# Asana Author | Alicia Raeburn > Alicia Raeburn is a content writer at Asana, where she helps to distill complex topics about work into digestible, interesting takeaways for leaders. Source: https://asana.com/author/alicia-raeburn ### Content writer Alicia Raeburn is a content writer at Asana, where she helps to distill complex topics about work into digestible, interesting takeaways for leaders. In over seven years of writing, Alicia has brought her passion for storytelling across industries including travel, healthcare, and now, work management. - [How Asana takes creative production briefs from one week to same-day execution with AI teammates](/resources/asana-creative-production-briefs-with-ai-teammates) AI at work #### Content writer When Aubrey Rogers, Head of Creative Operations & Production at Asana, kicks off a new creative campaign, she doesn’t start with execution. First, she needs to understand what’s h ... - [Brand messaging 101: The ultimate guide](/resources/brand-messaging-framework) Business strategy #### Content writer Talking about your business is important, but speaking as your business is what brand messaging is all about. Brand messaging is how your company presents itself. In this guide, y ... - [Team collaboration software and tools: 11 picks](/resources/best-team-collaboration-software) Work management #### Content writer The projects with the highest impact on your company are rarely the result of one person. They require cross-functional collaboration, with individuals working across teams, depar ... - [Business process analysis (BPA) explained](/resources/business-process-analysis) Business strategy #### Content writer Most of us follow routines at work, like steps for new project requests or ways to delegate tasks. These routines are our processes—sets of tasks done in a certain order that form ... - [What is demand management? And do you need it?](/resources/demand-management) Business strategy #### Content writer Have you ever felt overwhelmed by unexpected customer requests or struggled to keep up with orders? If you don’t know how much demand there is for your product, it can lead to str ... - [How (and when) to say no at work](/resources/how-to-say-no-professionally) Leadership #### Content writer Saying yes to new experiences can be exciting. When you're traveling, find the perfect job, or you're offered a rewarding challenge at work, saying yes opens up the world for you ... - [What is extreme programming (XP)?](/resources/extreme-programming-xp) Agile Project management #### Content writer If the term extreme programming brings up images of action sports, you're not too far off. XP is a pretty extreme way of programming. Like other Agile methods, it uses adaptable, ... - [Product development process: The 6 stages (with examples)](/resources/product-development-process) Agile #### Content writer This comprehensive guide walks you through the six-stage product development process, from initial ideation to market launch. You'll learn about popular frameworks like Agile, Sta ... - [Project management software and tools: Your best picks](/resources/best-project-management-software) Project management Collaboration Productivity Project planning Goals Agile #### Content writer If you manage work, you're a project manager. For years, only specialized project managers used legacy tools that required extensive training. Now, almost everyone manages their o ... - [Workflow diagram: Symbols, uses, and examples](/resources/workflow-diagram) Project management #### Content writer When it comes to managing work, visualizing tasks and keeping team members connected via different communication styles is key. That's where a workflow diagram comes in.A workflow ... - [What is self-management? (7 skills to improve it)](/resources/self-management) Inspire & Impact Collection #### Content writer Developing self-management is an introspective process. It requires an honest deep dive into your own emotional intelligence, self-control, and leadership style to discover how we ... - [What's the difference between accuracy and precision?](/resources/accuracy-vs-precision) Goals #### Content writer Accuracy and precision are often used interchangeably in normal life. But in terms of measurement, they're defined differently. Just because a measurement is accurate does not mea ... - [How to create an action plan that drives results](/resources/action-plan) Goals Project management Project planning Productivity #### Content writer It can feel good to make goals. After all, you're defining what you want to accomplish. But goals won't do much without clear action steps. ​​An action plan is a popular project m ... - [What makes a good manager? 10 qualities to lead successful teams](/resources/what-makes-a-good-manager) Leadership #### Content writer Can you name a single successful sports team that thrives without a good coach? Probably not. Even if you have the best player in the league, you need a strong leader to inspire, ... - [SWOT analysis: What it is and how to use it (with examples)](/resources/swot-analysis) Project management Project planning #### Content writer Looking for a way to separate your organization from the competition? A SWOT analysis is a technique for identifying strengths, weaknesses, opportunities, and threats to develop a ... - [How to get organized: 17 tips that actually work](/resources/get-organized) Productivity #### Content writer An organization might feel like a "born with it" trait; you either have it, or you don't. But actually, organization can be learned and honed like any other soft skill. Organized ... - [Qualities of a leader: 17 traits of effective leadership](/resources/qualities-of-a-leader) Leadership #### Content writer Leading a