# Asana Author | Caeleigh MacNeil > Caeleigh MacNeil is a content writer at Asana. She helps leaders work smarter, faster, and more effectively, whether that’s with Asana or the latest cutting-edge research. Source: https://asana.com/author/caeleigh-macneil ### Content Writer Caeleigh MacNeil is a content writer at Asana. She helps leaders work smarter, faster, and more effectively, whether that’s with Asana or the latest cutting-edge research. Over the years she’s specialized in content across teams and industries—from time management to annual planning, and everything in-between. Previously Caeleigh worked as an editor at TripAdvisor, where she managed a freelance team and gained a healthy respect for good project management. - [The best project planning software](/resources/best-project-planning-software) Project planning #### Content Writer Project planning is important for any business, whether you’re working on a small team project or a large company-wide program. Without a good plan, employees can get confused abo ... - [The 11 best Kanban board software tools](/resources/best-kanban-boards-software) Project planning #### Content Writer When you can see the status of every task at a glance, projects move more smoothly. That's the core promise of Kanban board software: it organizes your team's work into columns ba ... - [How to build a best-in-class project intake process](/resources/project-intake-process) Workflow automation #### Content Writer When project requests come from all sides, teams can quickly feel overwhelmed. Without a clear system, work gets lost, priorities keep changing, and teams spend more time sorting ... - [4 steps to create an effective onboarding process](/resources/employee-onboarding-process) Inspire & Impact Collection Hybrid and remote work #### Content Writer You've invested time and resources to hire the best candidate. Now it's time to help them succeed with a structured employee onboarding process.Onboarding is more than just traini ... - [How to create a winning marketing plan (with examples)](/resources/marketing-plan) Marketing Business strategy Project planning #### Content Writer A marketing plan helps your team turn ideas into action. This guide breaks down what to include, how to create a marketing plan step by step, and offers a free template to get you ... - [What is a SIPOC diagram? 7 steps to map business processes](/resources/sipoc-diagram) Business strategy Project planning #### Content Writer Before you can improve a business process or run a business process analysis, you need to understand it. And often the best way to understand a process is to draw it out. That's w ... - [The ladder of inference: How to make better decisions](/resources/ladder-of-inference) Leadership #### Content Writer As a human being, you probably make assumptions. Our brains process truckloads of information on a daily basis, so we sometimes take shortcuts, and that's totally normal. For exam ... - [How to run an effective sprint retrospective meeting](/resources/sprint-retrospective) Agile #### Content Writer According to Albert Einstein, "Insanity is doing the same thing over and over and expecting different results." And while the mathematical genius was likely talking about quantum ... - [What is a product owner? An essential role for Scrum team success](/resources/product-owner) Agile #### Content Writer Imagine you've just bought a house. As a new homeowner, you're now responsible for the long-term vision of what you want your property to be, like how to decorate, maintain, and i ... - [Project initiation: The first step to successful project management](/resources/project-initiation) Project planning Project management #### Content Writer A good beginning lays a necessary foundation for successful project management. And with project initiation, you can make sure you're checking all the right boxes before your proj ... - [Try these 12 promotion strategies to create customer demand](/resources/promotion-strategy) Business strategy Project management #### Content Writer If you want people to buy something, you need to tell them about it first. It sounds simple, but that's the core principle behind all promotional strategies: raising awareness of ... - [25 professional goals to advance your career](/resources/professional-goals) Goals #### Content Writer When you plan a road trip, what do you think of first? Aside from fast food and gas mileage, road trips usually start with the destination. After all, it helps to know where you'r ... - [How to accomplish big things with long-term goals](/resources/long-term-goals) Goals Project planning Inspire & Impact Collection #### Content Writer When you think of an ideal future for your work, what do you see? Perhaps you envision launching a new global product, hitting record sales, or recruiting top talent. While it's e ... - [9 steps to craft a successful