# Asana Author | Caeleigh MacNeil > Caeleigh MacNeil is a content writer at Asana. She helps leaders work smarter, faster, and more effectively, whether that’s with Asana or the latest cutting-edge research. Source: https://asana.com/author/caeleigh-macneil ### Content Writer Caeleigh MacNeil is a content writer at Asana. She helps leaders work smarter, faster, and more effectively, whether that’s with Asana or the latest cutting-edge research. Over the years she’s specialized in content across teams and industries—from time management to annual planning, and everything in-between. Previously Caeleigh worked as an editor at TripAdvisor, where she managed a freelance team and gained a healthy respect for good project management. - [The best project planning software](/resources/best-project-planning-software) Project planning Work management #### Content Writer Project planning is important for any business, whether you’re working on a small team project or a large company-wide program. Without a good plan, employees can get confused abo ... - [The 11 best Kanban board software tools](/resources/best-kanban-boards-software) Project planning Work management #### Content Writer When you can see the status of every task at a glance, projects move more smoothly. That's the core promise of Kanban board software: it organizes your team's work into columns ba ... - [How to build a best-in-class project intake process](/resources/project-intake-process) Workflow automation Work management Project planning #### Content Writer When project requests come from all sides, teams can quickly feel overwhelmed. Without a clear system, work gets lost, priorities keep changing, and teams spend more time sorting ... - [4 steps to create an effective onboarding process](/resources/employee-onboarding-process) Work management Hybrid and remote work #### Content Writer You've invested time and resources to hire the best candidate. Now it's time to help them succeed with a structured employee onboarding process.Onboarding is more than just traini ... - [How to create a winning marketing plan (with examples)](/resources/marketing-plan) Strategic planning Business strategy Project planning #### Content Writer A marketing plan helps your team turn ideas into action. This guide breaks down what to include, how to create a marketing plan step by step, and offers a free template to get you ... - [What is a SIPOC diagram? 7 steps to map business processes](/resources/sipoc-diagram) Project management Project planning #### Content Writer Before you can improve a business process or run a business process analysis, you need to understand it. And often the best way to understand a process is to draw it out. That's w ... - [The ladder of inference: How to make better decisions](/resources/ladder-of-inference) Strategic planning #### Content Writer As a human being, you probably make assumptions. Our brains process truckloads of information on a daily basis, so we sometimes take shortcuts, and that's totally normal. For exam ... - [How to run an effective sprint retrospective meeting](/resources/sprint-retrospective) Project management #### Content Writer According to Albert Einstein, "Insanity is doing the same thing over and over and expecting different results." And while the mathematical genius was likely talking about quantum ... - [What is a product owner? An essential role for Scrum team success](/resources/product-owner) Work management #### Content Writer Imagine you've just bought a house. As a new homeowner, you're now responsible for the long-term vision of what you want your property to be, like how to decorate, maintain, and i ... - [Project initiation: The first step to successful project management](/resources/project-initiation) Project management Project management #### Content Writer A good beginning lays a necessary foundation for successful project management. And with project initiation, you can make sure you're checking all the right boxes before your proj ... - [Try these 12 promotion strategies to create customer demand](/resources/promotion-strategy) Strategic planning Project management #### Content Writer If you want people to buy something, you need to tell them about it first. It sounds simple, but that's the core principle behind all promotional strategies: raising awareness of ... - [25 professional goals to advance your career](/resources/professional-goals) Strategic planning #### Content Writer When you plan a road trip, what do you think of first? Aside from fast food and gas mileage, road trips usually start with the destination. After all, it helps to know where you'r ... - [How to accomplish big things with long-term goals](/resources/long-term-goals) Strategic planning Project planning Inspire & Impact Collection #### Content Writer When