team takes more than just hard work; it requires key leadership qualities that inspire and empower others. Strong leaders are self-aware, communicate effectively, delega ... - [What is RAPID decision-making?](/resources/rapid-decision-making) Project management Project planning #### Content writer It's normal to feel nervous when you have to make a big decision at work. After all, you never quite know how things will turn out. Luckily, data-driven decision-making frameworks ... - [What is a product backlog? (And how to create one)](/resources/product-backlog) Agile Project planning Project management #### Content writer A product backlog is an ordered list of tasks, features, or PBIs (product backlog items) to be completed as part of a larger roadmap. Think of it as a specialized to-do list that ... - [What is a subject matter expert?](/resources/subject-matter-expert-sme) Project management #### Content writer Subject matter experts (SMEs) have specialized knowledge in a specific area. In project management, you can use SMEs for estimation processes or when you need a highly qualified o ... - [Create a sales forecast template in 5 simple steps](/resources/sales-forecast-template) Business strategy Productivity #### Content writer A sales forecast predicts future sales revenue using past business data. You can use sales forecasting to assess your financial projections and change your business plan if necess ... - [6 ways to develop adaptability in the workplace and embrace change](/resources/workplace-adaptability-skills) Collaboration Agile Hybrid and remote work Project management #### Content writer The workplace is an ever-changing place. A campaign that works brilliantly one day totally flops the next. The colleague you've always relied on is suddenly out on leave.Whether i ... - [Context switching is killing your productivity](/resources/context-switching) Productivity #### Content writer Most of us begin and end our workdays using different apps and tools. We check Slack, look at our email, review our task lists, and start up our computers—all within the first hal ... - [7 types of goals to stay organized and focused](/resources/types-of-goals) Goals #### Content writer Why do we set goals? In some sense, we set goals to measure accomplishments. But really, goal-setting is a way to change our behaviors. If we set a goal to finish a project, devel ... - [Work breakdown structure (WBS): what it is and how to use it](/resources/work-breakdown-structure) Project management #### Content writer A work breakdown structure (WBS) is a way to visually break down a project. It starts with the overall scope and shows each deliverable, making it clear how everything fits into t ... - [How Asana uses work management to drive product development](/resources/asana-on-asana-product-development) Work management #### Content writer Modern-day product development isn't just about the latest feature or trending use case. At Asana, we're redefining product development by innovating how we listen and respond to ... - [How Asana uses work management to effectively manage goals](/resources/asana-on-asana-goal-management) Strategic planning #### Content writer Goals give structure to big-picture plans for your business—but they’re only useful if you can action on them. Lotte Vester, Head of Organizational Strategy at Asana, drives a pro ... - [What is employee offboarding? 6 best practices to get started](/resources/employee-offboarding) Inspire & Impact Collection Leadership #### Content writer Effective onboarding helps new employees find their place in the company and reduces the sense of stress that comes with starting a new job. But it's equally as disorienting to le ... - [8 tips from best-in-class IT leaders on AI and role changes](/resources/tips-it-leaders-ai) AI at work #### Content writer Navigating the ever-changing technological landscape is a critical challenge for today's IT leaders—but it doesn’t have to be done alone. At The Work Innovation Summit, top IT exe ... - [What is a Scrum master and how do I become one?](/resources/scrum-master) Agile Project management #### Content writer Scrum masters lead teams that use the Scrum methodology, an Agile framework that helps teams build and iterate quickly. The main pillars of Scrum are transparency, inspection, and ... - [45 team building games to boost camaraderie](/resources/team-building-games) Inspire & Impact Collection Leadership #### Content writer Team-building games foster camaraderie, communication, and leadership skills, helping teams build stronger relationships outside of work. As Ashley Frabasilio, Employee Engagement ... - [Gain focus and productivity with the Pomodoro Technique](/resources/pomodoro-technique) Productivity #### Content writer Do you ever feel overwhelmed by your to-do list and wonder how you’ll complete everything? By using time management strategies—such as the Pomodoro Technique—you can maximize your ... - [How to use benchmarking to set your standards for success](/resources/benchmarking) Business strategy Project management #### Content writer Success is a vague term—what is it? And how do you know when you, your projects, and your business are successful? The truth is, everyone measures their success differently. This ... - [How Asana drives impactful product launches in 3 steps](/resources/asana-on-asana-product-launches) Project planning #### Content writer There’s no secret recipe for the perfect product launch. It takes weeks, months, or even years of careful planning and coordination across teams. With more than 20 years in produc ... - [How Asana streamlines strategic planning with work management](/resources/asana-on-asana-marketing-strategic-planning) Strategic planning #### Content writer As a