go-to-market (GTM) strategy](/resources/go-to-market-gtm-strategy) Business strategy #### Content Writer When the Swedish company Oatly expanded into the US, oat milk wasn't top of mind for American consumers. But the brand had a trick up its sleeve; instead of investing in ads, it w ... - [How the sunk cost fallacy influences our decisions](/resources/sunk-cost-fallacy) Productivity Project management #### Content Writer In January 1976, the supersonic Concorde jet went wheels-up for its first commercial flight after an investment of $2.8 billion from the British and French governments. But even w ... - [Cost-benefit analysis: 5 steps to make better decisions](/resources/cost-benefit-analysis) Project planning Leadership Business strategy #### Content Writer In 1848, a French engineer named Jules Dupuit was working on a bridge. As an amateur economist, he decided to run an experiment to answer this question: How much should the govern ... - [Shareholder vs. stakeholder: What’s the difference?](/resources/stakeholder-vs-shareholder) Leadership Collaboration Project management #### Content Writer A shareholder owns stock in a company, while a stakeholder is anyone affected by a company's decisions. This article explains their key differences in priorities, timelines, and i ... - [30-60-90 day plan: How to onboard new hires with ease](/resources/30-60-90-day-plan) Inspire & Impact Collection Leadership Hybrid and remote work #### Content Writer The first 90 days at any company can be intimidating. There's a lot for new team members to learn, including different tools, team norms, and shifting expectations. But when you p ... - [Feeling overwhelmed at work? Here’s what to do.](/resources/overwhelmed-at-work) Leadership Productivity #### Content Writer If you're feeling overwhelmed at work, you're not alone. With tight deadlines, back-to-back meetings, and constant notifications, it's easy to feel like you can't keep up. But pus ... - [How to create (and stick with) a project budget](/resources/project-budget) Project planning Project management #### Content Writer Just as a vehicle needs fuel to reach its destination, projects need money and resources to move forward. As a project manager, you have the power to plan and allocate those resou ... - [Are you afraid of making mistakes at work?](/resources/making-mistakes-at-work) Leadership #### Content Writer No matter who you are, falling down from time to time is normal. Mistakes are part of being human. They're essential to help us grow, from learning to walk as toddlers to navigati ... - [Business impact analysis: 4 steps to prepare for anything](/resources/business-impact-analysis) Business strategy Leadership #### Content Writer Understanding what could happen when your business faces unexpected disruptions is essential for protecting your operations, your team, and your bottom line. Whether it's a cybera ... - [What is deep work? 7 ways to boost your concentration](/resources/what-is-deep-work) Productivity #### Content Writer Twice a year, Microsoft co-founder Bill Gates retreats to a cabin in the woods to do nothing but read and think big thoughts. During his self-proclaimed "think weeks," Gates compl ... - [Project closure: 8 steps to finish projects confidently](/resources/project-closure) Project management #### Content Writer Longfellow certainly could nail his endings. As one of America's greatest poets, he understood that great conclusions give poems staying power. And while Longfellow never did get ... - [How to protect your energy in a chaotic world](/resources/how-to-protect-your-energy) Productivity Leadership #### Content Writer Research suggests that we all have a finite amount of mental energy. Every time we focus and make decisions, we deplete our daily mental reserves, making it harder to exercise sel ... - [8 time-saving Asana tips to get more done, faster](/resources/time-saving-features) Workflow automation #### Content Writer Who couldn't use a little extra time?Finding time for your daily priorities is tough, and making space to think and plan can feel impossible. If you’re feeling pressed for time, A ... - [What causes project failure? 