# Indeed ahorra $300 000 al año con la IA de Asana

> Descubre cómo Indeed ahorra 300 000 dólares al año y recupera más de 1400 horas al usar AI Studio de Asana para automatizar sus operaciones creativas globales.

Source: https://asana.com/case-study/indeed

## Indeed ahorra 300 000 dólares al año con un motor de Operaciones Creativas Globales con tecnología de IA

Como el sitio de empleo número 1 del mundo, Indeed conecta a los solicitantes de empleo y a los empleadores en más de 60 países y 28 idiomas. Su equipo creativo interno de más de 70 personas y sus departamentos de análisis global garantizan que cada punto de contacto de la marca, desde las campañas globales hasta el posicionamiento del producto, impulse los resultados comerciales.

Global

Enterprise

Tecnología

- [Producción de trabajo creativo](/workflows/creative-production)

- [Solicitudes de trabajo](/templates/for/operations/work-requests)

- [AI Studio](/product/ai/ai-studio)

- [Compañeros de equipo de IA](/product/ai/ai-teammates)

- [Estados inteligentes](/product/ai)

### Highlights

#### Challenges
- **System rigidity:**A legacy, developer-dependent environment made it impossible for creative teams to iterate on workflows in real time.
- **Administrative friction:** Managing 1,500+ requests across 28 languages created a massive manual triage burden for senior producers and analysts.
- **Reporting lag:** Leadership lacked real-time visibility into global capacity, with producers spending 13 hours per month manually mining data for status updates.

#### Solutions
- **Automated project discovery:**[AI Studio](https://asana.com/product/ai/ai-studio) parses unstructured intake data to auto-draft technical project charters and requirements documents.
- **Intelligent triage engine:** Smart rules automatically route global requests to 80 specific portfolios and assign job codes based on region and asset type.
- **Autonomous brand auditing:**[Asana AI Teammates](https://asana.com/product/ai/ai-teammates) act as global content strategists, matching localized assets to brand guidelines across 28 languages in seconds.

#### Outcomes
- **$300,000 saved in time savings and unlocked capacity** across globalization and analytics functions.
- **1,400+ high-level hours reclaimed annually** by automating project charters and discovery.
- **42% reduction in manual ticket management** for the global creative agency.
- **60% faster lead time** from raw request to active project by eliminating manual scoping.

Asana ha cambiado fundamentalmente la forma en que gestionamos las operaciones creativas a gran escala. Por primera vez, tenemos visibilidad en tiempo real de todos los flujos de trabajo creativos, desde campañas individuales hasta portafolios de programas completos. Esta transparencia nos ha permitido detectar patrones, resolver cuellos de botella con anticipación y tomar decisiones más rápidas e informadas.

### **Winner: 2026 Global AI Innovation Partner Award**

This award recognizes Indeed for moving beyond simple task automation to a cognitive delegation model. By using [AI Studio](https://asana.com/product/ai/ai-studio) to handle the most mentally taxing parts of project management—discovery and triage—Indeed has created a global blueprint for AI maturity.

### **Use case 1: Automated project discovery and technical scoping**

For Indeed’s Analytics teams, the discovery phase of a project was previously a high-touch administrative bottleneck. Senior analysts spent hours interviewing stakeholders and drafting charters before actual work could begin. Indeed solved this by using [AI Studio](https://asana.com/product/ai/ai-studio) to act as a first responder, automating the cognitive load of project kickoff.
- **AI-powered intake:** When a stakeholder submits a data request via [Asana forms](https://asana.com/features/workflow-automation/forms), rules instantly parse the text to extract data sources and urgency levels.
- **Automatic charter drafting:** As the project moves to discovery, [AI Studio](https://asana.com/product/ai/ai-studio) checks the request and creates a project charter and technical requirements document in the comments.
- **Predictive prioritization:** The AI extracts business value and technical complexity during intake, allowing the team to prioritize the backlog by projected ROI.
- **Role shift from author to editor:** Senior technical program managers now start with a 70% complete scope and a suggested level of effort, shifting their focus to strategic validation.