you think of an ideal future for your work, what do you see? Perhaps you envision launching a new global product, hitting record sales, or recruiting top talent. While it's e ... - [9 steps to craft a successful go-to-market (GTM) strategy](/resources/go-to-market-gtm-strategy) Strategic planning Strategic planning #### Content Writer When the Swedish company Oatly expanded into the US, oat milk wasn't top of mind for American consumers. But the brand had a trick up its sleeve; instead of investing in ads, it w ... - [How the sunk cost fallacy influences our decisions](/resources/sunk-cost-fallacy) Strategic planning Project management #### Content Writer In January 1976, the supersonic Concorde jet went wheels-up for its first commercial flight after an investment of $2.8 billion from the British and French governments. But even w ... - [Cost-benefit analysis: 5 steps to make better decisions](/resources/cost-benefit-analysis) Strategic planning Leadership Business strategy #### Content Writer In 1848, a French engineer named Jules Dupuit was working on a bridge. As an amateur economist, he decided to run an experiment to answer this question: How much should the govern ... - [Shareholder vs. stakeholder: What’s the difference?](/resources/stakeholder-vs-shareholder) Strategic planning Collaboration Project management #### Content Writer A shareholder owns stock in a company, while a stakeholder is anyone affected by a company's decisions. This article explains their key differences in priorities, timelines, and i ... - [30-60-90 day plan: How to onboard new hires with ease](/resources/30-60-90-day-plan) Work management Leadership Hybrid and remote work #### Content Writer The first 90 days at any company can be intimidating. There's a lot for new team members to learn, including different tools, team norms, and shifting expectations. But when you p ... - [Feeling overwhelmed at work? Here’s what to do.](/resources/overwhelmed-at-work) Team growth & focus Productivity #### Content Writer If you're feeling overwhelmed at work, you're not alone. With tight deadlines, back-to-back meetings, and constant notifications, it's easy to feel like you can't keep up. But pus ... - [How to create (and stick with) a project budget](/resources/project-budget) Project management Project management #### Content Writer Just as a vehicle needs fuel to reach its destination, projects need money and resources to move forward. As a project manager, you have the power to plan and allocate those resou ... - [Are you afraid of making mistakes at work?](/resources/making-mistakes-at-work) Team growth & focus #### Content Writer No matter who you are, falling down from time to time is normal. Mistakes are part of being human. They're essential to help us grow, from learning to walk as toddlers to navigati ... - [Business impact analysis: 4 steps to prepare for anything](/resources/business-impact-analysis) Strategic planning Leadership #### Content Writer Understanding what could happen when your business faces unexpected disruptions is essential for protecting your operations, your team, and your bottom line. Whether it's a cybera ... - [What is deep work? 7 ways to boost your concentration](/resources/what-is-deep-work) Team growth & focus #### Content Writer Twice a year, Microsoft co-founder Bill Gates retreats to a cabin in the woods to do nothing but read and think big thoughts. During his self-proclaimed "think weeks," Gates compl ... - [Project closure: 8 steps to finish projects confidently](/resources/project-closure) Project management #### Content Writer Longfellow certainly could nail his endings. As one of America's greatest poets, he understood that great conclusions give poems staying power. And while Longfellow never did get ... - [How to protect your energy in a chaotic world](/resources/how-to-protect-your-energy) Team growth & focus Leadership #### Content Writer Research suggests that we all have a finite amount of mental energy. Every time we focus and make decisions, we deplete our daily mental reserves, making it harder to exercise sel ... - [8 time-saving Asana tips to get more done, faster](/resources/time-saving-features) Workflow automation Work management #### Content Writer Who couldn't use a little extra time?Finding time for your daily priorities is tough, and making space to think and plan can feel impossible. If you’re feeling pressed for time, A ... - [What causes project failure? 