7 culprits and solutions](/resources/why-projects-fail) Project management Project planning #### Content Writer Many project managers know what it feels like when a project doesn't work out. If you're reading this, you're already taking a step to avoid that outcome. Here, we'll cover eight ... - [Tiger Teams: How to Act Fast and Stay Nimble](/resources/tiger-team) Project management #### Content Writer When urgent problems need quick solutions, regular team setups can be too slow. That’s when tiger teams step in. These small groups of experts from different areas work together t ... - [Write better AI prompts: A 4-sentence framework](/resources/ai-prompting-basics) AI at work #### Content Writer For non-developers, AI can seem like a black box. The concept of AI prompting sends a chill down our spines, especially when we’re bombarded with complicated examples and techniqu ... - [How Asana uses work management for employee onboarding](/resources/asana-on-asana-employee-onboarding) Team growth & focus #### Content Writer A company’s onboarding process can make or break a new hire’s performance. No one knows this better than Mike Jordan, Asana’s Head of Growth and Impact. With 20+ years of experien ... - [Toxic productivity is no good—here’s how to stop it.](/resources/toxic-productivity) Productivity Project management Leadership Project planning #### Content Writer If you push yourself for too long, you might start to judge your self-worth by how much you accomplish. You may even feel guilty for spending time on things you once enjoyed, like ... - [Everything you need to know about requirements management](/resources/requirements-management) Project management Business strategy Agile #### Content Writer It’s Friday night and you’re about to order pizza. You’ve got the phone in one hand and a list of requests from your friends in the other. But first, you need to sort through ever ... - [What is content marketing? A complete guide](/resources/content-marketing) Strategic planning #### Content Writer Content marketing isn’t just nice to have—it’s a necessity. Ninety percent of marketers incorporate content into their strategy, and that number is growing. Research projects that ... - [Fix these common onboarding challenges to boost productivity](/resources/new-hire-onboarding-challenges-solutions) Team growth & focus #### Content Writer The data doesn’t lie—a good onboarding process leads to happier, more productive employees. But while onboarding can increase retention rates by 82%, only 12% of employees strongl ... - [How Asana uses work management to optimize resource planning](/resources/asana-on-asana-resource-planning) Team growth & focus #### Content Writer Initiatives can’t succeed without the right resources. Nobody knows this better than Rita Khayat, Asana’s Head of PMO for Strategy and Operations. Khayat is responsible for keepin ... - [Beat thrash for good: 4 organizational planning challenges and solutions](/resources/organizational-planning-challenges) Strategic planning #### Content Writer Mobilizing an entire organization is hard. Processes often involve many stakeholders and workflows, while teams work in isolation with their own tools and collaboration methods. A ... - [How Asana uses work management to streamline project intake processes](/resources/asana-on-asana-project-intake) Work management #### Content Writer For Jana Beiswenger, Head of Business Program Management at Asana, work intake is hugely cross-functional. Her team focuses on business transformation—in other words, making Asana ... - [Work schedule types: How to find the right approach for your team](/resources/work-schedule-types) Productivity Leadership Collaboration #### Content Writer Your team is the most important part of any project. Their work—and their time—is essential to tackle project objectives and spur business growth. And when you effectively manage ... - [When to use collaboration vs. coordination](/resources/collaboration-vs-coordination) Team growth & focus #### Content Writer More collaboration isn’t always better. In fact, research from The Work Innovation Lab, a think tank by Asana, shows that too much collaboration can actually hold workers back. In ... - [Why you should prioritize employee empowerment](/resources/employee-empowerment) Inspire & Impact Collection #### Content Writer Think of the last time you accomplished something on your own. Maybe you learned how to fix your computer, do your taxes, or play an instrument. You may have run into roadblocks a ... - [10 negotiation skills to close deals with confidence](/resources/negotiation-skills) Leadership Collaboration #### Content Writer As an adult in the workplace, negotiation is the only (acceptable) way to get what you want. But it can feel intimidating, and studies suggest that 40% of people actively avoid ne ... - [Here’s why campaign management is broken—and how to fix it](/resources/campaign-management-challenges) Work management #### Content Writer We all know what good marketing looks like. From Nike’s “Just Do It” campaign to Barbie’s 2023 revival, it’s clear when brands make a lasting impression. But what we don’t see is ... - [Managing freelancers? Start here.](/resources/managing-freelancers) Project management #### Content Writer Freelancers are self-employed workers who aren’t committed to a single organization long-term. They’re often experts in their craft, honing their skills across different companies ... - [How to focus: Tips to get things done in a distracted world](/resources/stay-focused) Productivity Inspire & Impact Collection #### Content Writer Picture this: you’ve got a demanding task to accomplish, but it feels nearly impossible to focus. You try to force yourself to concentrate, but the work just drags on and seems to ... - [6 tips to use portfolios for cross-project planning](/resources/tips-for-portfolios) Project planning #### Content Writer So you work on many projects, and need a way to manage and track progress across initiatives. Sound familiar? If it does, you’re in luck. Asana’s handy—and way too often underutil ... - [Individual contributors can be leaders too](/resources/individual-contributor) Leadership Collaboration Productivity #### Content Writer Historically, becoming a manager was a clear indicator of career growth. When you performed well at your job, you were promoted to manage a team. Simple as that. But this traditio ... - [Marketing leaders talk AI: How to optimize your tech stack](/resources/choosing-ai-tools-marketing) AI at work #### Content Writer The market is flooded with shiny new AI tools, all promising to help teams “do more with less.” In the midst of that noise, marketing leaders are faced with a delicate balance: Ho ... - [Want fewer, better meetings? Try meeting management.](/resources/meeting-management) Leadership Project management Hybrid and remote work #### Content Writer Picture this: You’re sitting in a meeting with no clear purpose or action items. People are talking, but nobody is writing anything down. When the meeting finally ends, you’re exh ... - [Marketing campaign management: 7 steps for success](/resources/marketing-campaign-management) Project planning #### Content Writer Marketing campaigns can be big, unwieldy projects. With many stakeholders, teams, and deliverables to coordinate, launching a successful campaign can feel like a herculean task. B ... - [How to navigate organizational change](/resources/organizational-change) Inspire & Impact Collection #### Content Writer “Ch-ch-ch-ch-changes”David Bowie was right—change happens, whether we like it or not. In life and in business, we’re constantly evolving. And sometimes, changes are big enough tha ... - [Everything you need to know about hybrid work schedules](/resources/hybrid-work-schedule) Hybrid and remote work #### Content Writer The COVID-19 pandemic showed us that remote work is possible—and sometimes even preferable. Research shows that workers often concentrate better at home, and less time spent commu ... - [Is micromanagement holding you back?](/resources/micromanagement) Leadership #### Content Writer Successful leaders all have one thing in common: They rely on people they trust to get things done. That’s because no matter how productive you are, you can’t do it all by yoursel ... - [AI experimentation at Asana: From fear to fearless execution](/resources/ai-brain-boost) AI at work #### Content Writer Marketers are typically champions of new technology, but AI is a different story. According to research from The Work Innovation Lab, almost half (44%) of marketers have experienc ... - [Design your own experiment: How to boost AI use in your org](/resources/ai-brain-boost-how-to) AI at work #### Content Writer The future of work is here, and it’s infused with AI. Now is the time for teams to learn and test different AI tools—so they can start using them to drive efficiencies, brainstorm ... - [How to pitch project management software: A complete guide](/resources/tips-to-pitch-project-management-software) Project planning #### Content Writer If you’ve been researching project management software, you probably know how it can increase efficiency, improve collaboration, and free your team to focus on high-value work. Bu ... - [How to build a best-in-class hiring process](/resources/hiring-process) Leadership Hybrid and remote work #### Content Writer Rome wasn’t built in a day, and neither was your team. Hiring great people takes time, but it’s worth it because your team members are the driving force behind everything you acco ... - [Project coordination tips to unlock your team’s best work](/resources/project-coordination-tips) Project management #### Content Writer When Apollo 11 launched in 1969, astronauts Neil Armstrong and Edwin “Buzz” Aldrin became the first humans to walk on the moon. But this epic achievement was more than just a smal ... - [Tired of missing deadlines? We can help.](/resources/missing-deadlines) Productivity Project planning #### Content Writer Nobody wants to miss a deadline. But delays happen despite our best efforts, with workers missing 15% of their deadlines due to factors like an onslaught of meetings, uncertain pr ... - [Employee engagement: The secret to your team’s success](/resources/employee-engagement) Inspire & Impact Collection Collaboration Project management #### Content Writer If you want your team to feel stoked about work and crush their goals, engagement is the key. Employee engagement, that is—not the kind that