El elemento más transformador es la fase de descubrimiento automatizada. Básicamente, hemos automatizado el tiempo de reflexión necesario para iniciar un proyecto. Esto ha reducido nuestro tiempo de entrega en un 60 % y permite que nuestro personal sénior actúe como editores estratégicos en lugar de recopiladores de datos.

### **Use case 2: Autonomous brand alignment with AI Teammates**

Maintaining brand consistency across 60+ countries and 28 languages is a significant challenge for a global creative team. Indeed piloted a Content Strategist AI Teammate to act as an autonomous brand auditor, ensuring localized content aligns with global standards without manual review cycles.
- **Global brand auditing:** The [Asana AI Teammate](https://asana.com/product/ai/ai-teammates) functions as an always-on brand auditor, matching localized content to global guidelines across dozens of languages.
- **Instant brief generation:** The teammate analyzes market-specific needs to generate creative briefs in seconds, maintaining the Indeed voice globally.
- **Cognitive delegation:** By feeding the AI teammate deep institutional memory, Indeed has moved from manual brand-to-market alignment to an automated system of strategic auditing.
- **Reclaimed producer time:** This autonomous oversight allows creative leads to focus on innovation rather than checking translations and asset compliance.

Configurar un compañero de equipo de IA es menos como codificar una regla y más como capacitar a un colega. Con la IA generando en borrador y auditando el contenido al instante, nuestro Equipo cambió el enfoque de la entrada de datos a la auditoría estratégica, lo que nos permitió pasar de la gestión del trabajo a la arquitectura de los resultados.

### **Use case 3: The global creative operations engine**

Managing a 70+ person in-house agency across 60 countries and 28 languages created significant coordination overhead. Indeed replaced its rigid legacy system with an automated Asana ecosystem that is now the number one AI-adopting team at the company.
- **Dynamic intake and triage:** A single form captures requirements for 61 different job codes. 18+ custom rules then route the work to one of 80 specific portfolios based on region and asset type.
- **Automated reporting:** Producers use [Smart status](https://help.asana.com/s/article/smart-status?language=en_US) to pull real-time data from custom fields and milestones, generating executive updates in seconds instead of hours of manual data mining.
- **Instant institutional memory:** The team uses [Asana AI chat](https://help.asana.com/s/article/ai-chat?language=en_US) to query the entire domain for historical context, finding specs for past global campaigns in seconds.
- **Global localization management:**[Multi-homing](https://help.asana.com/s/article/multi-home-tasks-to-avoid-information-silos?language=en_US) allows a single asset to live in a global production project while simultaneously appearing in regional portfolios for stakeholder visibility.

No solo trasladamos nuestro trabajo a Asana; la usamos para eliminar los pormenores del trabajo. Al aprovechar el estado inteligente para automatizar la parte que más tiempo consume de las operaciones creativas, la minería de datos, ahorramos 13 horas al mes que ahora se reinvierten en la estrategia creativa.

### **Conclusion**

Before Asana, Indeed’s global teams faced a scaling wall of manual triage and administrative friction. By building an AI-powered operating system, the company has successfully decoupled its organizational output from its administrative headcount. This unified architecture ensures that as Indeed scales its reach to 60+ countries, its creative and analytics teams remain focused on the mission-critical strategy of helping people find better work. For Indeed, AI is the partner that handles the coordination so humans can handle the mission.

Indeed, el sitio de empleo número 1 del mundo, transformó sus operaciones globales al convertir Asana en un asistente cognitivo para sus equipos de Creatividad y de Análisis. Al implementar AI Studio de Asana, Indeed eliminó el costo de coordinación de gestionar 1500 solicitudes anuales en 60 países y 28 idiomas, sin un aumento proporcional en la cantidad de personal. Este cambio de la entrada manual de datos a la orquestación impulsada por IA ha recuperado más de 1400 horas de tiempo de nivel sénior, lo que permite que el equipo se centre en su misión de ayudar a las personas a conseguir trabajo en lugar de ocuparse de los pormenores del trabajo.