7 culprits and solutions](/resources/why-projects-fail) Project management Project planning #### Content Writer Many project managers know what it feels like when a project doesn't work out. If you're reading this, you're already taking a step to avoid that outcome. Here, we'll cover eight ... - [Tiger Teams: How to Act Fast and Stay Nimble](/resources/tiger-team) Work management #### Content Writer When urgent problems need quick solutions, regular team setups can be too slow. That’s when tiger teams step in. These small groups of experts from different areas work together t ... - [Write better AI prompts: A 4-sentence framework](/resources/ai-prompting-basics) AI at work Work management #### Content Writer For non-developers, AI can seem like a black box. The concept of AI prompting sends a chill down our spines, especially when we’re bombarded with complicated examples and techniqu ... - [How Asana uses work management for employee onboarding](/resources/asana-on-asana-employee-onboarding) Team growth & focus Work management #### Content Writer A company’s onboarding process can make or break a new hire’s performance. No one knows this better than Mike Jordan, Asana’s Head of Growth and Impact. With 20+ years of experien ... - [Toxic productivity is no good—here’s how to stop it.](/resources/toxic-productivity) Team growth & focus Project management Leadership Project planning #### Content Writer If you push yourself for too long, you might start to judge your self-worth by how much you accomplish. You may even feel guilty for spending time on things you once enjoyed, like ... - [Everything you need to know about requirements management](/resources/requirements-management) Project management Business strategy Agile #### Content Writer It’s Friday night and you’re about to order pizza. You’ve got the phone in one hand and a list of requests from your friends in the other. But first, you need to sort through ever ... - [What is content marketing? A complete guide](/resources/content-marketing) Strategic planning Work management #### Content Writer Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that ... - [Fix these common onboarding challenges to boost productivity](/resources/new-hire-onboarding-challenges-solutions) Team growth & focus Work management #### Content Writer The data doesn’t lie—a good onboarding process leads to happier, more productive employees. But while onboarding can increase retention rates by 82%, only 12% of employees strongl ... - [How Asana uses work management to optimize resource planning](/resources/asana-on-asana-resource-planning) Team growth & focus Work management Workflow automation #### Content Writer Initiatives can’t succeed without the right resources. Nobody knows this better than Rita Khayat, Asana’s Head of PMO for Strategy and Operations. Khayat is responsible for keepin ... - [Beat thrash for good: 4 organizational planning challenges and solutions](/resources/organizational-planning-challenges) Strategic planning Work management #### Content Writer Mobilizing an entire organization is hard. Processes often involve many stakeholders and workflows, while teams work in isolation with their own tools and collaboration methods. A ... - [How Asana uses work management to streamline project intake processes](/resources/asana-on-asana-project-intake) Work management Project planning Workflow automation #### Content Writer For Jana Beiswenger, Head of Business Program Management at Asana, work intake is hugely cross-functional. Her team focuses on business transformation—in other words, making Asana ... - [Work schedule types: How to find the right approach for your team](/resources/work-schedule-types) Work management Leadership Collaboration #### Content Writer Your team is the most important part of any project. Their work—and their time—is essential to tackle project objectives and spur business growth. And when you effectively manage ... - [When to use collaboration vs. coordination](/resources/collaboration-vs-coordination) Team growth & focus Work management #### Content Writer More collaboration isn’t always better. In fact, research from The Work Innovation Lab, a think tank by Asana, shows that too much collaboration can actually hold workers back. In ... - [Why you should prioritize employee empowerment](/resources/employee-empowerment) Work management #### Content Writer Think of the last time you accomplished something on your own. Maybe you learned how to fix your computer, do your taxes, or play an instrument. You may have run into roadblocks a ... - [10 negotiation skills to close deals with confidence](/resources/negotiation-skills) Work management Collaboration #### Content Writer As an adult in the workplace, negotiation is the only (acceptable) way to get what you want. But it can feel intimidating, and studies suggest that 40% of people actively avoid ne ... - [Here’s why campaign management is broken—and how to fix it](/resources/campaign-management-challenges) Work management Project planning Strategic planning #### Content Writer We all know what good marketing looks like. From Nike’s “Just Do It” campaign to Barbie’s 2023 