leader in the productivity and work management software space, the team at Asana knows a thing or two about effective strategic planning. So it makes sense that Asana’s marke ... - [Smooth product launches are simpler than you think](/resources/product-launches-challenges-solutions) Work management #### Content writer On paper, product launches seem deceptively simple—you brainstorm a great product, set a game plan, and, with a few adjustments, set a successful launch in motion. But anyone who ... - [Build a cross-functional team in just 4 steps](/resources/cross-functional-team) Collaboration Leadership #### Content writer Most companies have an organizational structure with specific departments for marketing, sales, finance, and the like. Team members in each of these areas have specific goals to m ... - [Unmanaged business goals don’t work. Here’s what does.](/resources/goal-management) Strategic planning #### Content writer Designing goals is a routine part of planning in every enterprise organization. In theory this should be simple—you set goals, make a plan to achieve them, and adjust as needed. T ... - [How Asana uses work management for smoother creative production](/resources/asana-on-asana-creative-production) Work management #### Content writer For Tara Vajra, Head of Creative Operations at Asana, creative production is a tight balancing act. Her role requires her to constantly measure existing resources against new requ ... - [Tech leaders' new edge: Strategic and deeply human](/resources/new-tech-leader) Team growth & focus #### Content writer Today’s IT leaders are no longer just operators. They’re strategists and deal-makers. According to a recent report on the state of today’s IT leader published by The Work Innovati ... - [How Asana uses work management for more impactful campaigns](/resources/asana-on-asana-campaign-management) Project planning #### Content writer Efficiency is the buzzword of this ever-changing AI era. For marketers, this means maximizing the return on every single dollar they spend. It’s no different when it comes to mana ... - [How IT executives' play a key role in effective teamwork](/resources/it-leaders-cross-functional-collaboration) Work management #### Content writer As an IT executive, you’re at the core of the company’s collaboration, working at the intersection of people, processes, and product. And more than likely, you’re not doing it alo ... - [Looking to grow? Ask for feedback](/resources/tips-ask-for-feedback) Leadership #### Content writer It can be hard to hear negative feedback about ourselves. But too often, we avoid asking for feedback because it feels awkward or we’re nervous it will upset us. It’s normal to wa ... - [Problem management: 8 steps to better problem solving](/resources/problem-management-basics) Business strategy #### Content writer In an IT department, errors and mishaps are part of the job. You can't always control these problems, but you can control how you respond to them with problem management. Problem ... - [How Asana uses work management for content marketing](/resources/asana-on-asana-content-marketing) Work management #### Content writer Content marketing is a juggling act. Often, you’re working on several projects at once where you’re simultaneously managing stakeholders, reviews, and approvals across the organiz ... - [What is an Agile epic? Do you need one?](/resources/agile-epic) Agile Project planning #### Content writer There’s no one-size-fits-all solution for project management. Linear methods, like waterfall project management, move projects through different phases in a sequential order. Agil ... - [You need shorter lead times](/resources/lead-time) Project management #### Content writer We’ve all heard those stories about the good ol’ days, when everything cost a nickel and the kids were outside playing instead of glued to their phones. But, we also know that our ... - [Heuristics: How mental shortcuts help us make decisions](/resources/heuristics) Business strategy Leadership #### Content writer Green means go. Most of us accept this as common knowledge, but it’s actually an example of a micro-decision—in this case, your brain is deciding to go when you see the color gree ... - [How to use expert judgment in project management](/resources/expert-judgment) Leadership #### Content writer When working on any project, you run into topics, challenges, or questions you simply don’t know how to resolve. That’s when you need an expert. Project managers use expert judgme ... - [Employee well-being is more than a buzzword. Here’s why](/resources/employee-well-being) Leadership #### Content writer Imagine closing your laptop, disconnecting from work, and reconnecting with your life at the end of your workday… with zero stress carrying over. If it’s hard to picture, you may ... - [Want to be a better leader? Try being vulnerable](/resources/vulnerable-leadership) Leadership #### Content writer We know how important collaboration, trust, and connection are in the workplace. As a leader, you want to promote those values—but it’s hard. Because in order to create that type ... - [What is human-centric AI? A critical, empathetic approach to technology](/resources/what-is-human-centric-ai) AI at work #### Content writer In the race to implement new and cutting-edge AI tools, many organizations are overlooking a crucial component—the humans that use them. To get the most out of AI, employees need ... - [The reality of AI in today’s workplace (new research)](/resources/state-of-ai-research-takeaways) AI at work #### Content writer Artificial intelligence (AI) is no longer a futuristic concept; it's the heart of today's workplace transformation. To better understand how organizations are navigating AI adopti ...