# Marketing Management Software—Brand, Campaign, & Product Teams > Enable cross-team marketing initiatives with Asana. Keep your team laser-focused and aligned on key milestones, even if priorities change. Source: https://asana.com/campaign/marketing Asana for marketing #### Campaign smarter, launch stronger With agents running in your marketing workflows, you can start ahead and ship on time - [Get started](/create-account) By signing up, I agree to Asana's [Terms of Service](https://asana.com/terms/terms-of-service) and acknowledge the [Privacy Statement](https://asana.com/terms/privacy-statement). Invalid email - [Get started](/create-account) #### Asana AI helps leading businesses get work done #### Built for the work that defines marketing Use Cases #### Campaign management #### Launch campaigns on time, every time - The Campaign Coordinator AI Teammate creates timelines, briefs, and workstreams - Agentic workflows automatically monitor cross-channel readiness - Launch smarter with all your team’s historical context preserved #### Creative production #### Create more, manage less - The Creative Ops Manager AI Teammate centralizes stakeholder feedback - Agentic workflows track creative workload and flag delivery risks - Revisions and approvals compound into knowledge for next time #### Content planning #### A continuously moving content pipeline - The Content Strategist AI Teammate keeps the editorial calendar full - Agentic workflows flag blockers and keep approvals moving - Performance insight feeds back into the next planning cycle #### Launches and events #### Smoother, on-time launches - The Launch Coordinator AI Teammate builds every milestone into a timeline - Agentic workflows monitor readiness and risks before they delay launch - Every launch retrospective carries into the next campaign #### Campaign management Keep moving pieces on track, hit deadlines, and launch your best marketing campaign yet with this campaign management template. - [Use template](/templates/campaign-management) #### Creative requests From initial intake to final deliverables, keep your creative production process running smoothly with this creative request template. - [Use template](/templates/creative-requests) #### Editorial calendar Manage all your upcoming content with Asana’s editorial calendar. Track content progress, platform, type, and approval status all in one place. - [Use template](4bHjjkO7UyfYM95HzeRpgK) #### Goal setting operations Align every team to company objectives, with goals, owners, and progress tracked in one place so strategy never loses contact with daily work. - [Use template](/templates/goal-setting) #### Event planning Track all your event information in one place, from your budget and vendor information to upcoming tasks and day-of to-dos. - [Use template](/templates/event-planning) #### User research sessions Plan sessions, log insights, and prioritize findings so research reaches the people making decisions before the window closes. - [Use template](/templates/user-research-sessions) #### Web production template Let our template help you coordinate a web production schedule—even if producers and web developers work out of different tools. - [Use template](/templates/web-production-process ) #### Social media calendar Schedule, track, and manage your social media messaging with Asana’s content calendar template. - [Use template](/templates/social-media-calendar) #### Agency collaboration template Organize and track deliverables, due dates, and approvals in one streamlined template. - [Use template](https://asana.com/templates/agency-collaboration) #### Web Design Process Organize every design stage with owners, feedback rounds, and approvals tracked so nothing waits between brief and handoff. - [Use template](/templates/web-design-process) #### Editorial calendar Manage all your upcoming content with Asana’s editorial calendar. Track content progress, platform, type, and approval status all in one place. - [Use template](4bHjjkO7UyfYM95HzeRpgK) #### Product launch Plan and execute a new product launch from kickoff to post-launch. Track documents, creative assets, and other tasks with the product launch template. - [Use template](/templates/product-launches ) #### Creative production by Discovery Track creative requests through each production stage, collecting feedback and managing approvals to deliver every asset on time. - [Use template](/templates/discovery-creative-production) #### Creative asset approval What if you could share designs and manage reviews in one template? You’d get actionable feedback, faster approvals, and better work. - [Use template](/templates/creative-asset-feedback-and-approval) #### Project timeline template Plot tasks, milestones, and dependencies on a shared timeline so every stakeholder knows what is due, what is at risk, and what comes next. - [Use template](/templates/project-timeline) #### Explore templates #### Campaign Coordinator More campaigns executed on time with fewer dropped handoffs Set up the project plan for the upcoming product campaign Check all channel workstreams are ready for next week's launch Update the timeline now that creative has been delayed #### Content Strategist A content pipeline that stays full, on-brand, and on schedule Show me gaps in mid-funnel content for our target buyers Write briefs for the blog posts approved in last week's planning session Check everything scheduled to publish this week has been approved #### Launch Coordinator More predictable launches with no missed milestones or surprises Run a go/no-go check for the upcoming product launch Track all vendor deliverables for the annual conference Flag anything that could block a team from being ready on time #### Campaign Analyst Faster strategic decisions backed by real campaign performance data Tell me which channels are driving the most pipeline this quarter Flag programs pacing behind and likely to miss goals Build the post-campaign report for the fall launch #### Creative Ops Manager Faster creative turnaround with fewer revision cycles and delays Send the campaign assets to legal and brand for review Consolidate all feedback on the visuals into one revision list Show me which designers are overloaded heading into next sprint #### Meet your AI Teammates - [Explore AI Teammates](/product/ai/ai-teammates) How COS accelerated campaign production by 90% in Asana Every new campaign at COS required up to 14 hours of manual setup built from scratch. By agentifying intake and project generation in Asana, they eliminated 90% of campaign setup time and doubled their asset output, delivering twice the campaigns with the same team every season. - [Read the case study](/case-study/cos) #### See what smarter campaigns look like Asana for Marketing #### Still have questions? We have answers. #### What is Asana, and how is it different from traditional marketing tools? Asana is the operating system for human-agent marketing teams, purpose-built for the pace, volume, and cross-functional complexity of enterprise marketing. Unlike point solutions that manage tasks or content in isolation, Asana connects work across campaigns, creative production, content pipelines, and launches, giving agents the shared context they need to act alongside your people. The result is a marketing infrastructure that compounds intelligence over time. #### How does Asana help marketing teams run more campaigns, faster? Asana gives marketing teams a single, structured plan for every campaign from brief to launch. AI Teammates structure timelines, route creative approvals, and monitor cross-channel readiness automatically, so campaigns don’t stall at the handoffs between brief, creative, legal, and launch. Indeed reclaimed over 1,400 hours of senior-level creative time annually by agentifying intake and reporting in Asana, without adding headcount. #### What AI capabilities does Asana offer for marketing teams? Asana’s AI Teammates are purpose-built agents that work inside your existing marketing workflows. The Campaign Coordinator manages briefs, timelines, and status across every channel. The Creative Ops Manager centralizes feedback and tracks every asset to delivery. The Launch Coordinator maps dependencies and flags risks before they move your date. Beyond the out-of-the-box teammates, marketing teams can configure and build their own AI-powered workflows tailored to the campaigns, channels, and approval processes unique to their business. Every workflow gets smarter over time as your AI Teammates learn from the context already living in Asana. #### How does Asana integrate with the tools marketing teams already use? Asana connects natively with Slack, Microsoft Teams, Google Workspace, Salesforce, HubSpot, and hundreds more. Rather than replacing the tools your marketing teams rely on, Asana is the operating system, so every brief, feedback loop, and campaign decision is captured in one place and the full picture of work is always within reach. #### Is Asana secure and scalable enough for enterprise marketing teams? Yes. Asana is built for enterprise scale, with SOC 2 Type II certification, GDPR compliance, granular permission controls, and audit-ready governance built in. Every AI action in Asana runs within your defined access policies, so marketing teams get the speed of agentic workflows without sacrificing the oversight your legal, compliance, and brand teams require. PLACEHOLDER #### Try Asana for free - [Get started](/create-account)