revival, it’s clear when brands make a lasting impression. But what we don’t see is ... - [Managing freelancers? Start here.](/resources/managing-freelancers) Work management #### Content Writer Freelancers are self-employed workers who aren’t committed to a single organization long-term. They’re often experts in their craft, honing their skills across different companies ... - [How to focus: Tips to get things done in a distracted world](/resources/stay-focused) Team growth & focus Inspire & Impact Collection #### Content Writer Picture this: you’ve got a demanding task to accomplish, but it feels nearly impossible to focus. You try to force yourself to concentrate, but the work just drags on and seems to ... - [6 tips to use portfolios for cross-project planning](/resources/tips-for-portfolios) Project planning #### Content Writer So you work on many projects, and need a way to manage and track progress across initiatives. Sound familiar? If it does, you’re in luck. Asana’s handy—and way too often underutil ... - [Individual contributors can be leaders too](/resources/individual-contributor) Work management Collaboration Productivity #### Content Writer Historically, becoming a manager was a clear indicator of career growth. When you performed well at your job, you were promoted to manage a team. Simple as that. But this traditio ... - [Marketing leaders talk AI: How to optimize your tech stack](/resources/choosing-ai-tools-marketing) AI at work Workflow automation #### Content Writer The market is flooded with shiny new AI tools, all promising to help teams “do more with less.” In the midst of that noise, marketing leaders are faced with a delicate balance: Ho ... - [Want fewer, better meetings? Try meeting management.](/resources/meeting-management) Work management Project management Hybrid and remote work #### Content Writer Picture this: You’re sitting in a meeting with no clear purpose or action items. People are talking, but nobody is writing anything down. When the meeting finally ends, you’re exh ... - [Marketing campaign management: 7 steps for success](/resources/marketing-campaign-management) Project planning Strategic planning #### Content Writer Marketing campaigns can be big, unwieldy projects. With many stakeholders, teams, and deliverables to coordinate, launching a successful campaign can feel like a herculean task. B ... - [How to navigate organizational change](/resources/organizational-change) Strategic planning #### Content Writer “Ch-ch-ch-ch-changes”David Bowie was right—change happens, whether we like it or not. In life and in business, we’re constantly evolving. And sometimes, changes are big enough tha ... - [Asana demo: See Asana in action](/demo/ai-studio) AI at work - [-](/resources/what-is-data-governance) Work management #### Content writer - [Meilleur logiciel de gestion du temps : comparatif 2026](/resources/best-time-management-software) Work management AI at work Strategic planning Project management - [-](/resources/marketing-texts) Work management - [-](/resources/workflow-audit) Work management - [-](/resources/compliance-management) Strategic planning - [-](/resources/translation-management) Work management - [How the revenue team at Asana saved $100k a year by automating workflows](/resources/revenue-team-asana-automating-workflows) AI at work #### Content writer When Steven Borobio-Bennett, APJ Programs and Operations Leads at Asana, starts his day, his Slack inbox is already full. Reps and partners from across the region come to him when ... - [How to create an organizational chart (with free templates)](/resources/organizational-chart) Strategic planning Leadership #### Contributor Organizational charts help you visualize where you and your team members fit within your company's structure. Also known as an organigram, an org chart outlines your team structur ... - [What is Kanban? Here’s what your Agile team needs to know](/resources/what-is-kanban) Project management #### Writer Imagine: Your team is embarking on a new project. You need an easy way to visualize your work so you're up to date on who's working on what, what stage each task is in, and when e ... - [Work breakdown structure (WBS): what it is and how to use it](/resources/work-breakdown-structure) Project management #### Content writer A work breakdown structure (WBS) is a way to visually break down a project. It starts with the overall scope and shows each deliverable, making it clear how everything fits into t ... - [How to get organized: 17 tips that actually work](/resources/get-organized) Team growth & focus #### Content writer An organization might feel like a "born with it" trait; you either have it, or you don't. But actually, organization can be learned and honed like any other soft skill. Organized ... - [How to create a project