es/inside-asana/lets-talk-about-fonts-video)

Empresa

One of Asana’s traditions is the Learning Lunch, where members of their team share their personal expertise with each other in a casual setting. We move fast at Asana, so I apprec ...

- [Empresa](/inside-asana/company)