requires a diamond ring and big commit ... - [How 3 world-class teams streamline creative production at scale](/resources/creative-production-workflow-examples) Workflow automation #### Content Writer From billboard ads to social media posts, high-quality creative assets are essential to make your brand stand out. But the larger your company, the harder it is to coordinate all ... - [The secrets of high-performing marketing leaders](/resources/high-performing-leaders-marketing) Team growth & focus #### Content Writer The marketing landscape is always changing, and leaders need to stay sharp or they risk falling behind. Performance is paramount, especially as CMOs navigate new AI tools and face ... - [Marketers are AI skeptics. Here’s how to fix that.](/resources/ai-survey-marketing-skeptics) AI at work #### Content Writer Artificial intelligence isn’t just a trend—it’s a must-have to stay ahead of the competition. But while 36% of knowledge workers already use AI at least weekly, marketing teams ar ... - [Measure performance with project baselines](/resources/project-baseline) Project planning Project management #### Content Writer Picture this: You’re at an archery range with a bow in your hand, aiming at a huge blank wall. You let loose, and your arrow soars straight into the wall in front of you. You star ... - [5 steps to set your marketing plan up for success](/resources/2024-marketing-campaign-checklist) Project planning #### Content Writer It’s crunch time for marketing teams, with 75% of CMOs facing pressure to do more with less. But in the quest to drive revenue, a great marketing plan isn’t always enough—it’s how ... - [13 marketing trends and strategies to supercharge your 2024 campaigns](/resources/marketing-trends) Marketing Industry insights #### Content Writer From newspaper ads to artificial intelligence, marketing trends come and go as technology and consumer preferences change. That means marketing leaders can't always rely on tried- ... - [The 4 best my task setups for your work style](/resources/best-my-task-setups) Work management #### Content Writer There’s an Asana superpower right under your nose, and it’s called my tasks. My tasks is more than a daily checklist. It shows all the tasks assigned to you in one place, no matte ... - [UK Spotlight: The Anatomy of Work Global Index](/resources/anatomy-of-work-uk-regional-guide) Team growth & focus #### Content Writer Work is changing quickly, and companies with strong collaboration will lead the charge. Teamwork across departments and functions is critical—so people can join forces, pivot quic ... - [Japan Spotlight: The Anatomy of Work Global Index](/resources/anatomy-of-work-japan-regional-guide) Team growth & focus #### Content Writer Work is changing quickly, and companies with strong collaboration will lead the charge. Teamwork across departments and functions is critical—so teams can join forces, pivot quick ... - [France Spotlight: The Anatomy of Work Global Index](/resources/anatomy-of-work-france-regional-guide) Team growth & focus #### Content Writer Work is changing quickly, and companies with strong collaboration will lead the charge. Teamwork across departments and functions is critical—so teams can join forces, pivot quick ... - [Australia Spotlight: The Anatomy of Work Global Index](/resources/anatomy-of-work-australia-regional-guide) Team growth & focus #### Content Writer Work is changing quickly, and companies with strong collaboration will lead the charge. Teamwork across departments and functions is critical—so teams can join forces, pivot quick ... - [Germany Spotlight: The Anatomy of Work Global Index](/resources/anatomy-of-work-germany-regional-guide) Team growth & focus #### Content Writer Work is changing quickly, and companies with strong collaboration will lead the charge. Teamwork across departments and functions is critical—so teams can join forces, pivot quick ... - [Optimizing your organizational structure for stronger cross-team collaboration](/resources/organizational-structure-ebook) Leadership Collaboration #### Content Writer Organizational structure can make—or break—a company’s ability to pivot and adapt to change. In this free ebook, learn how to structure your organization to prevent silos, move fa ... - [How decision-making processes can help businesses stay agile](/resources/decision-making-guide-ebook) Strategic planning #### Content Writer In business, there are always unknowns—whether it’s an unpredictable financial market, fierce competition, or unforeseen risks. But despite that uncertainty, you can still create ... - [Service request management, simplified](/resources/service-request-management) Project management #### Content Writer Service teams are the unsung heroes of most organizations. They’re often in high demand, providing IT support, human resources assistance, or other essential services to keep othe ...