timeline in 7 simple steps](/resources/create-project-management-timeline-template) Project management #### Content Writer Managing a project? Viewing work in a timeline, rather than a spreadsheet or a disorganized to-do list, is one of the benefits of project management. A timeline can show you how a ... - [-](/resources/os) AI at work #### Content writer - [-](/resources/after-sales) Strategic planning - [-](/resources/peer-review) Work management #### Content writer - [-](/resources/ai-utilization) AI at work #### Content writer - [-](/resources/prospect-theory) Strategic planning #### Content writer - [How to align your team with a work schedule template](/resources/work-schedule-template) Work management #### Contributor A work schedule shows when people are working, what they’re working on, and who is responsible for each task or shift. Planning ahead helps managers spot gaps, assign tasks before ... - [What is a heatmap? A clear guide to the different types, how to read them and how to use them](/resources/heatmap) Team growth & focus #### Content writer - [Project management software and tools: Your best picks](/resources/best-project-management-software) Project management Collaboration Productivity Project planning Goals Agile #### Content writer If you manage work, you're a project manager. For years, only specialized project managers used legacy tools that required extensive training. Now, almost everyone manages their o ... - [Why social loafing is more about clarity than productivity](/resources/social-loafing) Work management Inspire & Impact Collection #### Writer Most of us can recall those group projects in school where it seemed like one person did less work than everyone else. Still, everyone received the same grade, and there were no r ... - [-](/resources/ai-content-creation) AI at work Strategic planning - [How one researcher cut competitive analysis from days to hours with AI Teammates](/resources/asana-competitive-market-research-with-ai-teammates) AI at work Work management Workflow automation Project management #### Content writer When a competitive tear-down request comes in, Lizzy Munro doesn't start by opening a spreadsheet. First, she needs to understand the landscape: what competitors are offering, how ... - [-](/resources/inbound-business) Work management #### Content writer - [How to find a mentor in 8 steps](/resources/tips-find-mentor) Team growth & focus Inspire & Impact Collection #### Writer Do you know what Oprah Winfrey, Aristotle, and Bill Gates have in common? They all had a mentor to thank for their success.Mentorship is more than just nice to have. This professi ... - [10 best goal management software platforms for teams](/resources/best-goal-management-software) Work management #### Contributor Goal management provides teams with a solid foundation for both business growth and personal productivity. While spreadsheets can be a helpful starting point for goal tracking, th ... - [12 best content calendar software, compared and ranked](/resources/best-content-calendar-software) Work management #### Contributor Managing a modern content team takes more than just keeping a list of ideas. You need a central platform to organize your strategy, production, and distribution. Without a good sy ... - [-](/resources/project-phases) Project management - [-](/resources/inner-branding) Work management #### Content writer - [10 best strategic planning software](/resources/best-strategic-planning-software) Strategic planning #### Contributor Strategic planning no longer works as a static document that teams revisit once or twice a year. In modern work, priorities change quickly, and teams need a practical way to conne ... - [10 best resource planning software for scheduling and planning](/resources/best-resource-planning-software) Project management #### Contributor Work slows when teams commit to more than they can realistically deliver. Without a reliable way to compare incoming work with capacity, managers can overload the same people, mis ... - [10 Best campaign management software for marketing teams](/resources/best-campaign-management-software) Work management #### Contributor Campaign management software helps marketing teams plan, organize, and track campaigns from one shared workspace. Instead of relying on email threads, spreadsheets, and one-off st ... - [Inbound marketing : le guide pour attirer et convertir vos prospects](/resources/inbound-marketing) Project management - [-](/resources/email-management) Work management AI at work - [Six Sigma: All you need to know about the lean methodology](/resources/six-sigma) Workflow automation #### Writer Imagine your development team is in the process of putting the final touches together for a big product launch. When the product gets to the testing stage, the