# Marketing Management Software—Brand, Campaign, & Product Teams

> Enable cross-team marketing initiatives with Asana. Keep your team laser-focused and aligned on key milestones, even if priorities change.

Source: https://asana.com/campaign/marketing

Asana for marketing

#### Where marketing connects work to revenue

Mobilize around clear goals, get more impact from your resources, and confidently scale any campaign workflow.

- [Get started](/create-account)

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of marketing C-suite say their teams work better together1

#### 92%

productivity for marketing teams2

#### +22%

faster campaign production at Spotify3

#### 50%

1. Asana Quarterly Customer Survey, 2. [IDC White Paper](https://asana.com/resources/idc-business-value-of-asana), The Business Value of the Asana Platform, Doc. #US50642023, June 2023, 3. [Spotify](https://asana.com/case-study/spotify).

#### Make every campaign count

The value of Asana

Align marketers in a single tool, so everyone has the full picture. With clear priorities and processes, teams can work together to hit revenue targets and meet changing market conditions.

- [Try for free](/create-account)

Stay on track with AI

Connect marketing campaigns to overarching business goals, so teams stay focused on revenue-driving work.

Accelerate campaign impact

Campaign data, workloads, handoffs, and more—track it all in one platform so you can remove blockers and adjust resources quickly.

Scale GTM production

Free up your marketing team by automating and standardizing key workflows, from creative production to agency collaboration, on one AI-powered platform.

#### How marketing teams can use Asana

#### Marketing planning

#### Reinvent marketing planning

Unite marketers around common goals, then track progress across initiatives in one central hub.
- Foster accountability by showing how everyone’s work supports business-critical objectives.
- Update goal progress automatically by syncing data from Salesforce.
- Get AI recommendations to unblock work when goals are at risk.

- [Explore marketing planning](/uses/marketing-strategic-planning)

- [Goals](/features/goals-reporting/goals)

- [Portfolios](/features/goals-reporting/portfolios)

- [Status updates](/features/project-management/status-updates)

#### Creative workflows

#### Speed up creative processes

Automate workflows from start to finish, so creatives have more time to create. 
- Kick off work faster by standardizing requests across your company. 
- Automate repetitive steps like assigning work, handoffs, and stakeholder notifications. 
- Connect creative tools with Asana so stakeholders can review, make comments, and approve in one place.

- [Explore creative workflows](/uses/creative-production)

- [Forms](/features/workflow-automation/forms)

- [Rules](/features/workflow-automation/rules)

- [Bundles](/features/workflow-automation/workflow-bundles)

#### Campaign production

#### Increase your campaign ROI

Keep campaigns on track and on message, no matter the market environment.
- Get a bird’s-eye view of every campaign, including status, owners, and timelines. 
- Eliminate inconsistent messaging by organizing campaign assets and guidelines in one central hub. 
- Keep stakeholders in the loop with real-time dashboards.

- [Explore campaign production](/uses/campaign-management)

- [Reporting dashboards](/features/goals-reporting/reporting-dashboards)

- [Portfolios](/features/goals-reporting/portfolios)

- [Projects](/features/project-management/projects)

Asana is our air traffic control. We have the visibility to scale production and support a higher number of ad campaigns to support our revenue goals.

Having one centralized ecosystem that brings all doers and stakeholders together has really accelerated our understanding of the work we do and the speed in which we do it.

The marketing team is more efficient, and we know what our workload is — we’re aligned and integrated. Asana helps us see our campaign schedule so we can do fewer, larger programs and be strategic about launch dates to maximize their revenue impact.

- [Start your free trial](/create-account)

Try Asana for free. No credit card required.

- [Get started](/create-account)

- [Watch the demo](/go-demo)

See how Asana connects companies at scale.

- [View demo](/demo/main)

- [Speak with a sales rep](/sales)

Learn how Asana helps teams collaborate seamlessly.

- [Contact sales](/sales)

#### Transform the way you work with Asana

- Asana Quarterly Customer Survey
- IDC White Paper, The Business Value of the Asana Platform, Doc. #US50642023, June 2023
- [Spotify](https://asana.com/case-study/spotify)
- Accurate as of December 2023, includes free and paid users.