team catches severa ... - [Multitasking doesn’t work—here’s what does.](/resources/multitasking) Team growth & focus #### Writer Multitasking may feel productive, but the science is clear: your brain isn't built to do two things at once. What feels like juggling tasks is actually task switching, which decre ... - [-](/resources/he-said-she-said-argument) Work management #### Content writer - [-](/resources/content-localization) Work management - [SWOT analysis: What it is and how to use it (with examples)](/resources/swot-analysis) Strategic planning Project planning #### Content writer Looking for a way to separate your organization from the competition? A SWOT analysis is a technique for identifying strengths, weaknesses, opportunities, and threats to develop a ... - [-](/resources/ai-prompt) AI at work #### Content writer - [-](/resources/ai-mode) AI at work #### Content writer - [-](/resources/service-provider-selection) Work management - [-](/resources/what-is-daci) Work management - [The State of AI at Work](/resources/state-of-ai-work) The Work Innovation Lab - [-](/resources/what-is-capacity-management) Work management - [The ABCs of KPIs: Defining Key Performance Indicators](/resources/key-performance-indicator-kpi) Work management Project planning #### Writer A key performance indicator (KPI) is a quantitative metric of how your team or organization is progressing toward important business objectives. Organizations use KPIs at multiple ... - [-](/resources/phone-anxiety) Work management #### Content writer - [The 10 best workflow management software tools](/resources/best-workflow-management-software) Work management #### Contributor Today, teams work across different locations, systems, and platforms. This means they often have to manage requests, approvals, deadlines, and files using several tools. As workfl ... - [10 Best employee onboarding software for HR teams](/resources/best-employee-onboarding-software) Team growth & focus #### Contributor A well-designed onboarding process helps new hires become productive quickly and encourages them to stay with the company. The transition from candidate to team member is easier w ... - [-](/resources/ai-robot) AI at work #### Content writer - [Stratégie de communication : le guide complet pour la construire efficacement](/resources/communication-strategy) Project management AI at work - [ROI (Return on Investment) : définition, calcul et leviers](/resources/roi-return-on-investment) Strategic planning - [-](/resources/ai-assistant) AI at work #### Content writer - [_](/resources/ai-minutes) AI at work #### Content writer - [Macro environnement : comment l'analyser pour mieux piloter votre stratégie](/resources/macro-environment) Strategic planning - [-](/resources/database-management) AI at work Work management - [Inside the Build: How Asana made subtasks easier to create](/resources/how-asana-made-subtasks-easier-to-create) Workflow automation #### Content marketing manager Subtasks are one of the most useful parts of Asana. They let you break a big task into smaller steps, assign pieces of work to different people, and track progress without losing ... - [Fiche de poste : rédaction, éléments clés et modèle gratuit](/resources/job-description) Team growth & focus - [-](/resources/data-governance) AI at work Project management Work management - [How Asana scales one idea into a full content engine with AI](/resources/build-content-engine-ai-workflow) AI at work #### Content writer Stephanie Bui, content marketing strategy lead at Asana, used to think about her role in straightforward terms: managing content calendars, overseeing assets, and running a team. ... - [-](/resources/ai-document-management) AI at work Work management - [Tâches chronophages : comment les identifier et les éliminer](/resources/time-consuming-tasks) AI at work - [-](/resources/ai-replace-jobs) AI at work #### Content writer - [-](/resources/brand-management) Work management AI at work - [_](/resources/multimodal-ai) AI at work #### Content writer - [-](/resources/branding) Strategic planning Work management AI at work - [Inside the Build: How Asana makes complex rules work everywhere](/resources/how-asana-makes-complex-rules-work-everywhere) Workflow automation #### Content marketing manager A growth marketing team builds an intake rule in Asana that handles their repetitive tasks. The rule handles every incoming request: One branch for high priority requests spins up ... - [-](/resources/humanoid) AI at work #### Content writer - [-](/resources/iot) AI at work #### Content writer - [-](/resources/what-is-safe-framework) Work management - [-](/resources/what-are-microservices) Strategic planning - [-](/resources/marketing-kpi) Work management - [-](/resources/touchpoint) Project management Strategic planning